Since 1998, when the first "Grandma's House" restaurant on Macheng Road developed, it has more than 80 stores across the country, and has seven well-known brands: "Grandma's House", "Zhifumen", "Second Movement", "Gold Medal Grandma's House", "Furnace Fish", "Pot Xiaoer" and "Uncle5". Grandma's house is very popular in Hangzhou and the Yangtze River Delta, and it can be described as the first fast fashion brand in the catering industry, creating the "Macheng Road phenomenon" with the highest table turnover rate in Hangzhou's catering. Grandma's house is a famous trademark in Zhejiang Province and a famous trade name in Zhejiang Province; Zhejiang Grandma's Catering Co., Ltd. was also selected as one of the top 100 catering enterprises in China in 2012 and one of the top 50 high-growth chain enterprises in China in 2012.

Grandma's house has achieved a balance in taste, price, service, environment, etc., and consumers' clearest perception of it is "cheap and affordable", compared with the exquisite Jiangsu and Zhejiang dishes at the top of the list, 45 yuan of tea-fragrant chicken, 3 yuan of mapo tofu, the low degree seems to return to the last century. Grandma's dishes are made in the central kitchen, through assembly line production, semi-finished products and materials are distributed to stores across the country, which greatly reduces the cost of procurement, labor and raw materials, which is the characteristic of fast fashion restaurants. In addition, my grandmother's house has a strong control over the turnover rate, and if the popularity is not too high, it will close some areas of the store to accumulate customers waiting in line outside the store, and the hunger marketing strategy is first-class.

Using the central kitchen, it is almost impossible to make high-quality Jiangsu and Zhejiang dishes with fresh ingredients. But Grandma's family is in a variety of varieties, a bucket of tofu, grandma fish head, grandma veal, stone pot fish, braised pork, Song sister-in-law fish soup and other dishes are widely acclaimed, but the serving speed is slow, many hot dishes are cold on the table, and the entrance feels bad. The furnishings in all the stores of my grandmother's house are basically the same, but the service is very average, and the clerk is often not called during peak hours. The table and chairs are spaced between small spacing, and only one person can pass between the tables in the same area, so that the guests can be in a less private environment, and psychologically put pressure on consumers to finish eating and leaving the table as soon as possible, so as to improve the table rate. Such an environment is definitely not suitable for business banquets, and it is okay for two or three people to eat casually. There are also green tea restaurants with a similar model, but the production is too average to be recommended in the list.