Niou Jiayi is a brand of Shanghai Hanjia Beauty Group, focusing on the franchise model, and has won the "2017 Franchise Chain Star" award, and has opened more than 4,000 stores nationwide. At the beginning of the brand's establishment, the founder Tian Qianli went to the United States, Japan, South Korea and other places to investigate, and on the basis of absorbing the advantages of American scale and efficiency and Japanese sense of art and design, he created the Chinese model.
It is worth mentioning that unlike most nail products on the market, which belong to OEM or agents, the star product "Niou nail polish glue" used in the store is a self-developed product, with safety and environmental protection as the advocacy, using imported raw materials from France and Japan, refusing to add any chemical solvents, and currently has more than 130 colors to choose from; The introduction of ceramic grinding machines commonly used in nail salons in Japan, Europe and the United States to remove nails by physical rather than potion, can better care for nail health; Due to the special pattern painting operation of nail art, the process is complicated and demanding, the tools required are many, and the time is extremely long.
In terms of technician training, NIO Jiayi relies on the Hanjia Academy at the headquarters, and the courses are involved from zero foundation to advanced training, with a minimum of two weeks and a maximum of two months. At the same time, Toyoko Watanabe, the Chinese Prime Minister of the Japan JHBWA Association, as the chief consultant of Niome Nail Salon, combined with the Chinese market, provides technical training and support for Niou Nail Salon, and all technicians must go to the headquarters and go through unified training before they can take up their posts to serve customers.
In addition to member users having their own set of tools, NIO Nail Art attaches great importance to nail art safety issues, and also promotes disposable kits, which can be used for nail art cotton balls, cotton yarn, and files at one time. Before the nail art, the customer will be asked to fill out a nail medical form, and after the initial diagnosis, the technician will provide targeted care during the operation, and if there is a serious nail problem, the nail art or medical nail art will be suspended.
Regional shopping malls and mid-to-high-end communities are the location concept of NIO Jiayi's stores, and the Hangzhou store is no exception, whether it is China Resources Mixc or New Times Square, it has its branches. The price is also relatively close to the people, with solid color nails ranging from 80 yuan to 200 yuan.
