Of all the Broadway theater chains, Paragon has always been synonymous with "high-end". In 2009, the country's first Paragon Cinema was officially located in Jinbao Street, Beijing, and the cinema showed the public the difference between itself and ordinary cinemas through a unique modern hotel decoration style, and this style has been continued in every Paragon Cinema since then.
At present, Paragon Cinemas has settled in 13 cities across the country, with a total of 24 theaters, and Chengdu occupies 3. Opened in 2015, Paragon Cinemas Taikoo Li has 9 screens with 1,720 seats, the most special of which is the LUXE giant screen with a capacity of 356 people. Located 11 meters high and 22 meters wide, the 11-meter-high and 22-meter-wide LUXE Cinema Taikoo Li is the only cinema in Chengdu to feature RealD's innovative Precision White Screen technology, which provides a more uniform brightness and higher light transmittance, allowing audiences to have a great viewing experience no matter where they sit. In addition, the theater is also equipped with RealD 3D erection equipment, and 3D movies are screened with a high standard of 3D projection with a brightness of 6FL and above, while other theaters will generally only show at a standard unit of 4.5FL brightness, and the advantage of Paragon is very obvious.
In addition to the LUXE giant screen hall, other conventional theaters in the theater are equipped with Dolby sound, and most of them use advanced projection equipment such as Barker digital projection and QSC sound return system. The viewing angle of each row of seats in the auditorium has been adjusted to have an ultra-wide row spacing of 1.2 meters, but only the LUXE giant screen hall offers couples' seating. The air conditioning in the theater is sufficient, although there are blankets provided, but there are shortcomings in the amount of spare parts, so it is best to bring a jacket when watching the movie.
Holding film festivals from time to time is a major feature of Paragon Cinemas. Relying on the cooperation between Broadway Cinemas and many cultural institutions, Paragon Cinemas has successfully held a number of film festivals since its opening, such as the International Drama Film Festival, which focuses on British original high-definition dramas, the National Centre for the Performing Arts International Opera and Film Festival, which selects Chinese and foreign films, and the Hong Kong-themed film festival, which screens previous Academy Awards-winning films. The exhibition time of the film festival is not long, and there is only one film schedule for each film, so it is recommended that the audience pay attention to the theater dynamics in advance in case they miss it.
Among all the cinemas in Chengdu, Paragon has the highest ticket price, and a comprehensive comparison of the environment, equipment and services of each theater in the theater shows that the LUXE giant screen hall reflects excellent cost performance. The theater implements a membership system, according to the different recharge amounts, you can enjoy 5 to 7% off the regular price, every Tuesday is the theater's half-price day, and there will be morning and evening discounts on other weeks. However, compared to other theaters, Paragon Cinemas does not have many discount activities, and the discount is not large.
