Swisse is one of Australia's largest multivitamins and dietary supplement brands, focusing on vitamins, herbs and mineral supplements, with a market share of 18.6% in Australia. In 2016, Biostime acquired Swisse entirely, but Swisse remained an independent operating model and its products were produced in Australia. The expansion of Swisse's influence in China originated from the overseas shopping boom, and in 2015, it has become the No. 1 brand in the domestic health care product e-commerce channel in terms of sales, with sales exceeding 500 million yuan in 2017.
 
Swisse multivitamin products are divided into two dimensions: age and gender, and the classification is more detailed. Compared with brands such as Shancun and Nature's Treasure, Swisse vitamins are not high in overall content and are more inclined to health care vitamins, but Swisse is high in adult-type B vitamins, such as Swisse WOMEN'S ULTIVITE (women's multivitamin) contains vitamin B1 50mg, B2 50mg, B6 41.1mg per capsule.
 
On the nutrition labels of many imported multivitamins, we will find that some vitamins have far exceeded the recommended amount (RNI value), such as Swisse MEGA B and Nature's Treasure Vitamins contain ultra-high doses of B vitamins, which is actually caused by differences in attitudes towards vitamins in different countries. Countries such as the United States are paying more attention to the problem of vitamin deficiencies, such as the United States urban residents often eat refined foods, manufacturers will add vitamin B to flour, and almost all milk in Canada is added with vitamin D, these foods are called "fortified foods", and their vitamin content is even higher than some Chinese supplements.
 
Another selling point of the Swisse multivitamin is the "Herbal Vitamin Mineral". All of its vitamins are blended with plant extracts such as fennel fruit, celery seed, chamomile, grape seed, raspberry, tomato and more, with Swisse's product having a market share of 18.6% in Australia. In terms of actual results, the small amount of these ingredients and the lack of scientific evidence of additional benefits to the human body make Swisse vitamin products more expensive than ordinary brands.