L'Oréal, Nivea and Biotherm are the brands of choice among men, and L'Oréal has been deeply involved in the field of men's beauty care for many years, and has an extraordinary position in the hearts of men. L'Oréal's positioning is to be versatile, affordable, simple and convenient, and for men who are new to beauty care, if they are not familiar with the brand or have a limited budget, L'Oréal can provide reliable quality and cost-effective products.

Men's Instant Activating Body Lotion, also known as Black Tube BB Cream, is the first men's beauty and tinting product launched by L'Oréal, the overall packaging is mainly black, the bottle mouth is very small, you only need to squeeze the bottle when using, it is very easy to use, and this product can be cleaned with facial cleanser. The texture is a light blue transparent gel that is rare in touch-up products, with dots of tiny particles inside, which turn into a flesh-colored lotion like gouache when pushed on. It is very moisturizing when it first applies to the face, and it feels fresh and comfortable when it is spread. It is recommended to apply a small amount of gel in the hands before applying it to the face, and then quickly and delicately smooth the entire face for a more natural, conforming skin tone.

Due to the relatively thin nature of the gel, it is very moisturizing when it is first applied to the face, and it feels refreshing and comfortable when spreading. The coverage is also not strong enough to correct fine markings and even and brighten the complexion. However, compared to the touch-up products of Biotherm and Langshi, this BB cream has a slightly yellowish tone, which is more suitable for men with sun-skinned skin. The official price of men's rapid activation skin lotion is 99 yuan/50ml.