The shopping district of East Nanjing Road is mainly the middle and eastern sections of Jingdong Road, and the middle section of Nanjing Road Pedestrian Street is the starting point of Shanghai's modern commerce, with an annual passenger flow of 250 million and a strong historical and cultural heritage that determines the importance of East Nanjing Road.
Nanjing Road Pedestrian Street, built in 1999, is the most commercially dense area in the business district of Nanjing East Road, with a total length of 1,033 meters and a total land area of about 30,000 square meters. There are many businesses on both sides of the pedestrian street, brand stores such as Zara and Giordano have a large area and complete range of goods, and there are many time-honored stores such as Shanghai No. 1 Food Store and Zhang Xiaoquan, which are good for shopping.
The department stores in the business district have a high degree of overlap, the property is old, the business philosophy is relatively backward, and the consumer experience is not good. Most of the pedestrians are tourists, and at present, they play more of a role as a scenic spot in Shanghai. In response to this problem, the Nanjing East Road business district started a wave of shopping mall renovation projects in May 2017, and almost all large shopping malls have been renovated and adjusted, and will be completed by the end of 2018. During the rectification period, there will be a little chaos, and there will also be situations where some shopping malls have not yet opened. However, the rectification still does not solve the problems of lack of parking spaces, lack of entertainment and catering outlets, and it is still difficult to attract local people to spend.
The pedestrian street and shopping mall are close to the East Nanjing Road subway station, and the bus stops are dense, making it suitable for public transportation.
Shinsegae Daimaru Department Store
Shanghai New World Daimaru Department Store is a department store cooperated by Shanghai New Nandong Project Management Co., Ltd. and Daimaru Matsuzakaya Management of Japan, located in the east of Nanjing Road Pedestrian Street, which was put into trial operation on February 8, 2015 and officially opened on May 15 of the same year.
商场共有地上6层和地下5层，总面积达12万平方米，明亮的现代化装修与向上开阔的空间使购物体验非常舒适。负二层主要经营餐饮、鲜花与Ole’精品超市，负一层、二至四层则以女性消费品为主，GUCCI、Dolce & Gabbana、Tiffany & Co、Bottega Veneta、Salvatore Ferragamo、Burberry等奢侈品、轻奢品、珠宝则分布于负一层至二层，男士商品和数码产品多分布于五层，六层为儿童与家居用品。
The first basement and the second basement of the shopping mall are directly connected to Metro Line 2 and Line 10, with convenient transportation. The garage with three to five floors underground can provide more than 500 parking spaces, charging 10 yuan/hour, which is cheap, but there is no consumption deduction activity.
Henderson Celebrity Mall
Henderson Celebrity Shopping Center is located in the podium of Henderson Celebrity Commercial Building, designed by Kenzo Tange, a well-known Japanese designer, who has won the Beam and Leed International Architecture and Environment Award. Although it has been built for many years, it still retains its simple and generous characteristics.
The shopping center is very large, with shops from the second basement floor to the fifth floor above ground, and the exit and other locations are equipped with shopping mall staff and good service attitude. In addition to the Apple experience store on the first floor, most of them are affordable brands such as Nike and 6ixty8ight, which shows that the overall positioning of the mall is close to the people, which also attracts many tourists to come to consume, even on weekdays.
Parking spaces are available on the B3 and B4 floors of the mall, and the fee is 15 yuan per hour, and there are activities to deduct 2 hours of parking fees if you spend more than 300 yuan.
Other recommendations:
Hongyi International Plaza, Yuehui Plaza, Landmark Plaza, Yongan Department Store, Fashion Store, First Department Store, Oriental Shopping Center South East Store, Bailian Shimao International Plaza
