Founded in 1997, Nerel is currently the executive director unit of Guangdong Beauty Salon and Cosmetics Association, and is a well-known chain of beauty salons in Guangdong Province. Nerel has opened more than 100 directly-operated stores in Shenzhen, Guangzhou, Dongguan and other places, with nearly 100 beauty consultants and thousands of beauty technicians, serving more than 1 million customers annually. In the course of development, Neriel has won the titles of the most influential beauty institution and leader in the national health industry, and the leading brand in China's cosmetics industry.
Nerel has a beauty salon, a plastic surgery hospital and a body beauty training academy. Nairel Training Institute has been rated as an excellent enterprise training demonstration base in the beauty industry by the Guangdong Training Association, and its training strength has been affirmed. At the same time, beauticians will study for 1-3 months at the Nairel Training Institute before taking up their posts, and they can only take up their posts after passing the assessment.
Nerel mainly uses a combination of instruments and techniques for beauty. In terms of products, the products used by Nerel are all imported products, but there are no self-developed products. The facial treatment is made from the French organic skincare brand PHYT'S, which is packaged in a small-volume ampoule with a high seal and can be used all at once, making it more hygienic. Kneipp, a long-established German essential oil brand, is used for body care, while Italian brand Reviado is used for firming facials and hydration packages. In terms of instruments, Nairel mainly promotes the R4 quadrupole radiofrequency photoelectric instrument, which is an Italian anti-aging device that is often used to tighten skin and fine lines. However, at present, anti-wrinkle is an unconquered issue in the world, and there is no scientific basis to support the "effect" of anti-wrinkle, and consumers are advised to consume rationally.
In the more than 20 years of development in Shenzhen, Nerel has set up a total of 50 branches in 8 districts of Shenzhen, and Neriel Jinguanghua Plaza store is its flagship store, with a very large area, a total of more than 1,000 square meters, and a total of 28 rooms, divided into single rooms, double rooms, instrument rooms and nursing rooms, each room is equipped with a shower room, and customers can choose a room according to their needs. Jinguanghua Plaza store adopts the decoration of Chinese classical style, with dark colors, loose layout, and music, giving people a more relaxed feeling.
As soon as you enter the store, the beauty consultant will enthusiastically ask about the customer's needs and introduce Nelella, but some of the information is exaggerated and unrealistic. During the treatment, the beautician will not force the purchase of service products. In addition, the store has more than 20 beauticians and receives more than 100 customers every day. Although the store is larger, it will still be full, so it is recommended that customers make an appointment 2-3 days in advance.
Nerel implements a membership system, and members can enjoy different discounts if they recharge from 10,000 to 60,000 yuan. The membership card can be used at different stores and can also be lent to friends. On members' birthdays and some holidays, Neriel will give away free care coupons and other coupons. Members can check all consumption records and evaluate beauticians on the official account of Neriel. If the beautician's service is not up to standard, Neriel will penalize her and waive the cost of the treatment. It can be seen that Nairel attaches great importance to customer consumption experience.
In addition, with the rapid expansion of Nairel in recent years, the service attitude and level of each branch are uneven, and some customers have poor care results and poor consumer experience in some newly opened stores, so it is recommended that customers choose flagship stores or branches that have been open for a longer time.
