Kairouac is a coffee chain brand developed in Chongqing, and the brand was established in June 2017. Kerouac positions the consumer group as office white-collar workers, aiming to provide people with convenient coffee that is delicious and inexpensive. Because the store location is mostly near Internet companies, its popularity is especially high among office workers of Internet companies in Chongqing.

Kerouac's name is a reference to Jack Kerouac, the author of the novel On the Road. This café combines the state of life shown in "On the Road" with coffee, conveying Jack Kerouac's life motto of "always young, always with tears in his eyes". At present, the Kairouac brand has established a complete company operation system and gradually developed into a large-scale coffee chain brand.

"Good drink is not expensive" is the original intention of Kerouac's store. The coffee beans come from the blend beans of The Humble Cup, a well-known domestic barista's own brand, and the espresso made by the blend of Colombian washed Brazilian honey presents a complete and balanced coffee basic flavor. In addition, the price of Kerouac coffee is absolutely competitive, with prices ranging from 12 to 19 yuan per cup of coffee, and only Italian style is sold, no single items are sold, and only takeaway cups are offered. Cheapness and convenience have become the positioning labels of Kerouac coffee.

Kerouac currently has three branches, located in the Chongqing Software Industry Center, the Internet Industrial Park and the Beibei Library. There are more than 100 Internet companies and teams such as Tencent and Zhu Bajie around the store. Kerouac will continue to expand and open more branches.