A wide range of premium teas give TWG a strong competitive edge. As a Singaporean brand, TWG has a tradition of pioneering fine tea products, launching creative varieties with world-renowned tea plantations every season, and has become a supplier to the world's top hotels, fine dining restaurants and international airlines. In the festival activities of the Shanghai Film Festival, it is the refreshments of the TWG Shanghai store.
Through the transparent window at the door, you can see TWG's various tea cans from a distance, and the store is very recognizable, and the most distinctive decoration in the store is, of course, a dazzling array of tea cans. TWG has more than 1,000 kinds of tea, including high-end single teas and blended teas that are popular among young people, most of which are made by tea blenders, tea tasters and tea makers from the top established manufacturers in Europe. The founder, Taha, is an avid fan of creative tea, and he even uses precious Hokkien white tea as a blending ingredient, which many people say is a madman's move. Many people think that the subtle taste of the highest-grade single product tea can only be reflected in the unique taste, but Taha prefers to put them in the blended tea, so that more young people who do not know about tea culture can take the initiative to contact and be fascinated by it.
Half of the tea in TWG is not available anywhere else in the world, and the Singapore government is said to have given a lot of support to the protection of intellectual property rights. This excites consumers, but it also brings the distress of choice, and customers basically rely on waiters to recommend when they arrive at the store. Each waiter knows a lot about his own refreshments, and introduces them like a few treasures, so that the guests have a more concrete understanding of the aroma and taste of tea, and they are more satisfied after ordering. If you are new to TWG, you can focus on 1837 White Tea and 1837 Black Tea, white tea with white peony as the tea base, exuding the sweet aroma of black currants, and black tea with black tea as the tea base, mixed with berries, fennel and caramel aromas, these two are the classics of TWG blended tea. The classic Earl Grey Tea in the English Afternoon Tea, the Madame Butterfly Tea with a variety of floral notes, and the Silver Moon Green Tea with vanilla and berry aromas are also popular choices for women, while the "Lion City Breakfast Tea" is uniquely Singaporean. There are many new flavors, such as Midsummer Night Black Tea made with chocolate and mint, and Green Tea mixed with Longjing and milk, so it is recommended to open the can in the sample area and smell the aroma before making a choice.
TWG's dim sum is produced well, and it will not be overshadowed under the halo of tea. Among the three-tiered afternoon tea, the most popular is the 1837 set. Pastries in Shanghai are delivered to all branches every day, and to ensure quality, they are freshly made on the same day, and the variety and quantity are limited, but the classic items such as savoury sandwiches, muffins or scones, and handmade tea-style cakes are available daily. The single set is only 118 yuan (including three kinds of self-selected dim sum and a pot of tea within 70 yuan, plus 10% service charge), the portion is full, and the cost performance is high. The signature Singapore Tower, which is available almost every day, isn't pretty, you might miss it at first glance, but its flavor is absolutely impressive, its surface is brushed twice with syrup, and the caramel is more crisp and sweeter after being caramelized by an airbrush, and the middle is fresh fruit pieces and soft custard, which is sweet but not greasy.
The fashion package is priced at 168 yuan (plus 10% service charge), and on the basis of the 1837 package, a delicate salmon package is added, including fresh shrimp with silver moon green tea cream cheese, smoked salmon with Ezo onion cream, and Roma tomato with Moroccan mint green tea cream cheese.
The signature tea-scented macarons show TWG's ability to use tea. Every March 20th, around the World Macaron Day, TWG will launch a new product, the crispy macaroon filling is a variety of special envoy tea aroma inside, after the improvement of the sweetness is lower, with tea to enjoy first-class. In the spring of 2018, a new member was added, "Sakura no Song Green Tea Tea Fragrant Macaron", which is bright in color, small and exquisite, very attractive, and only costs 18 yuan a piece. It is very suitable with the elegant taste of Moroccan mint green tea, Madame Butterfly green tea with lemon, rose fragrant black tea and other elegant flavors in previous years. For special promotions, it's a good idea to give a macaron gift box to a friend or take it home.
TEG's branches are located in high-end shopping malls, with retro décor, bel canto music, and soft voices from waiters. The iapm store can overlook the pleasant scenery outside the window, or you can walk to the terrace on the second floor of the mall, with a unique view. The Shanghai branch also serves English breakfast, brunch and dinner, so you can enjoy delicious food and tea at any time of the day.
Guests will also buy tea to take away, and canned tea is more cost-effective than tea bags. However, all the teas in the store are brewed by professional tea brewers, and it is difficult to brew the aroma and taste of the same tea leaves in the store by yourself.
