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List of product brands > Face makeup > Set your makeup and contour your makeup > Men's touches > Men's Editing Brand Rankings Updated: 2025-02-21

2025 Men's Editing Brand Rankings

[2025 Men's Editing Brand Ranking] Relying on the big data of the whole network, men's editing brands (in no particular order) are selected according to men's editing brand awareness, brand strength, word-of-mouth evaluation and sales popularity: CHANEL, FIVEISM X THREE, TOM FORD, Biotherm, LAB SERIES, IOPE, L'Oréal Paris, MARIE DALGAR Mary Degard, if you are looking for what brand of men's editing is good? This list of men's editing brands is for your reference only.

  • TOP.1 CHANEL

    CHANEL France

    While skincare and makeup don't need to be gendered, CHANEL's men's makeup line, Boy De Chanel, offers a solid alternative for men. The Boy De Chanel men's makeup series includes three basic products: eyebrow pencil, foundation and zero-shine lip balm, all of which focus on matte oil control and natural makeup effect. The Boy De Chanel men's beauty collection continues CHANEL's consistent delicate and elegant brand tonality, with dark matte packaging and white letters on a black background, which is very similar to the style of the brand's Azure men's eau de toilette series, which is low-key and simple without losing the texture. While general liquid foundation can have a whitening effect, the biggest feature of men's liquid foundation is that it is darker in color, which can play a role in skin modification and concealment. At the same time, for most male users who like a refreshing skin feeling, the men's liquid foundation is light and thin, fits the skin, and is very close to their own skin tone. Men's styling...

    1
    Score
    85
    popularity
    5889
  • TOP.2 FIVEISM X THREE

    FIVEISM X THREE Japan

    According to the statistics of Fuji Economy, the market size of Japanese men's cosmetics (facial care) has been growing in the past decade, with a market size of 23.1 billion yen (about 1.4 billion yuan) in 2018, with huge potential. Japanese brands also have a say in the expansion of men's makeup lines, and THREE, a makeup brand under the Pola Group, which focuses on skin care black technology, has launched a men's makeup brand FIVEISM X THREE. COMPARED TO CHANEL'S CAREFULNESS, FIVEISM X THREE'S PRODUCT LINE IS BOLDER AND RICHER, INCLUDING BLUSH, EYESHADOW, NAIL POLISH, AND MORE, IN ADDITION TO THE USUAL FOUNDATIONS, EYEBROW PENCILS, LIP BALMS, AND CONCEALERS. FIVEISM X THREE understands the pursuit of easy and fast use and natural finish, and officially says that the design of each makeup item is inspired by men's daily care. For example, the razor or toothbrush that you use every day are designed in the shape of a stick, and they can be used in makeup products to make it easier for male users to use without feeling weird or too feminine. As the main base makeup product of FIVEISM X THREE, it shows the face of vermicelli.

    2
    Score
    84
    popularity
    11684
  • TOP.3 TOM FORD

    TOM FORD United States

    Don't think that Tom Ford is a suit in addition to lipstick, in the field of beauty care, Tom Ford is definitely an existence that men love. Tom Ford's men's products are designed with the user's needs in mind from a man's point of view, shaping men's daily care and beauty products into a sophisticated, masculine and textured product that is suitable for men who are well-maintained or who pursue a high quality of life. Tom Ford's first product to break into the men's makeup industry was the concealer pen, which completely broke the shackles of skin concealer, and recommended that men should always pay attention to their faces. The entire men's beauty care series is packaged in dark colors with bronzing fonts, the style is simple and luxurious, and it does not look abrupt when used for touch-up makeup. The lipstick-style design of the concealer is easy to use, so you can apply it after your daily care routine and spread it with your fingers, it can easily cover up red marks, dark circles under the eyes or damage caused by shaving, etc., and it is better to clean with a makeup remover before cleansing. You don't need to apply a full base makeup to use this product, just apply it to the areas that need to be covered and you're ready to go. Unlike the general shelter for ladies...

    3
    Score
    83
    popularity
    11957
  • TOP.4 Biotherm

    Biotherm France

    In the field of men's beauty, Biotherm has pioneered a range of men's skincare products with a level of professionalism and sophistication that is hard to match in the industry. In order to deal with men's oily skin problems and large pores, Biotherm products are mainly focused on deep cleansing, refreshing and oil control. Even the men's rejuvenating cream, which is a beauty retouching product, is cool and dry on the skin, and it is not burdensome to use even in the hot summer. The official name of the men's rejuvenation cream is men's brightening and repairing base cream, which focuses on concealing and evenly brightening the complexion. For men who are tired of layering multiple layers of base makeup on their faces, this Shen Qi Cream is an all-in-one product, which puts concealer, touch-up, retouching, and sunscreen in one bottle, which can be used after daily skin care, and is a must-have for going out quickly, and can be cleaned with facial cleanser after returning home, without using special makeup remover. The texture of this product is lubricated and easy to push away, such as the texture of emulsion, you can quickly and evenly cover the face directly with your hands, the skin feels refreshing and non-greasy, and the effect on the face is natural, which can cover small acne marks, acne scars, redness and other skin problems.

    4
    Score
    80
    popularity
    10538
  • TOP.5 LAB SERIES

    LAB SERIES United States

    As the first skincare brand exclusively for men, Langshi has launched a series of men's beauty products with a clear product line backed by Estee Lauder. Langshi's men's products are targeted and accurate, without complex efficacy endorsements, and simply meet the needs of men's cleaning, moisturizing, oil control, etc., whether it is a well-maintained or a new beauty care man, Langshi can provide suitable choices. Langshi Men's Multi-Purpose Moisturizing Cream is the first men's BB cream to be launched. In order to cater to the characteristics of men's beauty care for convenience, this BB cream focuses on sunscreen, concealer, oil control, tinting, and skin brightening. The extruded texture is a very light white cream that is easy to apply and has an oil-controlling effect, absorbing excess shine from the face, leaving the face feeling fresh and translucent, and visibly cool after being applied to the face. Men's demand for fragrance is not as rich as that of women, and the fresh fragrance of the product meets the preferences of most men. In terms of coverage, it lacks the coverage of dark acne scars, but it can improve uneven skin tone, brighten and dull, and medium...

    5
    Score
    79
    popularity
    18472
  • TOP.6 IOPE Anobi

    IOPE Anobi Korea

    IOPE launched the world's first cushion foundation, which set off a wave of cushion in the beauty industry, and cushion products have also become a gift for many users to apply makeup quickly. For male users, IOPE has launched the Men's Water Cushion Multi-Effect Cushion Gel, which has a fresher skin feel and a more natural makeup effect, which can meet the needs of male users for skin retouching, sun protection and isolation at one time, suitable for men who want to create a good complexion and don't want to bother. Compared with the first generation of air cushions, the men's water cushion multi-effect air cushion powder gel has changed a lot in terms of finish presentation and packaging design, the new appearance design is a round metal with a dark blue shell, and it is also a dark blue container after opening, and the all-black belt-type professional air cushion puff is low-key and simple. Because it is a men's contouring product, this powder cream does not have any added fragrance and does not have a strong fragrance. At the same time, a smooth and dewy texture of the primer is added to reveal the lightness of the water and create a lightweight, natural retouching effect. Unlike women's cushion BB cream, which can be whitening and over-moisturizing, IOPE men's cushion feels more refreshing and does not increase significant brightness after being applied to the face,...

    6
    Score
    76
    popularity
    5666
  • TOP.7 L’Oréal Paris 巴黎欧莱雅

    L’Oréal Paris 巴黎欧莱雅 France

    L'Oréal, Nivea and Biotherm are the brands of choice among men, and L'Oréal has been deeply involved in the field of men's beauty care for many years, and has an extraordinary position in the hearts of men. L'Oréal's positioning is to be versatile, affordable, simple and convenient, and for men who are new to beauty care, if they are not familiar with the brand or have a limited budget, L'Oréal can provide reliable quality and cost-effective products. Men's Instant Activating Body Lotion, also known as Black Tube BB Cream, is the first men's beauty and tinting product launched by L'Oréal, the overall packaging is mainly black, the bottle mouth is very small, you only need to squeeze the bottle when using, it is very easy to use, and this product can be cleaned with facial cleanser. The texture is a light blue transparent gel that is rare in touch-up products, with dots of tiny particles inside, which turn into a flesh-colored lotion like gouache when pushed on. It is very moisturizing when it first applies to the face, and it feels fresh and comfortable when it is spread. It is recommended to apply a small amount of gel multiple times, first spreading a small amount of gel in your hands before applying it to your face, and then quickly and delicately smoothing the entire face for a more natural result,...

    7
    Score
    74
    popularity
    6372
  • TOP.8 MARIE DALGAR 玛丽黛佳

    MARIE DALGAR 玛丽黛佳 Shanghai

    With endless marketing methods and relatively affordable prices, Marie Degaret has gradually carved a place among many beauty brands. Regarding men's retouching products, Marie Decca has only launched a men's rejuvenating cream, which is a multi-purpose bottle that can moisturize and be used as a retouching product to even out the complexion, which is also more suitable for users who are new to beauty care. Mariedgar Men's Rejuvenating Cream is also very easy to use, just wipe it with your hands after normal cleansing and wash it off with cleanser when removing makeup. In terms of texture, it is light blue emulsion-like, light and non-sticky, and has good ductility, but this product has a mediocre skin adhesion, and you need to put care to apply it evenly. In terms of concealment, it can basically cover redness, acne scars, pigmentation, beard marks, etc., and also has an even and brightening effect on the skin tone, making the whole face look more clean and refreshing, and at the same time, the makeup effect is natural and does not look powdery. The rejuvenating cream is also packaged in black and white, with a silver base and lid for a textured feel, and the vacuum squeeze packaging is suitable for men who are looking for convenience. In addition to this, Marie Degaret launched the Komaru...

    8
    Score
    71
    popularity
    14229
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List of related product brands

A list of the most popular men's editing brands

  • 1 18472 LAB SERIES

    LAB SERIES

    As the first skincare brand exclusively for men, Langshi has launched a series of men's beauty products with a clear product line backed by Estee Lauder. Langshi's men's products are targeted and precise, without complex efficacy endorsement, and simply meet men's cleansing, moisturizing and controlling

  • 2 14229 MARIE DALGAR 玛丽黛佳

    MARIE DALGAR 玛丽黛佳

    With endless marketing methods and relatively affordable prices, Marie Degaret has gradually carved a place among many beauty brands. When it comes to men's tinting products, Marie Decca has launched only one men's rejuvenating cream, which focuses on a multi-purpose bottle that can moisturize

  • 3 11957 TOM FORD

    TOM FORD

    Don't think that Tom Ford is a suit in addition to lipstick, in the field of beauty care, Tom Ford is definitely an existence that men love. Each men's product launched by Tom Ford takes into account the needs of the user from a man's point of view, combining men's daily care and beauty products

  • 4 11684 FIVEISM X THREE

    FIVEISM X THREE

    According to the statistics of Fuji Economy, the market size of Japanese men's cosmetics (facial care) has been growing in the past decade, with a market size of 23.1 billion yen (about 1.4 billion yuan) in 2018, with huge potential. The expansion of the Japanese brand in the men's makeup line

  • 5 10538 Biotherm

    Biotherm

    In the field of men's beauty, Biotherm has pioneered a range of men's skincare products with a level of professionalism and sophistication that is hard to match in the industry. In order to deal with men's oily skin and large pores, Biotherm products are deeply cleansed and cleared

  • 6 6372 L’Oréal Paris 巴黎欧莱雅

    L’Oréal Paris 巴黎欧莱雅

    L'Oréal, Nivea and Biotherm are the brands of choice among men, and L'Oréal has been deeply involved in the field of men's beauty care for many years, and has an extraordinary position in the hearts of men. Choice, affordability, simplicity and convenience are L'Oréal's consistent positioning, for beginners

  • 7 5889 CHANEL

    CHANEL

    While skincare and makeup don't need to be gendered, CHANEL's men's makeup line, Boy De Chanel, offers a solid alternative for men. The Boy De Chanel men's makeup collection includes three basic products: eyebrow pencil, foundation and shine-free lip balm

  • 8 5666 IOPE Anobi

    IOPE Anobi

    IOPE launched the world's first cushion foundation, which set off a wave of cushion in the beauty industry, and cushion products have also become a gift for many users to apply makeup quickly. For male users, IOPE has launched the Men's Hydration Multi-Action Cushion Powder Gel, which feels fresher and has a better makeup effect

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