Founded in 1993, Beauty Farm is a veteran chain of beauty salons endorsed by actress Liu Tao, with more than 200 beauty chain stores and 3 Qiyan International Anti-Aging Medical Center, covering more than 80 cities across the country, with more than 400,000 members and serving more than one million people every year. In the course of more than 20 years of development, Beauty Farm has won many honors such as "China Quality and Integrity Enterprise" and "AAAAA Enterprise in China's Hairdressing and Beauty Industry".
The level of beauticians in each directly operated store of Beauty Farm is relatively consistent, because Beauty Farm requires beauticians to receive 3-6 months of intensive training before taking up their posts, and adopts a three-level technical supervision mechanism for beauticians, including the German-Chinese professional technical supervision team, the technical supervision center of the China headquarters and the store-level technical supervision. At the same time, Beauty Farm will arrange training instructors to visit stores across the country to ensure the service level of beauticians.
Beauty Farm's business scope is relatively wide, including manual beauty, instrument beauty, medical beauty, face and body care. Like high-end chain beauty salons such as Siyanli, Beauty Farm also has self-developed beauty products. In the anti-aging care package, Beauty Farm uses its own beauty brand Skinyu, which is officially claimed to contain soothing and repairing ingredients, which have the effect of firming the skin. In the basic care packages such as cleaning and hydration, Beauty Farm chooses Danika, a German skin care brand with good moisturizing effect. Beauty Farm said that the Vilagos series products from Germany can achieve the effect of skin tightening and body detoxification, and are mainly used in body care projects. However, the term "body detoxification" is controversial, and most scientists believe that the human body itself is able to eliminate toxins through the kidneys, and food, massage, and skin care products do little to detoxify.
The Beautiful Pastoral Coastal City store is the most popular store in Shenzhen, located on the 5th floor of Coastal City. After entering the store, the staff will conduct a skin test on the customer, and then recommend beauty items based on the customer's skin condition, needs, budget, etc. The decoration style of the store is generous and elegant, mainly green, equipped with aromatherapy, and you can smell the fragrance when you enter the store. The Coast City store has 12 rooms, each with a shower room. The store is also equipped with a dressing room for customers to apply makeup after their treatment. Beautiful Farm will disinfect the slippers and towels used by customers in a timely manner, and the hygienic conditions are better. However, some beauticians will promote membership cards and products, especially after consumers explicitly refuse, they will still sell, affecting the consumer experience, and it is recommended that customers choose whether to buy according to their own needs.
The average price of a single treatment is about 700 yuan, and you can enjoy a discount of 5.5 to 9 percent for a one-time recharge of different amounts for a membership card, and give away services or products worth 380 yuan to 2,000 yuan. In terms of body care, Beautiful Farm has a treatment card, and the price is between 480 yuan and 12,000 yuan. At the same time, the membership card of Beautiful Pastoral has no time limit and is valid nationwide. Beautiful Farm said that because the quality and effect of the products brought by customers cannot be guaranteed, it is not recommended that customers bring their own products.
