Xidan Joy City

Xidan Joy City is a commercial real estate development project of COFCO, which takes youth, fashion and trend as clues to develop a comprehensive shopping mall for young people to eat, drink and play. In order to ensure the clarity of its brand image, Xidan Joy City did not enter too many luxury brands such as LV and Hermes that exceeded the spending power of the mass of young people. This business strategy has also proven to be successful, with sales of more than RMB 4 billion in 2016, making Xidan Joy City the third highest selling mall in Beijing, behind SKP and China World Mall.

Xidan Joy City has more than 300 well-known brands at home and abroad, from the light and familiar G2000, GXG and Nancy K, to the young fashion brands Jucy Judy, Trandiano, etc., to the sports brands ASICS, Nike and Adidas, Xidan Joy City's fashion brands firmly grasp the psychological needs of young consumers. In addition, the famous Japanese grocery brand MUJI is also highly recommended. The Young Street on the ninth floor of Xidan Joy City is a creative space that many customers will overlook, with a focus on creative retail, handicraft, digital, light food and experience, and the block-like patterns on the entrance wall attract many young girls to take photos here. The Capital Cinema of Xidan Joy City is located on the 10th floor of the mall, with a total of 13 cinemas and a total of more than 1,700 seats, as well as a VIP conference hall and a movie bar. In terms of dining, Joy City is also home to a variety of themed restaurants that young people can afford, as well as Han Han's restaurant "Nice to Meet You" and Chen Xiaochun's "Seven Masters", while water bars and dessert shops for rest are thoughtfully scattered on various floors.

Xidan Joy City is the most popular shopping center in Xidan business district, is the most popular trend area for young people in Beijing, it is lively at night, and it is a little too crowded on holidays, and the internal circulation of the mall is not clear enough, which is easy for customers to miss some areas.

Juntai Department Store

Juntai Department Store is close to Xidan Joy City, with a total business area of more than 60,000 square meters, and is one of the representative shopping malls in Xidan business district. Thanks to the business model of the department store, Juntai Department Store has a clear flow line and reasonable distribution of stores, and there will be no chaotic scene like Xidan Joy City. At the same time, in order to ensure that customers have a good shopping experience, the aisle of Juntai Department Store is quite open, the indoor lights are bright, and some temporary activities will be arranged in the mall from time to time, most of which are full of vitality and fun, showing a lively scene. In addition to some trendy brands that are widely liked by young people, such as AAPE, Timerbland, Evisu, Five Plus, etc., there are also many lesser-known personality merchants, so you can get surprises from time to time in Juntai Department Store. Like the other two major department stores in Xidan, Zhongyou Department Store and Hanguang Department Store, Juntai Department Store not only has many affordable brands, but also often has large-scale promotional activities, which is very friendly to young students or urban white-collar workers. The restaurant of Juntai Department Store is on the B1 floor, but there are not many choices here, mainly including chain restaurants such as Northwest Xiaomian Village, Din Tai Fung, Spicy Temptation and Yunhai Cuisine. If you feel that you can't meet your needs, you can move to the Xidan Joy City next to it and the Hanguang Department Store opposite to forage for food.

Other recommendations

Zhongyou Department Store, Galeries Lafayette Paris, Xidan Book Building, Warwick Building, Xidan Shopping Mall, Xidan Shopping Center