Most people do not have the habit of buying flowers in their daily life, so traditional florists generally do not have many varieties, low freshness, and low popularity. In recent years, a large number of flower e-commerce brands have risen, and flower consumption has a vigorous trend. Fauvism was a pioneer and a standout, and today it has grown from a legendary florist to an art lifestyle brand. Stars such as Zhou Xun, Gao Yuanyuan, and Angelababy all chose Fauvism as their wedding flowers.
Fauvism was the first to enter the market with flowers. Its "Guns N' Roses" were all the rage on the internet, and the shape of the flower looked similar to other roses, but it was easily reminiscent of the famous Guns N' Roses rock band, and the yuppie name alone was appealing enough. In addition to naming, Fauvism's cleverness lies in pricing, often numbers like 820, 760, and 2580, but now it is also on par with brands like Roseonly, pricing with numbers like 520, 1314, and 999, which seems vulgar, and people can't help but interpret that selling flowers is a lucrative industry.
The details of Fauvism's products have always maintained a high level of taste, which can be seen by comparing the high-end brand "Roseonly", which is second only to it in the public impression. Take the most popular rose box nowadays as an example, at first glance, the Fauvist flowers are neatly arranged and low-key, not as eye-catching as Roseonly, but the box tries to cover the green leaves of the flower branches, and the small part exposed is covered by the leaves of plants such as myrtle, and the details become richer, so it is more like a complete work, and Roseonly does not do this. Of course, those single immortal flower boxes are not much different from other high-end brands, and they are expensive, all of which are selling brand value.
Fauvism uses imported flowers, the flower type is full and large, and the cultivated mixed-color petals are often higher and more elegant than the domestic ones, and the effect of making a flower box is very good. The combination of wrought iron trellis flowers and bouquets is professional, you just need to have a sufficient budget and do not need to worry about the effect. In the physical store in Shenzhen, the flowers on display may not be very fresh, in fact, those flowers are for display, and the florist will transfer fresh flowers from the warehouse after placing an order, and the freshness is guaranteed. In contrast, the flowers ordered on the official website are delivered by FedEx from Shanghai to the whole country, rather than major e-commerce companies setting up local branches to deliver them, which is a long distance and time-consuming, which may lead to damage to the petals, so it is best to order them in a physical store.
Fauvism's good taste is directly related to the founder Amber. She learned to paint since childhood, and her famous floral work is called "Monet's Garden", which is made of flowers such as bandai orchid, sage, taro, and double-petaled hydrangea. This flower box was inspired by a garden built by the Jichu Museum of Art in Naoshima, Japan, based on Monet's famous painting "Water Lilies". Since then, this work has become a fauvist story. Some of the designs of the immortal flower boxes on the official website can also see the shadow of "Monet's Garden". Most of the recent immortal flower works are cartoon characters, the whole body is made of immortal flowers, delicate and cute, there are also physical displays at the door of the physical store, and the girls who pass by are stopped for it, and the price of tens of thousands of yuan is prohibitive.
Fauvism's ambitions go far beyond the "flowers" itself, it also sells home textiles, home furnishings, kitchen beauty and personal care, fragrances, jewelry accessories and home wear, etc., covering a wide range of categories, which also makes such a fantastic combination of "silk pajamas and flowers" appear in the list of Fauvist products. The limited floral gift box co-branded with the world's top beauty, jewelry and apparel brands is actually a bundle of flowers and co-branded products. Except for some of the goods from the Fauvist self-customized, most of these items are from European and American handicraft brands, such as Bleu Bleuet's pajamas, Alex Monroe's jewelry, Deshoulieres' tea sets, etc., these brands are very famous abroad, relatively niche in China, not the general public knows and pays attention to, which is the same as the rose box mentioned above, from the general direction to the details, all show the taste and low-key aesthetic style of Fauvism.
It is worth mentioning that the official website of Brutalist has detailed the reasons for recommendation, brand story, maintenance instructions, etc. on each product page, and the copywriting is moving. It can be seen from this that Fauvism not only has comprehensive products, but also does in-depth, and has gone very extreme on the road of e-commerce.
In addition to buying flowers, the artsy brick-and-mortar stores are also worth visiting. Each store has its own town shop beast, the design style is completely different, flowers are just one of the highlights, art ornaments, fragrances, jewelry and so on. If you're lucky, you'll come across a pair of exotic flowers that the clerk has put together to import, and imagine a bouquet of Ecuadorian blue starry sky roses in front of you, a feeling that is very different from browsing through a screen. The Coastal City store also found three interesting local plants in Shenzhen, namely the kiwi-like heartberry, the purple cabbage with small purple flowers, and the modern-looking chestnut tree. The MixC store is obviously much smaller than the stores in Beijing and Shanghai, and it sells a complete range of things, with a semi-open small triangle, leaning against the floor-to-ceiling windows, and girls passing by can't help but look sideways. The in-store service is very professional, and a short communication can quickly obtain customer needs and give high-quality solutions. They may seem a little cold, but you don't have to be pressured to answer your questions in great detail, or you can just walk around on your own without being disturbed.
The official website, official APP, official Tmall store and WeChat official account all support online ordering, and reservations need to be made 2-7 days in advance.
