Founded in 2000 by Scott Minoie, an American, New Elements has 36 stores in 9 cities across the country, and has won many awards such as "Best American Restaurant", "Outstanding Service Western Restaurant", "Outstanding Sandwich" and "Best Salad" issued by City Pictorial and The Beijinger, and nearly one-third of the best food awards are "Best Brunch". It can be seen that the new elements are at a good level in the brunch market.
One of the main reasons for maintaining a high level of quality is the strict control of ingredients by New Elements. In order to ensure that customers eat the freshest food, New Elements restaurants, regardless of the region, must follow the procurement requirements of "order once every half week and deliver to the store 24 hours a day" to ensure that all ingredients are maintained at the highest level of freshness in the industry.
As an American restaurant, the new element is naturally a hodgepodge of brunches from all over the world, with a variety of eggs, toast, pancakes, sausages, and sandwiches. In addition to the basic brunch dishes, when you come to the new element restaurant, you can't miss the salad as the main dish, and a variety of classic salads with meat and vegetables are quite suitable, even if they are directly used as the main dish. If you're an avocado lover, consider the Avocado Fresh Shake, which has a rich milky flavor mixed with the fragrance of avocado, and every bite is intoxicating.
New Elements currently has a total of 10 stores in Beijing, all of which are decorated in the same style, spacious and bright while not lacking in colorful colors, making it easy for people to relax and start dining after entering the door. However, there will be certain differences in the service level of each store, and the service staff of some stores are not active enough to provide services, so we recommend Sanlitun store and Parkview Green store, which are relatively guaranteed on the whole, regardless of product stability or service level. Both stores are located in the mall, surrounded by cinemas, various brand stores, and the mall's own parking lot, which is convenient for parking. It should be noted that New Elements only serves brunch on weekends, and there are generally more crowds on weekends, so you can book a table in advance.
