Phoenix Cloud Bookstore is a 24-hour bookstore built by Phoenix Group, which opened in 2017 and is located in Phoenix Plaza. Although Phoenix Cloud Bookstore has not been established for a long time, it has gained a good reputation in the industry, and has been designated as the "Urban Literature Living Room" by the Propaganda Department of the Nanjing Municipal Party Committee.

The scale of Phoenix Cloud Bookstore is not large, with an area of only 400 square meters, which is clearly divided into multiple areas such as book area, coffee leisure area, activity area, and zero exhibition area. The bookstore has a collection of more than 20,000 books, most of which are literature and social sciences, and many magazines are also sold. Phoenix Cloud Bookstore is not unique in the selection of books, but it is quite bright in terms of book display. In addition to books, each booth of the bookstore also placed creative handmade soaps, ceramic ornaments, various green plants and other items, and the combination of various elements was particularly exquisite and interesting. However, Phoenix Cloud Bookstore is obviously not careful enough, and it is not perfect in many aspects, such as the book classification is not clear enough; The number of sample books is small; There is no ladder, which makes it inconvenient for readers to access high-rise books.

In addition to the common new book meetings, book sharing meetings, book signings, and lectures, Phoenix Cloud Bookstore also carried out speech competitions, lectures, tastings, theater performances, movie viewing and other activities. The bookstore holds parent-child interactive talks from time to time, invites parenting experts or psychological counselors to interact with readers, and holds special activities every festival or bookstore anniversary. In addition to the activity area, Phoenix Cloud Bookstore has also opened a separate exhibition hall for exhibitions, and the bookstore has already held exhibitions of works by shadow puppet master Yao Qide, calligraphy and painting master Ma Yueming, designer Cui Gucan and others. In addition to the above, the bookstore will also carry out different types of handicraft courses every day, such as leather goods making, fabric skills, baking, tea art, etc., to participate in the courses or activities are required to register, please consult for the specific situation.

It cannot be ignored that there are still many obvious shortcomings in Phoenix Cloud Bookstore, although the bookstore is positioned as a "24-hour bookstore", but its performance is not up to standard, the bookstore does not provide reading lights for overnight readers, nor does it have a sufficient number of sockets, and most of the reading spaces in the store need to be consumed and seated. In addition, the service level of the bookstore clerks is very worrisome, often chatting loudly, and treating readers with indifference, which greatly reduces people's favorability of the bookstore.