HHtravel is a high-end customized travel brand under Ctrip, and it is also the largest high-end travel agency in China, and its predecessor is Beijing Taimei International Travel Service, a high-end travel agency in China. In 2012, Ctrip brought Taimei Travel under its umbrella and acquired Hong Kong's Wing On Travel and Taiwan's E-You.com, jointly forming the Honghu Yiyou brand, which has become a leader in the domestic high-end travel market.
It would be biased to say that Bird & Bird is the travel provider with the best service and experience in China, but Bird & Bird is indeed the most comprehensive high-end travel brand in China. The huge size and strong brand influence of Ctrip Travel Network have given Honghu Yiyou a unique advantage in internal resources, and the professional talents and operational experience of Hong Kong Yongan Travel, Taiwan Yiyou and Taimei International Travel Service have also been transformed into the core competitiveness of Honghu Yiyou. Bird's high-end World Tour program is sold out quickly every year when it opens for sale, which shows its ability to accurately grasp the target customers.
Since 2010, the World Tour plan, which has been successfully launched for many years, is the fist product of Honghu Yiyou, and the price of more than 100 yuan in 80 days is almost full every year. In addition to the top-of-the-line high-end 80-day tour of the world, there are also multiple sets of travel plans around the world launched every year, with travel times ranging from 20 to 60 days and prices ranging from 300,000 to 1 million. Full business class, the world's landmark top hotels, Michelin meals and the world's top attractions, Honghu Yiyou's plan to travel around the world is unrivaled in China, and no mainland travel agency has been able to launch comparable travel products so far, which is rare in the fast-replicating and highly similar domestic tourism industry.
Among the same type of high-end customized travel agencies, Honghu Yiyou can be regarded as one of the travel agencies with the highest coverage rate of conventional route destinations, basically covering the international mainstream travel destinations, in addition to traveling around the world, cruise tours, island tours are also Honghu Yiyou's strengths. The price of the itinerary is not low, about 2 to 3 times that of mainstream travel agencies, and the price gap is mainly reflected in the comfort of the experience. High-standard itinerary is the standard configuration of Bird & Bird Travel, international flights are all in business class or even first class, stay in hotels from standard five-star stars, and meals are Michelin or local classics with high standards. For example, the Antarctic route uses the top scarce Hebridean Sky cruise ship under Antarctica XXI, and the Trans-Earth route uses the world's only six-star cruise company Silversea Cruises' most luxurious ice-class ship, and the hotels staying at the destination are all top brands such as Four Seasons, Peninsula, Ritz-Carlton or prestigious boutique hotels, and the whole process is accompanied by Chinese escort service and exclusive car guide.
Relatively speaking, the travel planning of Honghu Yiyou is high-end enough, the route design is really high-quality, and the experience is comfortable enough, but it is not very customized for each customer. The itinerary customization of Honghu Yiyou can be completed on the official website, the travel consultant is efficient, professional, clear in communication, and accurate in key points, but the traces of modularization and standardization are heavier, and the handling method of Honghu Yiyou is more sleek for the special requirements of customers or more detailed pickiness. The service before, during and after the trip is in place, and the scale is just right. Private groups of 2 to 6 people are available, and for Beijing customers, most regular routes can depart directly from Beijing. If you are less price-sensitive, unwilling to succumb to mainstream travel agencies, and have no intention of highly detailed process customization, then within the same price range, Bird & Bird Travel will be a more suitable choice.
It is worth mentioning that in addition to being an OTA ticketing platform, Ctrip.com, the owner of Bird & Bird Travel, also operates a travel agency business, and currently has nearly 30 offline franchise stores in Beijing. Some of Ctrip's travel products are self-operated by Ctrip, and some are released by offline travel suppliers through the platform. Its self-operated travel products operate in the same way as ordinary traditional travel agencies, and the platform products are strongly related to the quality of the travel suppliers themselves, so they are not recommended in detail in this list.
