According to the statistics of Fuji Economy, the market size of Japanese men's cosmetics (facial care) has been growing in the past decade, with a market size of 23.1 billion yen (about 1.4 billion yuan) in 2018, with huge potential. Japanese brands also have a say in the expansion of men's makeup lines, and THREE, a makeup brand under the POLA Group, which focuses on skin care black technology, has launched a men's makeup brand - FIVEISM X THREE. COMPARED TO CHANEL'S CAREFULNESS, FIVEISM X THREE'S PRODUCT LINE IS BOLDER AND RICHER, INCLUDING BLUSH, EYESHADOW, NAIL POLISH, AND MORE, IN ADDITION TO THE USUAL FOUNDATIONS, EYEBROW PENCILS, LIP BALMS, AND CONCEALERS.
FIVEISM X THREE understands the pursuit of easy and fast use and natural finish, and officially says that the design of each makeup item is inspired by men's daily care. For example, the razor or toothbrush that you use every day are designed in the shape of a stick, and they can be used in makeup products to make it easier for male users to use without feeling weird or too feminine. As the main base product of FIVEISM X THREE, it is not only easy to use, but also light and comfortable, which is definitely a must-have for men's base makeup. The wand comes in 15 shades, so it's easy to find the perfect base for your skin tone.
The way to use the foundation stick is very simple, it melts in one swipe, and gently pushes into makeup, the texture is refreshing and non-greasy, if you want to make the makeup effect more comfortable, it is recommended to use a beauty egg. Compared to men's touch-ups on the market, this foundation stick provides superior coverage and easily conceals blemishes, acne scars, beard marks, dark circles and more. Especially when the skin condition is not good, apply a thin layer of base makeup, and the whole person's complexion and skin condition will be improved. If you don't want to apply it all over your face, you can also just color the key blemishes, and it fits the skin tone so you don't have to worry about noticeable color differences. Again, removing this foundation stick requires the use of a makeup remover.
FIVEISM X THREE'S MEN'S BEAUTY PRODUCTS FOLLOW THE COLD INDUSTRIAL STYLE OF THREE, WITH WHITE AS THE MAIN COLOR AND MATTE TEXTURE. The overall design of the foundation stick is delicate and masculine, and it does not look obtrusive even if you go out. However, at present, it is difficult to buy in China, so it is recommended to shop overseas.
