Beijing APM/New Dongan Plaza

Beijing APM was formerly known as the Wangfujing time-honored shopping mall "Dong'an Shopping Mall", so it is also known as the new Dong'an Shopping Mall. Beijing APM is mainly aimed at young consumer groups, and the meaning of the mall's name, that is, from "AM" to "PM", is the best explanation of its positioning.

Beijingapm以众多时尚高街品牌吸引无数年轻人在此逛街购物，并拥有几乎所有主流的快销服装品牌，除了中国北方区域最大的H&M旗舰店，中国内地首家Forever21和GAP之外，还有Zara和优衣库旗舰店都在Beijingapm的显著位置安家落户，即使你预算有限，也能在这里大有收获。此外，Michael KORS、Coccinelle、百武西和太平鸟等知名时尚品牌也在此设有门店。值得一提的是，Beijingapm还拥有亚洲唯一的3层Apple Store，实乃果粉圣地。M.A.C、Make Up For Ever、Kiehl’s和insfree等知名化妆和护肤品牌均落户于此，是年轻女孩儿们最爱逛的地方之一。除此之外，Beijingapm还拥有卡地亚、浪琴、江诗丹顿、万国表、肖邦等多家珠宝店。餐饮方面，鼎泰丰、哺哺拉面、外婆家等知名连锁餐饮品牌为顾客提供了熟悉和可靠的口味。当然，小大董、宇治茶铺和小海堂等餐饮店也人气不俗，值得一试。此外，Beijingapm还贴心提供免费手机充电站、母婴室、童车和轮椅租借等便民服务。

Wangfujing Department Store

Wangfujing Department Store is the first department store built in Beijing after the founding of the People's Republic of China, so it has the reputation of "the first store in New China". Over the past 60 years, the Beijing Department Store has undergone several expansions, and now has a business area of 100,000 square meters. The negative floor of Wangfujing Department Store is mainly a gift shop for some food, tobacco and alcohol, and the more famous brands are Tianfu Tea, Imperial Food Garden and Liubiju, etc., friends who come to Beijing to travel can consider buying souvenirs here. The first to fifth floors are dominated by clothing, jewellery and accessories, with first-tier luxury brands such as Hermes, CHANEL and Dior, second- to fourth-tier brands such as Boots and Five Plus and other popular second- and third-tier brands of Timberland, the fifth floor to furniture and children's clothing, and the sixth to seventh floors to well-known chain restaurants and food courts such as Haiwanju, Typhoon Shelter and Grandma's House, all of which are not too expensive.

Like other department stores, Wangfujing Department Store is a shopping place with unified internal management and zonal sales, rather than a multi-format complex shopping center like Beijing APM, so it is inferior to a shopping mall in terms of business decoration, store design and internal services of the shopping mall. If you have a clear shopping need, then Wangfujing Department Store is a good choice, but if you are looking for the pleasure of shopping, then Wangfujing Department Store is not very recommended.

Oriental Xintiandi

Oriental Xintiandi is the commercial area of Oriental Plaza, the internal structure of the mall is long and narrow, with a total of 7 themed shopping areas, each of which is slightly different in terms of decoration style. On the whole, the merchants of Oriental Xintiandi are relatively fashionable and young, and the brands stationed in the market are mainly mid-to-high-end. International brands such as Calvin Klein Underwear/Jeans, Coach, Dunhill, Ermenegildo Zegna, G-STAR RAW, BOSS, KENZO, Ugg Australia, Timberland and Tommy are enough to satisfy most consumers, in addition to Nike, Adidas/Original and New Sports brands such as Balance are also featured here. In addition to the rich variety of food courts in the 1st arrondissement, those who need to dine can also find food at the Sky Avenue located in the Oriental Xintiandi Pintai. This area, along with Oriental Plaza's business district, Oriental Economic and Trade City, caters mainly to middle- to high-income business people, so there are several high-end restaurants to choose from.

The traffic of Oriental Xintiandi is very convenient, adjacent to Wangfujing Pedestrian Street, and connected to Wangfujing Metro Line 1, in addition, Metro Line 8 of Wangfujing Station is also under construction, I believe that after being put into use, it will be more convenient to go to Oriental Xintiandi and Wangfujing Pedestrian Street.

Other recommendations:

Intime Department Store, Jinbaohui Shopping Center, New China Children's Products Store