China World Mall
China World Mall is one of the most high-end shopping malls in Beijing. With the official operation of Phase B of Phase III, China World Mall has an operating area of 75,000 square meters, with more than 300 stores of various types to meet the needs of customers in an all-round way.
If you like international luxury brands, don't miss the L1 floor in the South District, where international brands such as Hermes, LV, Prada, Fendi, Gucci, Cartier and Dior are all gathered. The three-storey LV is located in a single-family building in the southern district, and the store directly faces the outside, which is the symbol of the China World Mall. The B1 floor is dominated by second-tier and consumer-grade brands, and the store categories are not limited to clothing, bags and watches. Functional merchants such as Jurlique essential oil, boutique supermarket Ole', Watsons, and Paragon Cinemas make the B1 floor more accessible than the L1 floor.
In the central and northern districts, some service businesses such as watch repair, hairdressing and nail art began to appear. The four floors of L4-L7 further up in the North District are dominated by boutique restaurants, with a variety of cuisines to choose from, such as Hanshe, Lotus Space, Yushi 1416, Putian Restaurant and Bo Chan German Beer Restaurant. As a newly opened area of China World Mall in recent years, the North District is still in the process of continuous expansion and transformation, and the price level of food and clothing is lower than that of the South District, showing the trend of China World Mall trying to move closer to mass consumption. Therefore, in China World Mall, it is not only high-income people who can afford to spend.
The southern, central and northern districts of China World Mall are relatively independent, and it is difficult to find passages between regions, although the structure of the mall itself is not complicated, it may still bring certain difficulties to consumers shopping. In addition, the overall positioning of China World Mall is high-end, with less foot traffic, and it is difficult to find a place for consumers to rest in the mall.
China World Mall is connected to China World Trade Station and can take Metro Line 1 and Line 10, which is very convenient.
SKP
SKP was formerly known as Shin Kong Place, Beijing. Since its opening in 2007, SKP has positioned itself as a high-end consumer, and is known for its complete range of world-class luxury brands and rapid product updates. SKP is the most profitable department store in China, with a sales volume of 9.6 billion yuan in 2016, with a growth rate of 23.1% (the first in the country). With a business area of 120,000 square meters, SKP has more than 900 brands from all over the world, including hundreds of brand products in China and the world, and dozens of flagship stores, boutiques and concept stores of dozens of internationally renowned brands such as Chanel, Hermes, Lv, Dior, Gucci and Ferragamo. SKP is one of the few luxury stores in Beijing, and many top international brands such as LV, Prada and Dior have also subdivided their products, setting up special shoe stores, luggage stores and even children's clothing stores on different floors. However, most of the second-tier international brands such as Miu Miu and Coach can only occupy an ordinary store, which shows the high market share of luxury brands in SKP. There is also a special area within SKP, namely: "SKP Select", where the products in this area are selected by SKP from all over the world, but the price is also expensive, and the price of shoes is almost always more than 3,000 yuan.
If you have to find products that can be purchased by mass consumers in SKP, it can only be those internationally renowned brands such as Ardian Delmar on the fifth floor. So for those on a budget, SKP is not a good place to shop. Fortunately, SKP's food and beverage section is quite pleasant, with rooftop restaurants such as Din Tai Fung and Hidden Springs in an elegant environment, and Ajisen Ramen and KFC on the ground floor that can take into account the taste of the public.
On the 4th floor of SKP, there is SKP Rendez-vous, a boutique bookstore, which means "meeting place" in French. As a result, Rendez-vous is more like a café where you can read books, with a lot of high-quality books and a lot of beautiful crafts to choose from, and if you're not interested in the shopping mall, this elegant art bookstore is a great place to spend time.
SKP is one of the most high-end shopping malls in Beijing, including almost all international luxury brands, the interior decoration design style of the mall is also biased towards the noble and atmospheric style, the service attitude of the mall as a whole is not warm but polite, can leave enough space for shopping friends. Like other high-end shopping malls, SKP has a small foot flow, a comfortable environment, and wide aisles, which also attracts many customers to window shopping here.
It is worth mentioning that SKP is adjacent to Huamao Shopping Center, and there are many restaurants on the B1 floor of Huamao Shopping Center, but there are fewer stores in Huamao Shopping Center as a whole, except for Ermenegildo Zegna, Muji and Tesla, etc., most of them are some banking financial institutions, and the shopping is average.
SKP's floors B2-B4 are parking lots, and parking prices are low. In addition, Metro Line 1 has direct access to SKP, which is very convenient for both self-driving and subway.
Parkview Green Parkview
The biggest feature of Parkview Green is its strong artistic atmosphere. The mall has a unique pyramid-shaped façade and is illuminated at night. There are more than a dozen creative statues of different sizes at the entrance of Parkview Green Parkview, and the most eye-catching thing inside is a 236-meter-long pedestrian bridge hanging in the center of the mall, and 41 Dali sculptures of different shapes are randomly placed in the mall. Standing on the suspended long bridge and looking at the glass façade and artwork everywhere in Parkview Green, you feel like you are in a scene from a science fiction movie. Parkview Green's unique design is not flashy, the lighting is excellent, and the space is spacious, so that shopping here will not be closed and crowded like an ordinary shopping mall. It is worth mentioning that Parkview Green hosts various contemporary art exhibitions from time to time, which often attracts many art and photography enthusiasts.
Parkview Green is not clear in terms of the positioning of its shops, and there are fewer shopping options compared to other well-known shopping malls. Famous clothing brands such as GAP, COS, Under Amour and fashion brand retail store I.T, as well as high-end children's goods brand Stokke and car brand Tesla. In terms of food and beverage, Parkview Green offers a mix of Chinese, Japanese and Western restaurants, as well as a number of cafes and bars, as well as well-known restaurant chains such as Din Tai Fung, Singapore Seafood and COVA. There are also a number of open-air restaurants in LG2, which make the dining atmosphere more relaxed. In addition, CityShop, an imported food store on the B1 floor, is worth a visit.
Parkview Green has a total of 1,000 parking spaces, and there are multiple service facilities such as nursing rooms, ATMs, toilets for the disabled and member service centers on different floors, which are more convenient and the attitude of the security officers in the mall is acceptable.
On the whole, Parkview Green has a strong artistic atmosphere and elegant environment, but there are few businesses, so the traffic is also small, and it is a shopping center where "environment" is greater than "content".
World Trade Center Ladder
The World Trade Center Staircase is one of Beijing's landmarks, with a 250-meter-long and 30-meter-wide canopy, which was once the world's third largest electronic canopy. The canopy is lit up every night with dazzling sound and light art performances. The performance lasts every half an hour, each time lasts 3-5 minutes, each time the content is different but very exquisite, it is spectacular on the huge canopy, attracting countless tourists to stop and raise their eyes, which is also in line with the slogan at the archway of the World Trade Center: "The whole of Beijing, look up". In addition to the performance, this electronic canopy also serves as an interactive WeChat photo wall, and interested friends can put photos or greetings on the canopy through WeChat and other channels.
电子天幕两侧的商业廊都是欧式风格的全石材建筑，两边汇集了不少适合大众消费的购物及餐饮的商家。这里的Zara是Beijing首家旗舰店，面积可达1700平方米，因此在这里购物不太会出现拥挤的情况，此外H&M和优衣库等快销时尚品牌也都在此设有两层楼的门店，吸引了众多的年轻人来此购物。此外，时尚品牌Adolfo Domin，运动品牌New Balance和青年潮牌大嘴猴等不同风格的品牌力求让不同需求的消费者都在这里能有所收获。World Trade Center Ladder商业街上的各色餐饮非常多，西北筱面村、锦尚阁私家烤鱼、喜家德虾仁水饺、味千拉面、银座铁板等不同类型，不同国家菜系的餐厅不一而足，选择十分丰富。
The World Trade Center has always been a very popular shopping place for young people, and many people choose to ride bicycles to it, but the surrounding shared bicycles have been flooded, causing congestion on the sidewalks to a certain extent.
Other recommendations:
Wanda Plaza, Jianwai SOHO, Beijing Yintai Center, China Central Place, Blue Bird Building, Sparkle Roll Xintiandi
