Founded in 2003 by Hong Kong doctors, Bi Slim Station is a slimming beauty group whose main business is slimming and lifestyle beauty. Hong Kong actresses such as Guo Keying and Charmaine Sheh have gone to Bithin Station to consume. In the course of Hong Kong's development, it has won the Super Brand Award and the Hong Kong Most Effective Slimming Center Award, and its overall strength has been recognized. In 2008, Bislim Station entered the mainland market and now has more than 80 directly-operated stores in 10 cities across the country. In 2012, the steady development of Bithin Station was successfully listed in Hong Kong, becoming a rare listed company in the beauty industry and the only listed beauty company in Shenzhen.
Bi Slim Station mainly promotes high-end instrument beauty, and sets up a variety of slimming beauty courses, which are divided into breast care, facial care, body care and feminine care. Unlike most beauty salons, which use "manual instruments" for treatments, all treatments at Bislim Station only use instruments and do not perform massages. Bi Slim Station focuses on "functional beauty", and the equipment used is imported from Europe and the United States at a high price. At present, there are two types of instruments commonly used in stores, one is Thermage CPT, which has the main effect of tightening the skin, shrinking pores, removing wrinkles, removing eye bags and dark circles; The other is the Fermage Time Machine, which the Slimming Station claims can achieve the effect of tightening the skin and smoothing out wrinkles. It should be noted that although the efficacy of these beauty devices is supported by "technical principles", their efficacy has not been accepted by the mainstream scientific community, and merchants are suspected of exaggerating publicity, so consumers are advised to choose carefully based on their own experience.
Bisan Station has opened a total of 5 branches in Shenzhen, which is relatively small compared to other well-known chain beauty salon branches, mainly concentrated in core business districts such as Futian CBD. The staff of the Shenzhen store of Bithin Station, including slimmers, consultants, and nutritionists, have been trained by the Hong Kong headquarters and passed the assessment before they can take up their posts. At the same time, the Hong Kong headquarters will regularly supervise and evaluate the Shenzhen branch to ensure the quality of service.
In 2014, the VIP flagship store of Bisan Station was officially opened in Jinguanghua Plaza, with a modern decoration and a mix of elements such as wood and glass, bright and spacious.
Upon entering the store, the beauty consultant will ask the customer to fill in a personal information that includes basic information such as age and phone number, as well as consumer information such as skin type, weight, and past beauty services received. After reviewing the questionnaire, the beauty consultant will communicate with the customer to determine the beauty program. Customers can experience some of the items at a discounted price for the first time in the store, and then choose the corresponding beauty treatment according to their needs and results, and purchase a treatment card. The cost of a single treatment ranges from 3,000 to tens of thousands. The treatment card can be passed nationwide, and customers who want to visit the store for beauty treatment need to make an appointment one day in advance.
The functional beauty of Bi Slim Station is more suitable for customers who want to quickly solve a certain skin problem, but many stores of Bi Slim Station have the phenomenon of promoting cards, and it is recommended that customers consume rationally and decide whether to apply for a card according to their own situation.
