Roseonly only sells Ecuadorian roses and rose products. With its simple and accurate brand positioning, it quickly opened up the market and became popular all over the Internet at the beginning of its establishment in 2013. Every Valentine's Day, major female stars post bouquets on the Internet, and Roseonly is always indispensable; Wang Feng's romantic proposal scene of a million flowers created by Roseonly is a good story of the brand. After gaining popularity online, Roseonly expanded into the offline market, and now has branches in major first- and second-tier cities across the country, playing a pivotal role in China's high-end floral market.

Whether it's flowers or immortal flowers, Roseonly uses roses imported from all Ecuador. The rose fields are certified by the German Green Label and ISO9000 and ISO14000, and the cold chain arrives in China within 72 hours after the flowers are picked, and the quality and freshness of the flowers are guaranteed. As a big country of flowers, due to Ecuador's special geographical environment, the roses bred are larger and fuller than the domestic buds, and the flower branches are more tough and straight, and in the hands of florists, they are always the protagonists. Roseonly uses roses to complete all the bouquets, which shows its luxury, and the smallest "11 branches 40cm" flower box is priced at 1314 yuan. Flowers and roses are divided into classic and perpetual, eternal true love, love in full arms and other series, the main price is 1314 - 2999 yuan; Eternal Life Flower also has more dolls and constellation modeling series that young girls like, and the price ranges from 1,000 yuan to 6,000 yuan, which is more expensive than Fauvism as a whole.

In the public's mind, Roseonly is a high-end brand similar to Fauvism. If you compare carefully, you will find that Roseonly's style is more flexible and lively, and it is more Internet celebrity. Its biggest feature is that it has a large number of colorful roses, this kind of mixed color petals are not dyed after tomorrow, but are cultivated by special technology, and the color is natural and bright; The flowers are staggered, more three-dimensional than Fauvism, and the first impression is good, but as mentioned above, Roseonly lacks a little attention to detail in the flowers. What's more, Roseonly due to the simple and crude brand positioning, the product pays too much attention to the practice of "only selling roses", many works have limited design space and high similarity, although the name is divided into multiple series, but the ornamental nature is basically concentrated in the flower itself, which is a pity. It can also be seen from the copywriting on the official website that there is still a certain gap between the brand connotation and high-end brands such as Fauvism and Huali.

After opening the flower and eternal flower market, Roseonly has also developed rose jewelry and rose aromatherapy series, and it is slowly turning from a flower shop into a gift company. Rose jewelry and ornaments are mostly made of gold, white gold and enamel, and the price ranges from 1,000 yuan to tens of thousands of yuan. Unlike flowers, jewelry is highly malleable, and there is no shortage of exquisite designs in series such as Lucky Elf and Constellation Classics, which are worth paying attention to.

Roseonly's physical store is mainly pure white, using subtle lighting to create a sense of layering, simple and fashionable, but unfortunately there are no flowers for sale in the store, and the lingering fresh rose fragrance is the smell of the fragrance of eternal flowers. The shopping guide is friendly and enthusiastic, and has a comprehensive understanding of the products on display. If it comes to ordering flowers, you need to consult the florist in the store, who usually has their own studio or floral training class, and can give professional answers in terms of scene decoration and gift selection, but the florist is not in the store every day, which is not very convenient. In general, most of the products sold at Roseonly can be found in similar styles to Fauvism. If you don't pursue a specific style, you can have a better consumer experience in Brutalism with the same budget.

It should be noted that Roseonly's brand philosophy of "only one person in a lifetime" means that as soon as the first bouquet of flowers is delivered, the mobile phone number of the flower giver and the mobile phone number of the flower recipient will be linked, and the store staff will automatically take on the task of supervising you. Of course, this is really just a marketing concept, and if you change your phone number or tell the store staff that the gift is for a teacher, parent or close friend, you will not encounter resistance when making a purchase.