The founder, Qin Sha, is the author of the best-selling books "My Flower Arrangement Diary" and "My Flower Arrangement Story" in China. Perhaps related to the influence of the founder, Jane Floral Art is more prestigious in the industry in Shenzhen. At the beginning of 2018, it took the lead in launching a large-scale salon of "Flower Art Carnival", and invited guests such as Lin Zihan, a well-known florist in China, and Álex Segura, a Nobel Peace Prize royal florist. Its business covers classes, books, flower sales, undertaking corporate activities, etc., selling flowers is one of the modules with a small proportion, and currently only supports online ordering. It's an artistic production that deserves attention.
Jane Floral sells flowers, immortal flowers, flowers, books and other peripheral products online. With the help of the founder, the use of flower type, color, number of flower branches, and color matching is very professional, fashionable and elegant without losing a sense of natural and casual, and the guest satisfaction is very high. Bouquets and flower baskets are available in ready-made styles, divided into 4 colors: pink purple, pink, white green, yellow and white. Medium-sized business flower stands and iron frame flower ornaments belong to private custom styles, and communicate with customer service about the desired color and use occasions, and florists can make ideal results. The gift flower box is more special, decorated with small LED lights around the petals, which is very atmospheric, suitable for giving intimate people on special days. Basically, these styles can be used in a variety of situations, even in high-end venues, and they are not easy to go wrong. The fly in the ointment is that, compared with other stores, Jane Floral does not have many styles, and most of them need to be booked 24 hours in advance, which is not suitable for emergency consumers.
Flowers are delivered by flash delivery personnel, Futian, Nanshan and Luohu three districts free shipping, if the distribution process of flowers is obviously damaged, you can take photos to contact customer service for replacement, after-sales is more guaranteed. The bad experience is that due to the lack of manpower, the WeChat customer service reply is also very slow; The Zhouhua purchase link in the official account is still there, but it has been discontinued. In addition, the eternal flower is made into flower boxes, crystal balls, photo frames, geometric ornaments, jewelry boxes and other forms, with beautiful matching, the appearance is not inferior to big brands such as Fauvism, and the most expensive is also within 1,000 yuan, cost-effective, consumers can buy according to personal preferences.
In addition to daily flower ordering, various brand public relations activities, brand floral salon experience, internal team activities, and bulk customization of brand gifts can all be considered. Compared to the florist like Aike, who is good at playing new tricks in a single arrangement, its team is more suitable for business activities that pursue professionalism and are not prone to mistakes.
Interested consumers can also keep an eye out for their training courses. At present, many flower shops are offline face-to-face teaching, and three hours cost a few hundred yuan, which is suitable for zero-based enthusiasts with sufficient budgets. Jane Flower Art is an online teaching, including video, voice and other forms. After class, Qin Sha commented on the students' works, especially for people with a certain foundation, many students are young florists, and the annual fee is only more than 300 yuan, about one class per month, which is more cost-effective.
