Chengdu has ranked fifth in the national box office for five consecutive years, and although the number of theaters is not as good as Chongqing, it has a rich variety of brands, including Pacific Studios from the local market, Wanda from the national chain, Broadway from Hong Kong, CGV from South Korea, and so on. Among these many theaters, Xingmei International Cinema is not the oldest and the champion of the annual box office, but when it comes to the best cinema in Chengdu, it is the strongest contender.

Xingmei International Cinema is a subsidiary of Xingmei Group, and its theaters are located in central cities such as Beijing, Shanghai and Guangzhou. Officially opened in 2013, the theater is built in the world's largest single building, the New Century Global Center, covering an area of about 10,000 square meters, integrating movie viewing, leisure and entertainment. The cinema has a total of 15 screens with about 2,500 seats, all of which are screens from the British famous brand Harkness.

For IMAX lovers, Xingmei International Cinema is a must-experience theater. The IMAX theater of the theater refreshed the history once it was completed, and its curved screen size reached 23*12.6 meters, which could accommodate 550 people to watch the movie together, and became the largest IMAX theater in the southwest region at that time. The auditorium features ergonomically designed sofa-style seats, and the Dolby surround sound system with 4K image quality ensures first-class audiovisual results. In addition to Xingmei International Cinema, the IMAX hall of the Eastern Suburbs Memory Store of the Shadow Cube and Jinyi International Cinema is also worth visiting.

The VIP hall is an indispensable feature of today's major theaters. There are 2 VIP halls in Xingmei International Cinema, there are no couples' seats, and the cinema hall fully takes into account the viewing experience of the audience in the front row, and expands the distance from the screen to the first row to more than 6 meters. The cinema provides VIP guests with a separate lounge, toilets, free snacks and drinks, and more. It's a bit of a pity that although the ticket price in the VIP room is relatively cheap, you can only watch ordinary 2D movies.

The "Movie Fashion Product Experience Center" model is one of the highlights of Xingmei International Cinema. In order to create a platform for guests to entertain and shop, the cinema hall has opened a Xingmeihui shopping mall to sell film and television peripherals, drinks and other items, and set up a special digital experience hall. The shopping mall is connected to the ticket area and the sales area, and for those who have not yet reached the time to enter the mall, they can choose to visit here.

Since its opening, Xingmei International Cinema has held many celebrity meet-and-greets, and the main creators of many popular films such as "Railway Flying Tiger" and "Hong Kong Embarrassment" have visited the theater scene to interact and communicate with fans and audiences. In addition, the theater will also organize movie-watching activities from time to time, and give small gifts such as movie peripherals. The audience can learn about the theater consultation through Weibo, WeChat public account and other channels in advance, and will not be repeated here.

Xingmei International Cinema is the representative of Chengdu's five-star multiplex cinema, in addition to the above, the provision of free 3D glasses, users who have not collected tickets can change their tickets one hour before the screening and other special services have also attracted less loyal customers to the theater, but this does not mean that the theater has no shortcomings, the theater still has too few special theaters, aging equipment and other problems.