There are dozens of top-ranked cake shops in Shanghai, but Lady M is definitely the most well-known one. The reason may not be its production, but the fact that the scene of Lady M in 2017 when the IFC store was empty was really impressive, a large number of scalpers raised prices, and even affected the normal business of the mall, and the relevant departments had to order it to close for a day for rectification, which became a social topic.
More than half a year later, as the popularity of Lady M has gradually subsided and the Xintiandi store has opened, the crowds at the store have become less and less common (of course, dine-in seats are still very tight, and the waiting time for take-out is very short). This may be a good time to look at the value of Lady M's brand, or whether the store is worth the store from a consumer perspective.
The answer is yes. Although some people are dissatisfied with the chaotic management order in the early days of its opening, and disdain its overwhelming marketing publicity, considering the two major factors of environment and production, Lady M is definitely an eye-catching presence in Shanghai. The simple and elegant decoration, the translucent white marble makes people feel simple and bright at first glance, coupled with the exquisite tableware and hotel-level service management, the dining ceremony has a strong sense. On the other hand, their mille-feuille cake can make its own characteristics, although it is also slightly flawed, but it is still at a medium level among Shanghai cake shops; The price of about 80 yuan/piece is higher than the average price of the industry, but it is not incomprehensible to refer to the location of the two stores.
Lady M's mille-feuille cake is layered with an even crust thickness, with a total of about 22 layers; The cream between each layer is light and not greasy, and the overall feel is soft and elastic. The disadvantage is that there is a large difference in sweetness between layers, and at the same time, the crust near the bottom is not moist enough, which affects the taste. There are many types of mille-feuille at the store, but they are also popular flavors such as original, matcha, rose, and jasmine, which is a little lacking in creativity. Cloud cheese is the most popular style in the store except for mille-feuille, the all-white color is clean and refreshing, rich cheese mixed with yogurt, just the right amount of sour and salty, with a large amount of cinnamon powder added to the base, the whole cake has a light taste, worthy of the name "cloud".
Although the popularity of Lady M is not as good as it used to be, the number of dine-in people at Lady M is still very impressive, and it is often difficult to find one at noon on weekdays. The huge footfall and the already narrow dining area compromised the dining experience, which had a big impact on a cake shop that specializes in afternoon tea. Overall, the faded Lady M may not be worth the hours of waiting, but thanks to its mature production process and quality control capabilities, its production still has many advantages over private cake brands in the market. When you want to spice up your dreary tea time with a mille-feuille cake, it's still a comfortable choice.
