Xibei is the most successful restaurant chain in Northwest China, with annual sales of more than 3 billion yuan. The South China market is mainly contributed by Shenzhen, which had 15 stores in operation as of early 2018, five times as many as Guangzhou. The South China market cannot compete with the north, and the number of Shenzhen branches is less than 1/2 of Beijing. Logistics factors may contribute to the difference in the strength of the north and south markets, Xibei prefers high-quality Inner Mongolia sheep, Beijing is close to the Ximeng pastoral area, and the distant Pearl River Delta can hardly enjoy Inner Mongolia fresh mutton. The freshest lamb is at the Xiangmihu store in the Shenzhen area, which is the distribution center of the Shenzhen area and has a central kitchen and a longer menu.
Xibei's roast lamb chops are quite Waterloo in Shenzhen, the taste is dry, the mutton fat is not fragrant, and the smell is stronger than that in the northern region, and the performance of the mutton chops in the Xiangmihu store is better than that of other stores, but the quality control is not very stable. Roast lamb sticks can be regarded as a substitute, this dish does not appear in northern stores, compared with finger meat, the taste of bone sticks is more dry, but in the case of meat quality is not fresh enough, less fat can reduce the gas, barbecue flavor is enough to constitute a plus, bone stick taste may not be the best, better in quality control and stability.
The cost performance of the noodles is lower than that of Naadam Mongolian style restaurant, but many customers prefer tomato noodles. Consumers who like the sweet and sour taste of tomatoes can also taste Grandpa Zhang's handmade hollow noodles, whose noodle soup has a fermented tomato aroma, which is more unique. It should be noted that the noodles should not be soaked for a long time, otherwise the taste will be affected. Small portions are Xibeitong's disease, and a bowl of somen noodles is difficult to satisfy your stomach, so you may want to try a multigrain basket when you have a large number of diners, not all branches have this combination.
Roasted whole sheep is the main product of the Xiangmi Lake store, the portion is very large, but the taste is lacking, and it is only sold as a whole sheep, which is not as intimate as Naadam. Another "benefit" of roasting whole sheep is the Mongolian song and dance performance, which does not match the decoration style of northern Shaanxi in the box, which is caused by the marketing positioning of Xibei, and the plan cannot catch up with the change, and the same location eight years ago is actually a folk song performance in northern Shaanxi.
Although the mutton flavor of Xibei Shenzhen stores is disadvantaged, it is stronger than Beijing in terms of service quality, and the beautiful vision of "serving a table of good dishes in 25 minutes" is likely to be realized. When there are a lot of diners, the staff will race against time and will not be able to "serve with a smile". The private room of the Xiangmi Lake store is spacious, the service fee ratio is 10%, and there is an additional fee for karaoke in the box, but the store does not clearly sign it, and many diners regard this as a consumption trap.
