Founded in 1995, By-Health is one of the first local companies to introduce the concept of dietary supplements to Chinese mainland. Different from direct selling giants such as Infinitus and Amway, By-Health pays more attention to traditional distribution channels and the development of online e-commerce, and its sales channels and product lines are moving closer to the younger population. Soon after Tomson Bio-Health opened up the e-commerce channel, it became the No. 1 dietary supplement brand in sales on the Alibaba platform in 2018, surpassing Swisse, which was originally ranked No. 1.
Similar to most vitamin brands, Tomson Bio-Health's multivitamins are classified according to the age and gender of users, and are divided into children's type, elderly type, men's type, women's type, etc. All products of By-Health are health foods, the vitamin content is lower than that of Shancun Pharmaceutical Vitamins, and all components are below the recommended value RNI, which is suitable for daily supplementation, but the daily supplement cost is twice as high as that of the medicinal type. Children's multivitamins are made with added sugar and fruit juice powder to make chewable tablets to avoid swallowing difficulties in children.
Most of the raw materials of Tomson Beijian products come from global high-quality raw material suppliers, such as BASF and DSM, which are the giants of vitamin raw material production, and most of the raw materials of other vitamin brands also come from here. Many people may think that the quality of foreign vitamin health products is higher, but in fact, the production of vitamin raw materials is very intensive, and most of the manufacturers' vitamins are from a few vitamin raw material manufacturers, and the difference is not big in nature.
The main difference between foreign brand vitamins and Chinese local vitamins comes from different review mechanisms, such as the safety and effectiveness evaluation of American vitamins is mainly determined by manufacturers, although the FDA does not certify the formula, but stipulates that manufacturers cannot carry out excessive publicity, and often conduct random inspections. Health multivitamins like By-Health must be approved by the Food and Drug Administration before they can be marketed, but Chinese authorities have rarely actually enforced the law against the false claims of health products, leading to merchants wantonly exaggerating the efficacy of the products, suggesting that vitamin and mineral supplements should only be treated as ordinary products, without deifying their functions.
For multivitamins, foreign imported products have higher content, sufficient materials and low prices, but in actual application, Tomson Beijian can also meet the demand, and high-dose vitamins are not an advantage for Chinese users. Multivitamins with registered health food targets are not as cost-effective as foreign brands due to their high cost on advertising and channels. For example, the daily supplement price of Yinshancun is about 2.25 yuan, and the same type of vitamins for the elderly is about 2.16 yuan, which are higher than those of pharmaceuticals and imported multivitamins.