Beer Aunt is the most rapidly growing craft bottle shop in Shanghai in the past two years. The reason may be that its "24-hour convenience store self-service" model has further lowered the threshold for drinking, and quickly gained a large number of audiences that traditional craft breweries dare not imagine; Another point is that the personal charm of the boss Zhang Yindi is enough to make people talk, which is in line with today's heavy feelings and emphasizes the communication tone of "not forgetting the original intention", which can be seen in the overwhelming pursuit and publicity of beer aunts by major local marketing accounts in Shanghai.
In fact, Aunt Zhang's transformation of the Haifu convenience store, which originally sold daily groceries, into a craft beer specialty store is more forced by the situation, and it is a workaround under "business is difficult to do". I didn't expect to catch up with the craft beer boom in Shanghai and even the whole country, and almost overnight it became the bottle shop with the most types of craft beer in Shanghai.
Since the restaurant is not a craft beer enthusiast, there is a general lack of training for the staff on craft beer, and some of the wine taken out of the wine cabinet is not well preserved, resulting in poor taste. In addition, the price of some sake in this "convenience store" is too high, which may be a pricing strategy for its predominantly craft brewing audience, but it always feels unkind. It is worth noting that a super-high "beer" called "Snake Venom" can often be seen in the promotion of the beer aunt, and this "beer" priced at nearly 1,500 yuan is known as the "treasure of the town" in the store. But in fact, this "beer" has edible alcohol added to the raw materials, and it is only sold in China, because it is not really beer and spirits, and cannot be sold in Europe and the United States. (For more information about the introduction of high beer, interested friends can go to the "Little Science" below)
Still, the sheer volume of beer and the buzzing beer atmosphere make it one of the liveliest bars in Shanghai, with the newly opened South Suzhou store having the best vibe. Pick up a few craft beers in front of the freezer or in front of the wine head, drink and chat loudly with friends from all over the world. At Beer Auntie, anyone who doesn't know craft beer at all can experience beer culture without stress.
Popular Science:
Generally, yeast fermentation stops because the alcohol content is too high when it reaches more than 10% at most, and some special yeasts can reach 20%, which is already the highest degree of beer under natural fermentation. Further up, it needs to be distilled or extracted by ice, and of course the former becomes whiskey and other spirits. Ice extraction, on the other hand, uses the difference in the freezing point of alcohol and water, and this method has been used by brewing dogs and Brewmeister in Scotland, which uses ice extraction to produce the aforementioned snake venom, which has an eye-catching alcohol content of 67.5%. The problem was that it was very costly, lost almost all of the beer's flavor, and didn't have a big impact on the craft beer industry other than a gimmick, so the real snake venom beer was not produced again after 13 years. In 15 years, Brewmeister was acquired and relaunched snake venom "beer" in Chinese mainland, which is equivalent to the "reprinted" snake venom added the word "Fortified" to the packaging, which means that it abandoned the practice of ice extraction, but directly added spirits and edible alcohol, simply and rudely increasing the alcohol content. In the vernacular, this is a "beer" blended with edible alcohol.
