Founded in 2008, Sakura Eyelash is the earliest Japanese-style professional eyelash brand in Shanghai, and currently has two directly operated branches in Hangzhou: Kerry Centre Store and Raffles City Store. The founder Hu Zi'an and angel investor Yang Xu are responsible for the planning and marketing of the brand, Hu Zi'an was a senior sales consultant of the Dianping Beauty Division, and the core personnel Xu Haipeng and Li Zhuo also had the experience of studying in Japan. Since Sakura Eyelashes was acquired by Liu Juan Nail in 2015, the two companies have implemented unified management, but their respective brands have maintained independent operations.
The location of the Sakura Eyelash store is still a shopping mall, and it also continues the model of Liu Juan Nail Art applying the service process of beauty salons and high-end SPA to nail art, taking consumer experience as the criterion, adopting a fully private private room service, and providing desserts and snacks. The decoration is mainly in a fresh Japanese style, full of romantic cherry blossom elements, such as the scorching cherry blossom trees at the entrance, and the petal lights on the ceiling. Pushing open the Japanese-style sliding door, the wall is painted with a variety of amorous ladies, and the mix and match of wood, marble, tempered glass and other materials make the whole space both fashionable and modern without losing the elegance and leisure of Japanese style.
Sakura Eyelash Nail Technicians are trained and certified by the CPMA before they can serve customers, and the trainer is Akiko Yamaguchi from Japan, who has been in the nail industry for more than 20 years and holds the highest level of qualification from the Japan Nail Association (JNA). She has won the third prize in the art painting group and the second prize in the crystal nail group in the Asian nail art competition, and is also a guest of many media such as NHK TV and Nikkei, and has published nail art books that are distributed nationwide in Japan. Under such strict training, there are more than 10 employees who have won the trophy of the National Nail Art Competition.
If Liu Juan's nail art is positioned to serve the top 20% of the customers at the top of the pyramid, then Sakura eyelashes chooses the middle and high-end 20%-50% part. As the first branch in Hangzhou, Kerry Centre is also one of the most popular, offering services including manicure, eyelash art, hand and foot care and semi-permanent makeup treatment. The cost of nail art is also graded by nail glue, the cost of using environmentally friendly glue or imported glue has risen in turn, members can enjoy a large discount ranging from 5% to 8% off for different amounts, and the price of doing a solid color nail is about 100 yuan - 200 yuan, and the custom style is usually 300 yuan - 600 yuan.
