Anyone who knows a little about brunch in Beijing should have heard of The Rug's name, and it can be said that The Rug is the first restaurant to bring Brunch, a Western dining culture, to Beijing, and for this reason, The Rug is also known as the "originator of Beijing brunch" by countless food media people.

The Rug opened its first location in 2011, and although it has been seven years, the enthusiasm for The Rug has not been diminished, and the number of customers who have visited The Rug every day for seven years has continued to flow, and on weekends, there are often long queues at the door, in addition to many tourists from out of town, there are also many repeat customers. The Rug's ability to retain regular customers is inseparable from the restaurant's strict selection of ingredients, stable menu production, and irregular menu innovation. Since the beginning of its operation, the restaurant has maintained a long-term cooperation with a farm in Beijing that provides organic and healthy ingredients, and all fresh ingredients are sourced here, the yogurt and drinks are sourced from Shengmu Dairy, the only organic dairy company in China that meets the EU organic standards, and the essential honey in brunch is also sourced from Shangri-La's farms, and the quality of each ingredient can be guaranteed. The Rug changes its menu twice a year, divided into spring/summer and autumn/winter, and each time it changes, it adds a few new dishes to satisfy the appetite of its regular customers, but no matter how the menu changes, two of the most popular dishes are always on the list.

As the originator of the imperial capital, The Rug is a natural staple for brunch icons like the Eggs Benedict, which won the Best Eggs Benedict award from The Beijinger magazine. To his credit, The Rug is constantly refining its menu, making several changes to the restaurant based on traditional practices. The Rug has replaced the fixed English muffin cake with eggs benedict for more chewy bagel bread, which has been imitated by other brunch restaurants, and now it has innovatively replaced the bagel with a croquette, which is fluffy on the texture and adds a layer of crispy fried clothes.

Hot fragrant cakes are also one of The Rug's signature dishes, and it can even be said that The Rug can be popular all over Beijing, and hot fragrant cakes are indispensable, and it is Emily, a food media person, who successfully helped The Rug enter the public eye. The Rug's pancakes are different from the thick texture of the usual restaurants, the pancakes here are fluffy and fluffy, a bit like the French dessert soufflé, and are paired with maple sugar or bacon, whether it is sweet or savory.

The Rug's first store is located in the neighborhood near Chaoyang Park, and if you want to reach the restaurant, you need to go through a community gate first, and after entering the door, you will see the location of the restaurant with outdoor tables and chairs. The restaurant is more industrial in style, and after being renovated in 17 years, the entire dining area is more spacious and bright, and the children's play area has been expanded to make it easier for customers with small children to eat. The disadvantage is that due to the limited number of seats in the restaurant, some areas are close to each other, and when there are many people, it will feel noisy. On a warm morning, customers can choose to sit in the outdoor dining area, or have the taste of dining in front of their own community. The Rug's brunch is available all day, but if you want to dine here on weekends, it is recommended to book a table in advance, otherwise there may be 30-60 minutes waiting time, because the restaurant is located in the community, parking is more inconvenient, it is not recommended to drive. For diners who prefer to travel by car, the Sanlitun restaurant in the Sanlitun Electromechanical Courtyard is the second store of The Rug in Beijing, and there is not much difference in the environment, menu selection, taste and service level of the two stores, but reservations are also required to secure a seat during the weekend.