Zhujiang New Town business district
Zhujiang New Town business district is the youngest business district in Guangzhou, from the most prosperous CBD financial center in Guangzhou to the Liede area, gathering hundreds of thousands of white-collar workers. A considerable number of shops have been stationed in the four squares of Gaode Land in the spring, summer, autumn and winter at the core of the CBD, and the high-profile K11 shopping mall has also opened. The business district focuses on mid-to-high-end consumption routes, and the introduction of food and beverage and shopping merchants and environmental conditions are very competitive. However, due to its location in the office area, the consumption in this area is still dominated by food, and the flow of people in public places such as Guangzhou Library, Guangzhou Opera House, Guangdong Provincial Museum, and Pearl River Park has not brought strong consumption, and there are few people in shopping malls at night. In the future, with the introduction of more merchants in AutoNavi Landmark Plaza, it will meet the public's demand for more consumption upgrades.
GT Land Plaza
Located in the core area of Guangzhou CBD, it is divided into four sub-squares of spring, summer, autumn and winter, as well as the underground Shitong Flower City, which is the largest single shopping center in the area of Zhujiang New Town in Guangzhou.
At present, there are more shopping merchants in the Autumn and Winter Plaza than in the Spring and Summer Plaza, and many shops are still vacant. In the first half of 2017, Liber • China (Guangzhou) International Fashion Week was held in AutoNavi Landmark Plaza, including three dynamic shows and four global original design exhibitions, attended by nearly 260 original design brands from all over the world, with 50,000 participants, ranking first among all fashion exhibitions in Guangzhou. Through cooperation with Liber Fashion, AutoNavi Land Plaza has cooperated with 14 domestic and foreign fashion brands such as M Missoni, VERSACE COLLECTION, POLLINI, PLEIN SPORT, etc., and its fashion brand retail direction is close to the needs of consumers for "fashion upgrading".
Here, the flow of people in the restaurant is far more than other types of merchants, Mr. Fish Fresh, Kai Din, Lu Xiaofeng and other excellent restaurants have earned enough popularity, and the blt supermarket, which focuses on fresh farm ingredients, is the first branch in Guangzhou, which meets the consumption needs of the surrounding middle and high-income people.
Gaode Land Plaza is directly connected to Metro Line 3 and Line 5, and the traffic conditions extend in all directions, but the criss-crossing streets and corridors inside are easier to get lost, and it is more convenient to use navigation.
Sun Xintiandi
Sun Xintiandi is similar to Lefeng Plaza in Jiangnanxi, with no features, but the section of Machang Road is a place for many people to rest and shop. In addition to NEW LOOK, MANGO, MUJI, ONLY and other brands, there are also atrium outlets, Bossini stores and international famous sales centers, where you may find good goods, in 2017 launched a UnionPay 62% off campaign, and there was a large flow of people on weekends. The seventh floor is mainly for catering, and there is a queue for meals. The mall is very clean, the tassel design at the entrance of the first floor and the atrium decoration are quite dreamy, and there are rest areas on each floor, which is more humane.
K11 Art Mall
K11 is a high-end art brand under New World Group, with locations in Hong Kong, Beijing, Shanghai and other cities. Guangzhou K11 is close to AutoNavi Landmark Plaza, the whole building with the golden façade is quite conspicuous in the surrounding area, the main color of the interior echoes the golden exterior wall, and the "Banyan Tree" sky stage in the atrium L4 and L5 is particularly characteristic of Guangzhou.
Like shopping malls such as Taikoo Hui, GT Land and IGC, K11 attracted the most attention at the beginning of its opening with the introduction of new brands to the local area. Among the brands it has introduced, there are more than 20 first stores in the country and more than 50 first stores in Guangzhou (including the whole country and South China), with an overall proportion of 48%, these brands cover food and beverage, bringing more diversified shopping options to Guangzhou, such as Van Gogh SENSES (Van Gogh-themed restaurant), Mercato Piccolo with a three-Michelin lineage, and other well-known brands, all of which make foodies want to move.
The official "museum retail" model is simply understood as the combination of business and art. At present, K11 has set up three different art spaces in L1, L3 and L4, providing opportunities for local young artists to set up exhibitions from time to time. The "Banyan Tree" Sky Stage on L4 and L5 will be pop-up stores run by cutting-edge brands, and art theaters, music events, and urban farms may be presented from time to time. K11's artistic vibe is highly sought after by many media outlets, and judging by its performance in other cities, it is a bit of an exaggeration. At the beginning of the opening of Guangzhou K11, it brought the space artworks of artists Yao Xiaofei and Chen Wei to the public, as well as the display of artworks, which is indeed sincere and worth looking forward to in the future.
K11 consists of two basement floors and eight floors above ground, each with its own theme, from bottom to top, it is a food art event, a city of fashion, design variations, a living trend, a fashion in wear, space art, a fun and enjoyable place, a food festival in Asia, a scenic food festival and ingenious cuisine. The interior has a very high ceiling, even a rare ultra-high pavement up to 16 meters high, but the aisles are narrow, the atrium looks cramped, and the comfort is far less than that of Taikoo Hui. And there are many floors, and the straight elevator is not conspicuous, which is not very convenient. Parents shopping with babies need to pay attention to the floor map, not every floor has a nursing room.
