The container-style new interior decoration and the intricate lighting decoration are the abundant vitality of Fengmao Kebab, which has been open for nearly 28 years. Founded in 1991 in Yanbian, Jilin Province, Fengmao Kebab Brand is a well-known Northeast barbecue brand in China. Started with a 30-square-meter business environment and four dining chairs, it has developed into a large-scale chain restaurant brand that radiates across the country, with nearly 60 stores and strong comprehensive strength.
In the domestic Chinese kebab category, there is only one chain brand that can survive for 25 years. The reason for its enduring existence is due to its attention to and control of the quality of ingredients and user experience, and the practice of building its own meat and sheep pasture, developing customized electric grills, formulating standardized skewer processes, setting up open kitchens and cultivating skewer skills for store staff has become an open secret. In addition, the brand manager closely follows the domestic catering trend and continuously improves its own brand positioning and image, which has achieved today's great achievements.
"Mutton is delicious when you wear it", this Fengmao's main advertising slogan makes diners intuitively feel the sincerity of the store's mutton products. Mutton skewers are the store's top dishes, different from the regular small skewers of mutton, the large skewers use different fat and thin rib meat and hind leg meat as the basis for making the meat skewers fat and thin, which makes the overall appearance of the dish thick and full, and there is no thick greasy smell in the entrance, and Fengmao's self-developed electric grill adds a lot of color to the skewers, most of the skewers in the store are grilled with automatic barbecue machines equipped with the dining table, and the traditional charcoal stove is difficult to control the fire, which is easy to make the dishes uneven, resulting in pinching or overburning. The electric oven uses far-infrared heating technology to make the dishes evenly heated when baked, and can heat and cook the dishes from the inside and outside to ensure the juicy and full taste of the skewers; Rich seasoning dipping sauces are also indispensable for Northeast barbecue, and the store provides a variety of barbecue dipping sauces, allowing diners to choose their own dipping after the dishes are grilled and experience the authentic Northeast barbecue style. In addition to the lamb grilled products, the pork belly roll enoki mushroom is also worth recommending, the pork belly is taken from the belly of the pig, with the fat tissue and muscle tissue of the pork, fat and thin, the grilled pork belly is crispy and has no lack of light fat aroma, with the fresh and smooth enoki mushroom, which makes people satisfied. It is worth noting that the grilled seafood in the store is more often unbalanced in seasoning and tastes too fishy, so it is not recommended for those who are not fond of grilled seafood to avoid stepping on thunder.
The spacious and bright dining environment and the orderly layout of various dining tables add a lot of impression to the Fengmao skewers, and the humble attitude and responsive service staff can provide full support for diners' dishes grilling, so they don't have to worry about the poor taste of the dishes caused by their own skewers; In addition, the shop has widely used electric grills instead of traditional coal stoves, which avoids the stuffy and cramped environment during peak dining hours, so that diners can eat comfortably. In terms of price, the consumption in the store is slightly higher, taking the mutton skewers as an example for 10 yuan a string, and the pork belly rolls enoki mushrooms are 6 yuan a string, and all dishes can be ordered one by one.
