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List of product brands > Food & Liquor > Nutraceuticals > Multivitamins > Multivitamin Brand Rankings Updated: 2025-02-21

2025 Multivitamin Brand Rankings

【2025 Multivitamin Brand Ranking】Relying on the big data of the whole network, multivitamin brands selected according to multivitamin brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): Centrum, Nature's Bounty, Nature Made, Swisse, Bayer, GNC, BY-HEALTH, Jinshierkang, BLACKMORES, 21 Gold Vita, if you are looking for a multivitamin, what brand is good? This list of multivitamin brands is for your reference only.

  • TOP.1 Centrum is good

    Centrum is good United States

    Owned by pharmaceutical giant Wyeth Pharmaceutical, Shancun has been in the Chinese market for a long time, establishing a production plant in Suzhou, China in 1991 and gaining brand awareness. In 2009, Shancun was acquired by another pharmaceutical giant, Pfizer, and statistics from German statista showed that Shancun has become the highest-selling vitamin brand in the United States, and firmly occupies more than 30% of the multivitamin market in China. Shancun has been in the Chinese market for many years, and its products can be divided into two types: OTC drugs and health foods, and there are subdivided products for the vitamin intake needs of different groups. Compared with other imported dietary supplement brands, Shancun has completed localization in China, with stable sales channels, mature reputation, and products that comply with the management regulations of the China Food and Drug Administration, which are safe and reliable. In the early days, Shancun multivitamins dominated the Chinese market with OTC drugs, which can be purchased with medical insurance cards, and are divided into three parts of the world with domestic brands 21 Gold Vita and Shierkang. The vitamin content of Shancun medicine is higher than that of health care, such as 4000IU of vitamin A, 1000IU of carotene (precursor of vitamin A), 400IU of vitamin D and other vitamins and minerals in each multivitamin tablet.

    1
    Score
    86
    popularity
    16577
  • TOP.2 Nature's Bounty

    Nature's Bounty United States

    Founded in 1971, Nature's Bounty Co. (NBTY) is the main brand of Natures Bounty Co. (NBTY), a well-known dietary supplement group in the United States, and also supplies the American supermarket chains CVS and Target. NBTY was listed on the NASDAQ in 1992 and had global sales of more than $3 billion as of 2015. In 2016, NBTY established a joint venture with Tomson By-Health to be responsible for sales in the Chinese market, and the retail sales reached 896 million in 2015, and the Chinese business has become the most important source of profit for NBTY. Unlike Shancun, Nature's Treasure vitamin products are all imported from the United States, but are not registered in China as medicines or health foods. Nature's Treasure Multivitamin is characterized by a very high content and should be classified as a medicinal vitamin based on this. According to the user group, Nature's Treasure multivitamin can be divided into four types: men's type, women's type, pregnant woman's type, and middle-aged and elderly type, which can comprehensively supplement vitamins. COMPARED TO OTC TABLETS, NATURE'S TREASURE ULTRA MAN NOT ONLY HAS THE SAME AMOUNT OF VITAMIN A, BUT ALSO CONTAINS 2000 IU OF VITAMIN D PER CAPSULE, ESPECIALLY B VITAMINS, WHICH CAN REACH DOZENS OF TIMES THE RECOMMENDED DAILY INTAKE. B Tribes Survive...

    2
    Score
    85
    popularity
    16155
  • TOP.3 Nature Made 天唯美

    Nature Made 天唯美 United States

    Founded in 1971, Tianweimei is a well-known vitamin and dietary supplement brand under Pharmavite in the United States, and has now been acquired by Otsuka Pharmaceutical of Japan. Tianweimei is the first vitamin brand in the United States to be recognized by the American Women's Medical Association AMWA, and has been a dietary supplement nutrition brand recommended by American pharmacists for ten consecutive years. Tianweimei has passed the United States Pharmacopeia test and certification, and is commonly found in Costco, CVS and other supermarket chains and pharmacies. Tianweimei multivitamin products are rich in types, and there are corresponding products according to the user group, but it is more inclined to women, and the main multivitamins for pregnant women and postpartum people are recommended. Prenatal Multivitamin Prenatal Multivitamin and Postnatal Multivitamin DHA are designed for pregnant women to supplement DHA with vitamins and minerals. DHA is beneficial to the brain development of infants and young children, and the amount of DHA in breast milk depends on the DHA intake of the nursing mother, and it is recommended that pregnant women consume no less than 200mg of DHA per day. There is little difference in the content of fish oil between the two vitamins during pregnancy, the main difference is that the content of vitamins A and D during pregnancy and childbirth is reduced by half, and the content of vitamins is maintained.

    3
    Score
    83
    popularity
    11385
  • TOP.4 Swisse

    Swisse Australia

    Swisse is one of Australia's largest multivitamins and dietary supplement brands, focusing on vitamins, herbs and mineral supplements, with a market share of 18.6% in Australia. In 2016, Biostime acquired Swisse entirely, but Swisse remained an independent operating model and its products were produced in Australia. The expansion of Swisse's influence in China originated from the overseas shopping boom, and in 2015, it has become the No. 1 brand in the domestic health care product e-commerce channel in terms of sales, with sales exceeding 500 million yuan in 2017. Swisse multivitamin products are divided into two dimensions: age and gender, and the classification is more detailed. Compared with brands such as Shancun and Nature's Treasure in the United States, Swisse vitamins are not high in overall content and are more inclined to health vitamins, but Swisse has a high content of adult-type B vitamins, such as Swisse WOMENS ULTIVITE (women's multivitamin) contains vitamin B1 50mg, B2 50mg, B6 41.1mg per capsule. On the nutrition label of many imported multivitamins, we will find that the content of some vitamins has far exceeded the recommended amount (RNI value), such as Swisse MEGA B, Nature's Treasure Vitamin contains ultra-high doses of B group vitamins...

    4
    Score
    81
    popularity
    9660
  • TOP.5 Bayer

    Bayer Germany

    Bayer HealthCare is a subsidiary of the Bayer Group, headquartered in Leverkusen, Germany, and is a world leader in the field of healthcare and healthcare. Elevit and One A Day are Bayer's multivitamin products, but they are positioned differently. First launched in Switzerland in 1984, Elevit is a vitamin product specially launched for pregnant women, and is sold in more than 70 countries around the world. The Chinese version has two types: pregnancy preparation and lactation, the pregnancy preparation is an OTC class B drug, and the lactation model is a health food. The Chinese version of Elevit has a high vitamin A content of 5,000 IU per capsule, and pregnant women do not need to take additional vitamin A, but it is safe to consume less than 10,000 IU per day. The Australian version of Elevit, which is easier to buy on e-commerce, does not contain vitamin A, with an iodine content of 220g, and the German and New Zealand versions contain 770g of vitamin A (2566IU), iodine is 150g, and the pregnant version also contains 200mg of DHA. Iodine is also needed during pregnancy.

    5
    Score
    80
    popularity
    13348
  • TOP.6 GNC Ken Anki

    GNC Ken Anki United States

    Founded in 1935, GNC is a long-established health and nutritional food chain in the United States, and has been rated as the No. 1 vitamin and nutritional food franchise brand in the United States for four consecutive years. As an industry standard reference company, GNC quality control system has been selected by the US FDA as a template for the production of dietary supplement products. GNC is still a health supplement giant, but its sales have stagnated for several years due to its traditional sales model. Multivitamin is GNC's flagship product, with rich product types, complete classifications, and high cost performance, and the daily supplement costs about 1 yuan. For example, Jian'anxi MEGA MEN Men's Nutrition Tablets contain vitamin A 5000IU, vitamin C 300mg, vitamin D 1600IU per two capsules, etc., and the rest of the vitamins and minerals also exceed the recommended value, but do not exceed the maximum intake. GNC recommends taking two capsules a day, but most people take one capsule is enough to supplement their vitamins and can be taken according to their actual situation. Some people may have gastrointestinal discomfort after taking multivitamin tablets, which may be caused by the calcium carbonate in vitamin tablets.

    6
    Score
    80
    popularity
    20464
  • TOP.7 BY-HEALTH 汤臣倍健

    BY-HEALTH 汤臣倍健 Guangdong

    Founded in 1995, By-Health is one of the first local companies to introduce the concept of dietary supplements to Chinese mainland. Different from direct selling giants such as Infinitus and Amway, By-Health pays more attention to traditional distribution channels and the development of online e-commerce, and its sales channels and product lines are moving closer to the younger population. Soon after Tomson Bio-Health opened up the e-commerce channel, it became the No. 1 dietary supplement brand in sales on the Alibaba platform in 2018, surpassing Swisse, which was originally ranked No. 1. Similar to most vitamin brands, Tomson Bio-Health's multivitamins are classified according to the age and gender of users, and are divided into children's type, elderly type, men's type, women's type, etc. All products of By-Health are health foods, the vitamin content is lower than that of Shancun Pharmaceutical Vitamins, and all components are below the recommended value RNI, which is suitable for daily supplementation, but the daily supplement cost is twice as high as that of the medicinal type. Children's multivitamins are made with added sugar and fruit juice powder to make chewable tablets to avoid swallowing difficulties in children. Most of the raw materials of Tomson By-Health products come from global high-quality raw material suppliers, such as vitamin raw material production giants BASF and DSM, and other vitamin manufacturers.

    7
    Score
    78
    popularity
    7401
  • TOP.8 Kim Shierkang

    Kim Shierkang Shanghai

    Jin Shierkang is the vitamin brand of Sino-American Squibb Pharmaceutical Co., Ltd., which occupies a major position in Squibb OTC business, with high market share and stable sales, and was once known as the three major brands of vitamins in China together with Shancun and 21 Gold Vita. Sino-US Squibb is a joint venture between the well-known pharmaceutical company BMS and the Chinese side, with strong production strength, in addition to vitamin products, prescription oncology drugs, etc. Jin Shierkang series vitamins belong to OTC class B drugs, and the product classification is not as detailed as that of Shancun and other brands, and there are only two types of Jinshierkang adult and small Shierkang children. As a pharmaceutical vitamin, there is little difference between the content of Jinshierkang and Shancun OTC multi-dimensional element tablets, and its vitamin A content is higher than that of Shancun, reaching 5000IU/capsule, and the vitamin content of each capsule has reached the recommended daily value or above. Xiao Shierkang is a chewable tablet type, with added food flavors and sweeteners, which is beneficial for children. Compared with Jin Shierkang, Xiao Shierkang has the same amount of vitamin A, no minerals, only vitamins, because children are relatively sensitive to vitamin A, it is not recommended for children with normal nutrition, and parents give children ...

    8
    Score
    75
    popularity
    20033
  • TOP.9 BLACKMORES 澳佳宝

    BLACKMORES 澳佳宝 Australia

    Founded in 1930, Blackmores is an Australian health supplement brand with the same name as Swisse, and has been rated as the most reputable vitamin and nutritional supplement brand in the Australian Reader's Digest survey for 7 consecutive years. Blackmores vitamin products are mainly single vitamins, and the multivitamin product is only one PREGNANCY Golden Nutrients, which is specially designed for pregnant women. Blackmores Maternity Gold Nutrients are similar to mainstream maternity vitamins, with folic acid and DHA. The difference is that all vitamin A is replaced by -carotene, which will be converted into vitamin A when the body needs it, which is equivalent to adding a layer of buffer, which is beneficial for pregnant women. The iron form of the gold nutrient is iron glycinate. Ferric glycinate is an amino acid chelated iron, and the raw material price is higher than that of common ferrous sulfate, but the absorption is better than that of ferrous form. Compared with Elevit, the iodine content in A-O Jia Bao is relatively low, and if you take o Jia Bao , you should continue to consume iodized salt or seafood. As a special vitamin for pregnant women during pregnancy and childbirth, Aojiabao Pregnant Women's Gold Vegetarian...

    9
    Score
    72
    popularity
    20223
  • TOP.10 21 Gold Vita

    21 Gold Vita chekiang

    21 Golden Vitamin is a brand of Hangzhou Minsheng Pharmaceutical Co., Ltd., founded in 1926, is one of the four earliest western pharmaceutical factories in China, witnessed the entire history of western medicine and pharmaceuticals in China, and was rated as a time-honored enterprise in China by the Ministry of Commerce in 2006. 21 Gold Vitamin is a well-known domestic multivitamin brand, which has been registered as a Class B OTC drug, but the product formula is single and there is no corresponding target for the population. In terms of vitamin content, 21 Gold Vita is a small granule, with a small single capsule, and the dosage is 2 capsules per day for children over 12 years old, and the dose for children must be halved. Vitamins are mostly bitter, so most coated vitamin tablets are not suitable for eating in half, and the advantage of small granules is that it is convenient to reduce the dose. The content of vitamin A and D in two capsules of 21 gold vita is the same as that of one pill of Jin Shierkang, but the content of B vitamins, vitamin C and minerals is not as good as that of Jin Shierkang, and the supplementation efficiency is relatively low. Vitamins are not expensive, in terms of ingredients alone, there is no difference between expensive vitamin tablets and cheap vitamins, if both can meet the needs of use, buy cheap ones. On the other hand, due to the city...

    10
    Score
    72
    popularity
    20979
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A list of the top multivitamin brands

  • 1 20979 21 Gold Vita

    21 Gold Vita

    21 Golden Vitamin is a brand of Hangzhou Minsheng Pharmaceutical Co., Ltd., founded in 1926, is one of the four earliest western pharmaceutical factories in China, witnessed the entire history of western medicine and pharmaceuticals in China, and was rated as a time-honored enterprise in China by the Ministry of Commerce in 2006. 21 Gold Vita

  • 2 20464 GNC Ken Anki

    GNC Ken Anki

    Founded in 1935, GNC is a long-established health and nutritional food chain in the United States, and has been rated as the No. 1 vitamin and nutritional food franchise brand in the United States for four consecutive years. As an industry standard reference company, GNC quality control system has been selected by the US FDA as a dietary supplement

  • 3 20223 BLACKMORES 澳佳宝

    BLACKMORES 澳佳宝

    Founded in 1930, Blackmores is an Australian health supplement brand with the same name as Swisse, and has been rated as the most reputable vitamin and nutritional supplement brand in the Australian Reader's Digest survey for 7 consecutive years. Blackmores vitamin products are based on a single vitamin, complex

  • 4 20033 Kim Shierkang

    Kim Shierkang

    Jin Shierkang is the vitamin brand of Sino-American Squibb Pharmaceutical Co., Ltd., which occupies a major position in Squibb OTC business, with high market share and stable sales, and was once known as the three major brands of vitamins in China together with Shancun and 21 Gold Vita. Sino-American Squibb is a well-known pharmaceutical company

  • 5 16577 Centrum is good

    Centrum is good

    Owned by pharmaceutical giant Wyeth Pharmaceutical, Shancun has been in the Chinese market for a long time, establishing a production plant in Suzhou, China in 1991 and gaining brand awareness. In 2009, Shancun was acquired by another pharmaceutical giant, Pfizer, and German statista statistics show that Shancun has the largest sales in the United States

  • 6 16155 Nature's Bounty

    Nature's Bounty

    Founded in 1971, Nature's Bounty Co. (NBTY) is the main brand of Natures Bounty Co. (NBTY), a well-known dietary supplement group in the United States, and also supplies the American supermarket chains CVS and Target. NBTY was listed on the NASDAQ in 1992 and has surpassed global sales as of 2015

  • 7 13348 Bayer

    Bayer

    Bayer HealthCare is a subsidiary of the Bayer Group, headquartered in Leverkusen, Germany, and is a world leader in the field of healthcare and healthcare. Elevit and One A Day are Bayer's multivitamin products, but they are positioned differently. Elevit is specifically for:

  • 8 11385 Nature Made 天唯美

    Nature Made 天唯美

    Founded in 1971, Tianweimei is a well-known vitamin and dietary supplement brand under Pharmavite in the United States, and has now been acquired by Otsuka Pharmaceutical of Japan. Tianweimei is the first vitamin brand in the United States to be recognized by the American Women's Medical Association AMWA, and has been an American drug for ten consecutive years

  • 9 9660 Swisse

    Swisse

    Swisse is one of Australia's largest multivitamins and dietary supplement brands, focusing on vitamins, herbs and mineral supplements, with a market share of 18.6% in Australia. In 2016, Biostime acquired Swisse entirely, but Swisse still maintains an independent operating model

  • 10 7401 BY-HEALTH 汤臣倍健

    BY-HEALTH 汤臣倍健

    Founded in 1995, By-Health is one of the first local companies to introduce the concept of dietary supplements to Chinese mainland. Different from direct selling giants such as Infinitus and Amway, By-Health pays more attention to traditional distribution channels and the development of online e-commerce, with sales channels and product lines in place

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