Caesars Travel is a leader in European routes among traditional travel agencies in China, formerly known as Poly International Travel Service, founded in 1993 and headquartered in Beijing. In 2011, Caesars Travel was acquired by HNA Travel Group, and since then it has entered the HNA system, and has developed steadily in recent years, positioning itself in the high-end market.
The upstream resources of Caesars Travel benefit from the abundant resource assets of the HNA system, which has quite a significant advantage over other travel agencies. Caesars Travel has established close cooperative relations with more than 80 domestic and international airlines, and has the agency rights of European railways, German railways, Italian railways and Spanish railways in Europe, and has established tourist destination reception companies in Hamburg, Munich, Frankfurt, Paris, London and other European cities earlier, and has established cooperative relations with a large number of overseas destinations. These resource advantages are the most prominent in the European travel market, which also makes Caesars Travel have a strong competitiveness in European travel routes and a good market reputation.
In terms of the selectivity of European tour routes, Caesars Travel is many orders of magnitude higher than domestic travel agencies of the same level, and the choices presented to guests are very rich, among which the French-Italian-Swiss routes are the most popular, and the quality of the group is also the most stable. The mainstream routes of European tours range from 10,000 yuan to 30,000 yuan, and the overall positioning is relatively high-end, with cheap routes ranging from 6,000 yuan to 10,000 yuan, and luxury routes can be as high as 100,000 yuan. For European tours, Caesars Travel has performed steadily in terms of itinerary planning, transportation, and accommodation. In terms of accommodation, Caesars Travel basically provides more comfortable boutique or chain hotels; European cities are mainly connected by car transportation, and the buses rented by Caesars Travel are also relatively new, with better ride comfort, which greatly improves the overall travel experience. Caesar's tour leader and the docking agency have relatively good quality, and there will be no common travel chaos such as forced shopping. While these aspects are not the decisive factors in the overall travel experience, they do make Caesars Travel unique in the market for group tours with similar and similar attractions.
In addition to European routes, Caesars Travel also has strong resources and experience in cruises. Caesar's cruise projects cover all categories of home port cruises, long-haul cruises, polar cruises and global cruises, and has close cooperative relations with 11 global cruise companies such as Royal Caribbean Cruises, Dream Cruises, Princess Cruises, MSC Cruises, Costa Cruises, Quark Cruises, etc. In addition to European tours and cruise tours, Caesars Travel has a decent performance on other outbound routes and a few domestic routes, and does not have much advantage, so it is not recommended.
Caesars has always focused on the direct customer market of retail customers, and does not fight or subcontract, which is also one of the reasons for the high quality of Caesars' tours. Caesars Travel has a very large number of retail outlets in Beijing, and the front-line sales staff are enthusiastic and professional, have a deep understanding of the travel itinerary, can show rich experience to different customers, and the pre-trip service is quite good. Among the traditional travel agencies in China, Caesars Travel market positioning and pricing are high, if you want to consider regular group tours in Europe, and want to get a relatively better experience, then Caesars Travel will be a good high-quality choice.
