Wuyi Square is to Changsha as Tianfu Square is to Chengdu, and the two have been playing an important role in the development of the city for hundreds of years, not only as the location of the city government offices in previous dynasties, but also as the most mature commercial area and the largest flow of people in the city. On May 1, 1952, the opening of the western section of Wuyi Road marked the formal formation of Wuyi Square, and since then, the supply and marketing cooperative building, Changsha Commercial Building, Wuyi Road Department Store, Friendship Hotel, etc. have opened one after another, and the Wuyi business district has begun to take shape.
Today's Wuyi business district takes Wuyi Square as the central point, Jiefang West Road, Huangxing South Road and Huangxing Middle Road as the main axis, covering a number of large commercial entities at the intersection of the main roads of the two major cities. The business district has a complete range of business forms, gathering department stores, pedestrian streets, shopping malls, urban complexes and other new and old business types, and the scope of influence radiates to the entire Changsha, known as "the first business district in Hunan". In addition, Changsha characteristic streets such as Taiping Street, Pozi Street, Jiefang West Road Bar Street, Fire Palace and other Changsha characteristic streets are also gathered here, whether it is shopping and leisure, or tourism and entertainment, Wuyi business district is the first choice.
The business district roads extend in all directions, and Metro Lines 1 and 2 also meet here to form a "golden cross", which is quite convenient for any means of transportation.
Changsha International Financial Center
On May 7, 2018, Changsha International Financial Center (IFS), which took seven years to complete, officially welcomed visitors and became a new landmark in Changsha. With a total construction area of 980,000 square meters, Changsha IFS is the largest construction area and the largest investment amount among the five commercial projects invested by Wharf Group in China, and its main tower is 452 meters high, known as "the tallest building in Hunan Province".
IFS Shopping Mall has seven floors above ground, which has almost single-handedly raised the quality of shopping in Changsha to a higher level. The first and second floors of the gold store are occupied by 50 international first-line brands such as LOUIS VUITTON, GUCCI and PRADA, and many stores are even unveiled with the specifications of double-storey concept flagship stores. The third and fourth floors are mainly for shoes and apparel areas, covering multiple grades of VANS, CONVERSE, STACCATO, JIMMY CHOO, ranging from affordable domestic brands to exquisite foreign brands. The fifth and sixth floors can meet the needs of catering and leisure, and well-known chain brands such as Mrs. Goose, Xiangmiao, and Lukang Town are entering Hunan for the first time.
The seventh-floor Terrace Sculpture Park is an online celebrity check-in place for IFS, where the "mascot" of the IFC stands SEEING/WATCHING. It was designed and created by internationally renowned artist KAWS, which has always been in demand in the doll sculpture industry, and is made by Flayed Companion, Bendy, Chum and other well-known dolls. The SEEING/WATCHING sculpture is about 8 meters high, composed of two back-to-back elf dolls, one blue and one gray, and has a unique artistic sense under the cute appearance, and a large number of tourists come here every day.
In addition to the seven floors above ground, IFS also has two floors underground, which are covered by affordable fast-selling brands such as Uniqlo, ZARA, and Hot Air. Ole' boutique supermarket is located on the basement floor of the mall, supplying tens of thousands of goods, of which imported goods account for about 70% of the total goods, and the quality is better. The exits on the B1 and 2 floors are seamlessly connected to the east side of Guojin Street. Guojin Street is a large-scale subway business, about 316 meters long from north to south, with small and medium-sized shops on the street, mainly clothing and decorations, supplemented by catering and snacks. Compared with IFS, Guojin Street is mostly affordable brands, and the price level is more suitable for mass consumer groups.
Hisense Plaza
Before the opening of Changsha IFS, Hisense Plaza has always been synonymous with high-end shopping malls in Changsha. It is jointly built by Hisense Group and Huayuan Real Estate, and is the podium part of the urban complex "Huayuan Hua Center". The unique design is a major feature of Hisense Plaza, the façade of the mall adopts a wave shape, the smooth arc is full of atmosphere, and the interior is also based on the theme of waves, from the floor to the ceiling of the atrium are full of the flow of water waves.
Hisense Plaza imitates the traditional department store display method, separating men's and women's clothing on different floors, of which the 2nd to 4th floors are women's clothing, and the 5th to 6th floors are men's clothing. The overall positioning of the mall is light luxury, and most of the second-line brands such as G Givenchy and Armani Collezioni are introduced. GIADA Italy is located on the first floor of the mall, which is currently the largest boutique in the Greater China market.
与IFS相比，Hisense Plaza人文气息更加浓厚，不仅举办过《印象莫奈：时光映迹艺术展》、《草间弥生&村上隆艺术双联展》等艺术展览，还将6层主力店铺留予弘道书店，将其打造为一个文化社交空间。弘道书店起源于1992年，是Changsha最早的连锁书店。海信店面积宽敞，藏书近5万册，且每一款图书几乎都能找到未塑封版本，购物之余，顾客也可来此“蹭书”休憩。
In terms of catering, Hisense Plaza also performed well. The 3,000-square-meter ultra-large area of Wenheyou has created a nostalgic space where diners can not only taste Changsha's special taste of shrimp, but also have a glimpse of the old Changsha. The riverside scene-style dining street on the seventh floor of the mall is also very popular, and the large glass curtain wall design allows diners to enjoy the beautiful scenery of the Xiangjiang River while strolling and dining.
Yue Fang ID MALL
Yue Fang ID MALL is located in Pozi Street, a gathering place of Changsha food, the building plan of the mall is divided into north and south parts by Pozi Street, and most of the west is the frontage along Pozi Street. The architectural design of Yue Fang is designed by the internationally renowned BENOY, and its façade is composed of glass curtain walls, which is simple, bright and full of fashion.
相比IFS以及Hisense Plaza，Yue Fang ID MALL的品牌更为大众，MUJI、H&M、优衣库、Watsons等均可在此找到。商场业态分散，负一楼、二楼、四楼与五楼都分布有餐饮门店，费大厨辣椒炒肉、炊烟时代、鲜芋仙、茶颜悦色这类深受年轻人喜爱的餐饮品牌为商场带来不少客流。
There are five floors in the south and north of Yuefang, of which the second to fifth floors are seamlessly connected, and the main store is located in the most conspicuous position on each floor, with obvious drainage effect. The shops in the mall are closely arranged, and the overall atmosphere is noisy due to the high flow of people during holidays.
Changsha Kaifu Wanda Plaza
Wanda Group is a leading commercial real estate company in China, and its most important commercial complex brand, Wanda Plaza, has more than 200 layouts across the country. Changsha Kaifu Wanda is the only Wanda Plaza in Changsha and the first large-scale shopping mall in the Wuyi business district.
Changsha万达广场以大众品牌为主，引入了迪卡侬、热风、Jack&Jones等一众快时尚品牌。此外，商场内运动品牌众多，FILA、adidasl、NIKE360与adidasNEO均位于三层。NIKE360是NIKE旗下休闲副牌，定位于全方位产品销售，除基础款运动鞋服外，也有生活休闲类产品，品类比NIKE更加丰富。adidasNEO与NIKE360异曲同工，同为休闲副牌，其产品在满足运动功能的同时也带有不少时尚元素，适合追求个性的年轻群体。
The Vanguard supermarket on the first floor can meet the daily needs of the surrounding residents, and the supermarket products are not only rich in categories, but also quite affordable. Wanda Cinema is located on the fifth floor of the mall, with advanced configurations, including IMAX hall, RealD 6FL hall, 4D hall and other theaters.
Kaifu Wanda is close to Xiangjiang Avenue, which is the top of Huangxing Square Station of Metro Line 2, and is convenient for public transportation. The parking lot on the second floor is spacious and has plenty of parking spaces, and it is equally convenient to drive by car. The shopping mall is fully equipped, with service facilities such as mother and baby rooms, VIP rooms, and parent-child toilets to meet the needs of special groups.
Wangfujing Department Store
Wangfujing Department Store opened in Changsha in 2004 and is one of the earliest large-scale shopping malls in Changsha. However, with the continuous development of the Wuyi business district, more and more high-end shopping malls have settled in, and the influence of Wangfujing Department Store has been decreasing year by year.
Similar to most department stores in China, most of the well-known domestic footwear and clothing brands introduced in Wangfujing are TATA, Belle, Joeone, Bosideng and so on. The area on the first floor of the mall is occupied by major skin care and beauty brands, and there are special counters such as CHANEL, BURBERRY, Dior, and SK-II. Most of the food and beverage outlets are concentrated on the basement floor, with chain snacks and desserts being the majority, and the number is less than that of the previous shopping malls.
Wangfujing has been in business for many years, and the interior is a little old, but it is loved by local customers, and it is more lively on weekends or holidays. Shopping malls implement unified management, all consumption is settled at the shopping mall cashier, and the design, decoration and service of merchants are not as good as shopping malls.
Other recommendations:
Lehe City, Wuyili Underground Commercial Street, New World Department Store
