When it comes to music restaurants in Chinese mainland, "Hutaoli" is a name that is always inescapable. Founded in Shenzhen in 2013, it has opened more than 270 stores across the country in less than five years, which has to be said to be a miracle in the catering industry, and has also made Hutaoli the largest music restaurant chain brand in the country. The fresh environment layout and melodious live performances are just the surface of Hutaoli's success; Mature management mode, perfect supply chain, and services close to consumer demand are the keys to making it popular among young people in China. It can be said that Hutaoli, which is known as "changing the nightlife of Chinese young people", is not only satisfied with a music restaurant with "someone singing", but a set of catering upgrade products with mature business logic behind it.
The chain franchise model adopted by Hutaoli allows its stores to have unified standards from decoration style, management mode to special dishes. Taking the Lido store as an example, under the large black and white logo is an open-air area of about dozens of square meters, surrounded by greenery, and customers feel like they are separated from each other. Walking into the store, walnut is the protagonist of the show, with wooden tables and chairs, all kinds of nostalgic ornaments, and green plants interspersed within, the literary and fresh atmosphere makes people feel more relaxed - even if the customers are full, there is no obvious sense of crampedness; The second floor is mainly composed of individual small boxes, and the design of floating out and transparent half-body glass takes into account privacy and interaction, while the exquisite layout also enhances the overall style of the store, and a kind of visual effect of "tavern town" comes into being. In addition to a few three-dimensional chandeliers hanging from the roof, the dining area is almost surrounded by pale yellow light sources, highlighting the lazy atmosphere and avoiding being too dim, and the clever use of wine bottles and other utensils in the walls and other places to amplify the light, illuminate the vision and be full of creativity.
As an urban Internet celebrity restaurant, the dish must first pass the shape before passing through the taste buds, which is very well done in Hutaoli, the signature roast chicken is put into a wooden birdcage, and the food is full of momentum when served, satisfying the psychology of young people's pursuit of novelty, the taste is no different from the traditional Cantonese roast chicken, but the portion is small, and the taste fluctuates greatly, if you are unlucky, you will encounter the chicken is cold, turn firewood, etc.; In comparison, homemade black tofu is reasonably cost-effective, the skin is crispy, the tofu is tender, and you can eat the aroma of black beans. For dishes that are essential in almost every restaurant, such as sauerkraut fish and sour soup fish, Hu Taoli's production can only be said to be good, the meat used is smooth and boneless, but the fish is not flavorful and too fluffy, while the sauerkraut is completely unsatisfactory, more crispy and less flavorful, which is disappointing. The amount of various dishes in Walnut is not much, and friends with a large amount of rice recommend choosing the fried rice series of the store, whether it is cuttlefish ink fried rice or multigrain fried rice, the taste is above the passing line, suitable for many people to eat.
After 9 o'clock in the evening, Hutaoli enters the bar, thanks to the strong bargaining power of Hezong culture for wine suppliers, the quality and price of Hutaoli wine has a great advantage in music restaurants, especially in terms of red wine, Hutaoli chooses direct wine from the top 100 wineries in France and Spain, and has obtained Robert Parker 90 international authoritative certification, the scoring system is an important criterion for whether a new wine can be sold, and a score of more than 90 points can be considered an excellent wine.
Having a different resident singer every night is a major feature of Hutaoli, which undoubtedly reflects Hutaoli's profound singer cultivation strength. It is reported that Hezong Culture has a music production base in Beijing and Shenzhen, and conducts training in the form of contracted singers every year, with nearly 1,800 singers, claiming to be able to change singers in stores "every 3 months". Judging from the on-site experience, the strength of these singers who have been trained by themselves may not all reach the professional level, but on the whole, there is no doubt that they are far beyond the average level of Beijing music restaurants. If you are interested in music performances, it is recommended to stay at the bar, where the music style and variety are more than the dinner time, which is dominated by solo guitar playing.
Although there are mixed reviews on the Internet, from the perspective of scale, management, environment and other aspects, the status of Hutaoli China's No. 1 music restaurant cannot be shaken for the time being. If you're looking for a music restaurant that can meet the needs of ordinary gatherings, Hutaoli has guests entertained; For those customers who pursue the niche and have the ultimate requirements for all aspects of the restaurant, Hu Taoli still has many shortcomings.
