UA Cinemas from the United States established Asia's first multiplex cinema in Hong Kong in the 80s of the last century, and has since won the annual box office champion in Hong Kong and Macau for its first-class cinematic effects and professional services. In 2014, Chengdu UA Cinema officially opened, which is also the fourth UA cinema in China and the first in southwest China.
The design of UA Cinemas is very sophisticated. The theater hall is decorated in white, with a sci-fi feel, and the corridors leading to the various theaters are lined with polyhedral gold prisms on both sides. The cinema halls also adopt different design concept themes, such as white jade, blue diamonds, green bamboo forests, etc., and show corresponding forms and patterns on the sound-absorbing walls.
The cinema has 8 auditoriums, including 1 IMAX auditorium and 1 luxury VIP room. The IMAX Cinema Hall is built in full accordance with IMAX international standards and has a total of 433 seats. It is worth mentioning that the space between the seats in the theater is not large, and a railing is set up in the 7th row of aisles, which has a certain impact on the viewing effect, and it is best for the audience to avoid this place when choosing a position. One of the highlights of UA Cinemas is the luxurious VIP room, which has 30 seats, all of which are fully automatic remote control reclining leather sofas, on which small blankets are placed, and the seats are spacious and comfortable with a large distance between the front and back. Drinks and snacks are available free of charge in the cinema hall. The normal ticket price for the VIP hall is 150 yuan per ticket, and the member ticket price is 90 yuan per ticket. Compared with IMAX halls and VIP halls, although the ticket price of ordinary theaters in theaters is lower, the theater area is small and the audio-visual effect is mediocre, in contrast, VIP theaters show superior cost performance. In addition, visitors in ordinary halls need to bring their own or buy 3D glasses, and the price is 2 yuan per pair.
In order to increase its popularity, UA Cinema not only often holds celebrity meet-and-greets, but also holds free movie viewing, ticket giveaways and public welfare activities from time to time, and guests can also park for 4 hours for free with two movie tickets; In addition, the theater is located in the international financial center, close to Chunxi Road, and has geographical advantages, so the theater has a large flow of people and relatively impressive box office results. The disadvantages of UA Cinemas are also very obvious, the number of films in the theater is not large, and the guests have less choice for the number of shows. In addition, due to the temperature of the theater controlled by the mall, guests who come to watch the movie are often forced to rent blankets, but the rule that the theater only accepts cash has caused a certain amount of inconvenience to the guests.
The theater provides two kinds of star membership cards: Star Movie Card and Platinum Card, the former has a minimum recharge amount of 200 yuan and enjoys a 5% discount on the regular price of movie tickets, and the latter has a minimum recharge amount of 3,000 yuan, which enjoys a 4% discount on the regular price of movie tickets, and an additional 6 VIP room movie gift certificates. Other discounts can be inquired at the store by yourself.
