Opened in 2016, Sugarmix is a studio-oriented nail salon that combines nail and eyelash art, hand and foot care, wax hair removal, and image management and light styling. The founders, lulu and duoduo, are dessert bakers and eyelash beauticians known as London's top 3 eyelash artists, respectively, and their overseas study backgrounds make Sugarmix's brand positioning lively, fashionable and young.
Sugarmix's store is located in an office building, which has floor-to-ceiling windows and a large number of parking spaces in the underground garage compared to roadside stores or serviced apartments. Binjiang Starlight Store is the first one of Sugarmix's openings, mainly in original wood colors, sofas, massage chairs, tables, cabinets, floors and other furniture are customized, the whole store is simple and fresh without losing the sense of design. Both stores are about 120 square meters in size, and the relaxation area is much larger than the work area, and not only does it offer a variety of delicious and pleasing flower teas, but also sometimes pastries made by founder and pastry baker Lulu.
In addition to using products certified by SGS such as Sugar, DL, Vetro, AP, and Retax, Sugarmix also uses self-developed Damascus Rose series exfoliating scrubs, hand creams, and finger edge repair oils to add simple hand and foot care to the nail art process. For soft nails, Sugarmix introduced the Japanese salon series of heart powder in March 2018, which is different from traditional nail glue, heart powder as a new nail powder is the savior of soft nails, and the durability is still more than 4 weeks.
Sugarmix's nail art advocates personalized customization, in addition to the new models launched by each issue, customers can also bring their favorite pictures to do, there are 500 colors from China, Japan, Australia and the United States to choose from, monochrome nail art charges 138 yuan - 428 yuan, members can enjoy 5-6% off the deep discount, limited time free parking and irregular benefits. Sugarmix implements membership grading, recharge membership cards of different amounts from 1,000 yuan to 10,000 yuan, and enjoy different membership prices. Technical director Duoduo is known as London's TOP3 eyelash artist, who has worked in Lashlab and Elegant, which charge more than 120 pounds per time in London, and has a British Vtct eyelash artist qualification certificate, although Sugarmix will regularly study foreign salons and participate in beauty fairs, but because the store has not been open for a long time, there is no brand management, and sometimes there are still problems with poor craftsmanship of individual employees.
