List of product brands > Face makeup > Base makeup > Liquid foundation > Ranking of liquid foundation brands Updated: 2025-02-21

2025 liquid foundation brand rankings

[2025 Foundation Brand Ranking] Relying on the big data of the whole network, the foundation brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of the liquid foundation (in no particular order): GIORGIO ARMANI, Estee Lauder, Clé de Peau Beauté, Yves Saint Laurent, BY TERRY, MAKE UP FOR EVER M.E. FY, BOBBI BROWN, M.A. C Mirk, Dior, NARS, SUQQU, ADDICTION, Shu Uemura, LANCOME, Charlotte Tilbury, Shiseido, Too Faced, COVERMARK, pie, L'Oréal Paris, Physicians Formula, MAYBELLINE, Maybelline, BOURJOIS, Catrice, if you're looking for a liquid foundation, what brand is good? This list of liquid foundation brands is for your reference only.

TOP.1

GIORGIO ARMANI 乔治·阿玛尼 Italy

Armani has a reputation as a master of base makeup, with the largest number of base makeup products in the industry. Armani's base makeup focuses on accentuating the skin's texture and giving it a natural glow, leaving the focus on makeup for both the haute couture runway and everyday makeup. AMONG THEM, THE TWO FOUNDATIONS FROM THE DESIGNER MASTER SERIES ARE THE MOST FAMOUS. Both Master Foundations are moisturizing and suitable for dry, mild skin that focuses on improving the texture of the skin and providing a foundation for subsequent makeup, while using alone can significantly improve the overall appearance. THE DESIGNER LIFT STYLING FIRMING FOUNDATION HAS A SLIGHTLY THICKER, MORE HIGH-COVERAGE TEXTURE THAT USES SILICONE PARTICLES TO FILL IN FINE LINES AND PORES, GIVING THE SKIN A LIFTED AND FIRMER APPEARANCE. You can use a traditional tongue brush to apply makeup, which is not only smooth and less prone to brush marks, but also makes the base makeup more even and thin, and avoids the creases caused by too much powder. DESIGNER CREAM, ON THE OTHER HAND, IS A THICKER, CREAMIER FORM WITH A HIGHER PROPORTION OF MOISTURIZING INGREDIENTS SUCH AS GLYCERIN, RESULTING IN A SOFTER TEXTURE THAT'S LESS CONCEALER, BUT ALSO LIGHTER, AND VISIBLY BRIGHTENED. Fingers in circles...

1

Score

95

popularity

14288
TOP.2

Estee Lauder 雅诗兰黛 United States

The Estee Lauder Companies is one of the world's largest skincare and cosmetics companies, with many brands, but the eponymous brand Estee Lauder's makeup line has always been a little tepid, and the base makeup line is an exception. Among them, Double Wear, which was launched in 1997, is one of the best-selling foundations in the world for oily and oily skin. The biggest feature of Double Wear is its strong anti-sweat and waterproof, oil-controlling and anti-shedding effects, which are mainly suitable for combination and oily skin. When you first apply makeup, it is not as delicate as a moisturizing foundation, and the makeup does not appear to be comfortable enough, and you need to wait until the natural oil secreted by the skin and the powder are fused, and the mask will disappear. However, for normal to dry skin with low oil secretion, continuous wearing of makeup can aggravate the dryness of the skin, and may feel dull or even cause tightness, flaking, cracking, etc., so it is necessary to use moisturizing skin care products or apply a base before makeup. Long-lasting foundation can be used with a variety of tools and techniques, but you need to pay attention to the speed of application, that is, quickly apply the powder to the face after taking the powder, otherwise it will dry out quickly and be difficult to adjust. When applying makeup, with less...

2

Score

94

popularity

5460
TOP.3

Clé de Peau Beauté 肌肤之钥 Japan

Shiseido's CPB focuses on lady's skin care products, the makeup line has the characteristics of small but fine, the base makeup products are represented by the satin series, and the natural advantages of Asian brands are very suitable for domestic consumers in terms of color settings and aesthetic habits. One of the main features of CPB base makeup products is the natural beauty of the night. The necessary oil is good for keeping the skin moisturized and promoting the foundation makeup, but after a busy day, the excessive oil secreted by the skin can easily melt and mottle the base makeup, and at the same time, the oil reacts with the air oxidation, making the makeup dull. Unlike general lady's products, which focus on the skin-nourishing effect and have a moisturizing texture, CPB's foundation has a medium moisturizing degree and can also be used with oil mixture. CPB strikes a clever balance between moisturization and longevity, adding antioxidant and moisturizing ingredients such as vitamin E, prickly pear fruit extract, trehalose, hydrolyzed silk protein, etc., so that the skin will not turn gray due to oxidation after wearing makeup for a long time, but will be radiant because the skin remains hydrated. Two of the most popular products are the powder and foundation of the satin series: the satin powder cream, also known as the diamond light powder cream, uses a plastic hose...

3

Score

92

popularity

10707
TOP.4

Yves Saint Laurent 圣罗兰 France

When it comes to the hottest lipstick brands, even people who don't know anything about beauty can name YSL. Although it only opened its first direct counter in Shanghai in 2013, it has already become the favorite of beauty lovers with the popularity of social networks and daigou. YSL's liquid foundation products also performed well, and they were not overshadowed by lipstick, but were excellent for matching items because they were stable. A touch of red lips and a fair face became the representative impression of YSL makeup. Due to the wide variety of names, the official name is different from the usual name, but it can be easily distinguished by the packaging and skin type. Also known as supermodel foundation, the Bright Color Foundation is packaged in a gold-capped transparent pressure pump bottle and is a liquid foundation that focuses on dewy and glossy finish. The foundation is infused with a lot of moisturizing ingredients such as glycerin and sorbitol, which makes it feel warm and not dry, but not overly moisturizing, making it suitable for most combination skin. Its powder has strong fluidity and is suitable for various makeup methods, but the coverage is weak, and it can only be used to even out skin tone and cover redness, without much filling effect on pores, and it still needs to be used for acne scars and dark circles.

4

Score

91

popularity

8726
TOP.5

BY TERRY France

By Terry, a high-end skincare and makeup brand from France and the world's first brand to tailor makeup products to customers' skin types, was founded by YSL as an image director and launched YSL's best-selling concealer Bright Color Pen. Due to the geographical limitations of haute couture, By Terry has been mainly sold in France, and with the gradual increase in domestic popularity, it is also convenient to buy a variety of conventional products through cross-border e-commerce platforms. By Terry's Velvet Flawless Foundation features a slightly misty velvet finish that adds a touch of elegance to the high-profile glow of creamy skin. In recent years, under the trend of base makeup, supple cream skin is widely popular, but the uniqueness of velvet foundation is that although its gloss is lighter, the extremely delicate powder can modify pores well, instead of using gloss to rub the skin roughly, to restore the texture of the natural skin to the greatest extent, to achieve an excellent pseudo-no-makeup feeling, even if the aesthetic changes are not easy to go out of style. While the velvet foundation is better for drier skin, it doesn't perform too badly on oily skin, giving the oil a more radiant blend with the foundation,...

5

Score

90

popularity

12568
TOP.6

MAKE UP FOR EVER 玫珂菲 France

As part of the LVMH Group, the company offers a wide range of products for professional makeup artists, and has a presence in Europe and North America with MAC, which is also a professional makeup brand. Compared with MAC, Mei Kefei has a distinctly French style, as far as the base makeup is concerned, it focuses on showing the user's own temperament and overall state, not creating a new face through high coverage, but showing the imperfect and real unique makeup charm. The double water powder cream is undoubtedly one of the best-selling foundations of Mecofi, using a moisturizing and absorbing water base, with a moisture content of up to 80% and a moist and smooth texture, it is very suitable for quick application over a large area, and can dry quickly without stickiness, which can save the step of setting makeup. Although a small amount of silicone oil is added to fill pores and correct fine lines, it is not a common silicone-based foundation. If skincare and primers contain a lot of silicon, mud rubbing may occur when used before it dries, which can be avoided by giving the pre-product more time to evaporate, or by using a makeup primer with the same water-based base. The gouache cream has no obvious powder feeling after being applied to the face, and the coverage is relatively low. Meantime...

6

Score

89

popularity

8664
TOP.7

BOBBI BROWN 芭比波朗 United States

Bobbi Brown spied its history with a set of natural lipsticks, one of the few makeup brands in Europe and the United States that advocates a fresh, natural finish, and was added to the Estée Lauder Companies brand camp in 1998. In 2018, BB's base makeup family welcomed a new member, with a new Clear Long-Wear Foundation launched earlier this year to complement the Cordyceps Foundation, which is designed for normal to oily skin types. The lightweight, long-lasting foundation uses an oil-free formula with a matte texture and high-coverage finish. The liquid foundation is powdered by a pressure pump, and the powder is milky, and the fluidity and ductility are slightly inferior to the cordyceps foundation, and it takes about two pumps for each application. Most matte foundations are prone to a mask because of the lack of moisturizing substances such as oil, and the Estee Lauder Double Wear of the same group has a widely criticized film and dull feeling, while Bobbi Brown's clear and long-lasting foundation has a very light texture and an extremely fine powder, which firmly adsorbs the skin without clogging pores and stuck, which can be regarded as a thin version of Double Wear, which is very suitable for daily commuting with oily skin. Bobbi Brown's sheer long-lasting foundation and high pigment pigments can cover large...

7

Score

88

popularity

14903
TOP.8

M·A· C Mico United States

MAC's makeup focuses on playing with color, with lipsticks, eyeshadows and other makeup products being as rich as a watercolor palette, while base makeup products are qualified supporting roles, providing a clean canvas for makeup. MAC has a wide range of liquid foundation styles, and many of them are also on sale at the domestic counter, so you can find one that suits you for daily use and professional makeup artists. STUDIO FIX FLUID IS RECOMMENDED FOR DAILY COMMUTING. It's a lightweight, natural-looking foundation with low to medium coverage that dutifully evens out skin tone. It is neither moisturizing nor dry after use, and there is no special restriction on skin texture. The glass bottle packaging is simple and beautiful, but like the Estée Lauder Double Wear, it requires a self-dispensing pumphead. IF YOU HAVE HIGHER REQUIREMENTS FOR MOISTURE, YOU CAN TRY ANOTHER CUSTOM STUDIO WATERWEIGHT IN A DROPPER GLASS BOTTLE, WHICH HAS A TEXTURE VERY SIMILAR TO THE ESTEE LAUDER WATER FOUNDATION, AND AFTER MAKEUP, IT HAS A LIGHT AND GLOSSY SKIN EFFECT, WITHOUT MUCH OIL CONTROL, AND IT IS NOT EASY TO DRY OUT WHEN USED ON DRY SKIN. MAC's two foundations have their own focuses, but they're generally smooth and error-prone,...

8

Score

86

popularity

18122
TOP.9

RMK Japan

RMK is a makeup brand founded by Japanese makeup artist Rumiko Kose, whose liquid foundation products were launched in 1997, when the brand was founded. The biggest feature of RMK foundation is that it is light and natural, and the color number is mostly designed for Asian skin tones, so it has become a royal brand for domestic makeup training and professional makeup artists. RMK currently has four foundations, all of which are packaged in their signature clear matte square bottles, with the exception of the Sunscreen Hydration Foundation. Among them, the ace silk foundation, also known as the silky thin foundation, has a moisturized texture that can bring a shallow and even skin tone effect to the skin, and the texture is natural, clear and shiny. The formula is also formulated with silk extract and avocado oil, which feels warm and comfortable on the skin, and is stable for most skin types, and is not prone to flaking and powdering. As the name suggests, the sunscreen liquid foundation reaches SPF50 PA, and the texture of the liquid is corrected...

9

Score

85

popularity

19961
TOP.10

Dior France

Dior foundation has been slightly unpopular compared to its popular lipsticks and eyeshadow products, but it also maintains the high texture of its makeup line. However, the product line is a little redundant, the highlights are not outstanding, and it is quite difficult to buy. In 2018, Dior launched a new backstage makeup dual-purpose foundation, also known as a baby bottle due to its resemblance to a baby bottle. Compared to other dual-purpose foundations, the Dior baby bottle is also a very fluid liquid, but its silicone base is smooth to the touch and easy to apply, so it is not easy to rub mud with before makeup. After makeup, it is very conformable and matte, with coverage of more than medium, and it is also waterproof, sweat-resistant, and long-lasting. However, due to the high coverage and matte finish, it is easy for Asians to look flattened, so it is recommended to use contouring and highlighter products to enhance the contour. In addition, due to the pressure of the nipple mouth, the foundation liquid in the bottle will continue to emerge without waiting for pressure, which is easy to stain the bottle mouth, so you need to pay special attention when using it. Small bottles are the most chosen shades in Dior's base makeup, and you can buy 23 shades at domestic counters. While there are many...

10

Score

84

popularity

6052
TOP.11

NARS United States

NARS is known for its creative makeup, with blush, lipstick, eyeshadow and more being the star pieces, and foundation getting a little less attention, but its concealer has always been popular, and the two complement each other to be worn together. Long-Lasting Beauty Foundation is the most recommended foundation product from NARS, also known as the Miracle Foundation of Nude Light. Similar to Estee Lauder Double Wear, it focuses on oil control and high durability, and the product is very fluid, watery, and light and cool to the touch. Because of the high concentration of powder, there will be a separation of water and oil when standing, and it is necessary to shake it evenly from side to side first. Simply pour out a small amount and use a thick, flat-head foundation brush to apply makeup in circular motions and pressing, adding coverage to the makeup surface and filling pores. However, although it is very similar to Estee Lauder's Double Wear, the nude miracle has a lower level of coverage, and the instant makeup effect is more natural, light and compliant, without masking, and if you need a more flawless makeup, you can match NARS concealer. Because the oil control effect is very obvious, it is recommended to mix oil with oily skin, dry skin may appear...

11

Score

83

popularity

15575
TOP.12

SUQQU Japan

SUQQU has an excellent reputation in China, and has become a representative brand of Japanese base makeup with only one powder cream. SUQQU Radiance Powder, also known as Memory Sculpting Cream, is one of the pioneers of creamy skin makeup that has been widely admired in recent years. SUQQU Powder Cream also has the characteristics of Japanese base makeup, which is more beautiful at night, with a shimmer on the makeup surface when the makeup is first applied, and the powder and oil are fused on the surface of the skin after a slight oil, and the reflection of light will make the skin appear whiter and more tender, showing a plump and swollen creamy texture. In addition to the gloss, the essence of the perfect cream makeup effect also needs a high degree of coverage, SUQQU powder cream is extremely fine, slightly thick and sticky, can well cover blemishes, fill pores and fine lines, will not easily shift, strinkles, not easy to mottle, melt makeup, and do not need frequent touch-ups. SUQQU Powder Cream contains a large amount of moisturizers, and contains a small amount of silicon to promote smooth skin feel, and the overall texture is as soft as a cream. SUQQU powder cream was revised in the fall of 2018, the new version of the powder cream has added up to 12 kinds of plant moisturizing essence compared to the old version, and the bottle body has been changed from the original frosted glass jar...

12

Score

82

popularity

19565
TOP.13

ADDICTION Japan

ADDCITION's popular products include eyeshadow, blush, nail polish, etc., and the packaging and texture are quite simple like NARS, but also incorporate the characteristics of Japanese aesthetics. ADDCITION is not only a frequent visitor to the Cosme Awards list, but also has a high popularity in South Korea, where the beauty industry is quite developed, and has entered the national audience through frequent appearances in Korean dramas. Compared to other brands, ADDCITION is a makeup brand that is less gender-specific. Not only is the packaging design simple and neutral, but the color setting of the foundation is also very friendly, and the colors are mostly yellow tones suitable for Asians, and the dark and light skin tones are very comprehensive, and the skin with very white skin can be taken into account, and men and women with wheat skin can also find suitable colors. A NATURAL FINISH OFTEN MEANS A LACK OF COVERAGE, AND ADDCITION'S GLOWING HYDRATING FOUNDATION IS PERFECT FOR THOSE WHO PREFER A NATURAL FINISH BUT NEED TO COVER IMPERFECTIONS. The moisturizing texture keeps it moisturized after applying makeup, but it doesn't shine all over the face, while even out skin tone and obscuring non-serious imperfections. Although there are many styles of ADDCITION foundation, the overall difference is not obvious, and they all have light and thin...

13

Score

81

popularity

17509
TOP.14

Shu Uemura 植村秀 Japan

Shu Uemura is the eponymous makeup brand founded by Japan's first male makeup artist, Shu Uemura, and is now part of the L'Oréal Group. Mr. Uemura advocates a sophisticated base with bold makeup, and his foundation is also a rare high-coverage product among Japanese brands. Shu Uemura's products are mainly sold in East Asia, but the frequency of product updates is slightly different from that in Japan, South Korea, Hong Kong and Taiwan, and only two foundations are currently available at domestic counters, namely the Petal Light Skin Foundation with a matte finish and the Small Bulb Light Liquid with a glossy finish. Shu Uemura paired the Petal Foundation with a diamond-shaped short-handled foundation brush with a huge head for quick application, helping the base to cover the face quickly and evenly. The medium-high coverage of the petal foundation is relatively rare in Japanese foundations, but the higher coverage also makes it slightly less conformable, and the texture is too heavy, and it is difficult to apply with bare hands and is easy to float, giving it a false appearance. The petal foundation is 420 yuan per bottle, and it costs 480 yuan to buy the foundation brush separately, which is more expensive than the foundation. Although foundation brushes have a long lifespan, such bundles are extremely ...

14

Score

80

popularity

6907
TOP.15

LANCOME France

As a high-end skin care and perfume brand, Lancôme's makeup products have always been a little tepid. There are few liquid foundation shades, so it is acceptable to choose a similar skin tone for daily use, but it is difficult to satisfy those who are looking for fine makeup. Lancôme has no shortage of products rich in moisturizing and nourishing ingredients, as exemplified by an Asia-exclusive Absolue Perfecting Foundation, which is part of its top-of-the-line skincare line. The essence added to this foundation accounts for most of the formula, and although the durability is greatly reduced, it can bring a very noticeable moisturizing and plumping effect to dry skin, and is only recommended for people with very dry skin. And for oily skin, long-lasting makeup and oil control is an eternal topic. Lancôme's long-lasting foundation not only improves the coverage, but also greatly improves the durability, wearing makeup for 10 hours will not be peeling or dull, and will not be very oily to the point of dryness, oily skin can be used all year round, dry skin can be used in hot times. If you don't have a particular need, Lancôme's Miracle Tulle Foundation is a great choice. The finish is just like the name of its product, and the makeup...

15

Score

78

popularity

15669
TOP.16

Charlotte Tilbury United Kingdom

Born in 1973, Charlotte Tilbury is a legendary British make-up artist who has styled for fashion magazines such as Vogue, worked as a lead makeup artist at Tom Ford, and launched her eponymous makeup label in 2013. In recognition of his contribution to the beauty and cosmetics industry, the Queen of England awarded him an OBE in 2018. Charlotte Tilbury's base makeup does not have too many restrictions on skin type, but it is not a bottle of foundation in place, and it is slightly light when used alone, and the effects of filling pores, brightening, and dermabrasion to enhance the skin texture are not outstanding, and it is more suitable for other makeup. Charlotte Tilbury has two liquid foundations, which are divided into High Coverage Magic and Light Wonder for medium and low coverage according to different coverage needs. The Magic liquid foundation is packaged in a glass bottle of a frosted pressure pump, and the powder is not very fluid, and it has a creamy texture with high color rendering, which can be applied smoothly after being applied to the face. As the name suggests, Magic Foundation can cover up to 8% of red imperfections such as facial redness and acne scars, and the color correction effect is excellent. Its semi-matte and other finishes present...

16

Score

78

popularity

16526
TOP.17

Shiseido Japan

Compared to skincare, Shiseido's makeup line is a bit dull, and the liquid foundation products are few but frequently changed, but fortunately, they still maintain a high quality. Shiseido's liquid foundation products currently available in China include two types of liquid foundations: long-lasting foundation with skin strain and light translucent foundation with skin strain. This series of foundations reflects and refracts light through powder, and has the effect of automatically adjusting and filling up the light on the face, which is why it is called smart liquid foundation. The two foundations have obvious antioxidant and dullness suppression effects, mainly distinguished by the glossy feeling after makeup, the long-lasting ones are slightly matte and have a certain oil-controlling effect, and the translucent ones are moisturizing shimmering ceramic skin. They are packaged in a very dynamic curved glass pressure pump bottle. The long-lasting bottle is marked with the word lasting, and the glossy bottle is marked with the word glow on the frosted texture. The price of both foundations is 420 yuan, and they can be purchased online and offline. Shiseido foundation is available in three shades: golden, neutral, and rose, which are distinguished by the initials G, N, and R, and are mainly sold in Asia. Due to the small number of color settings, the construction ...

17

Score

75

popularity

13665
TOP.18

Too Faced United States

Too Faced is one of America's most iconic fun, color-based makeup brands, and is making a splash on social media with food-themed eyeshadow palettes and colorful and smooth blushes. Born This Way Foundation is one of Too Faced's must-have products. Among the high-coverage and high-pigmentation base makeup products that have been popular in the United States in recent years, Born This Way, which advocates natural makeup, is somewhat unusual, and the texture is biased towards Japanese base makeup, which is also loved by many Asian users. Its coverage is mainly based on even skin tone and covering redness, with a slight glossy feeling, and at the same time has a certain oil control effect, which is more suitable for oily skin, and dry skin may appear dry. In 2016, Too Faced released a series of peach-themed makeup products, including a PEACH PERFECT FOUNDATION, packaged in a pink plastic hose with a pronounced peach scent that makes people feel happy. The texture of the peach foundation is creamy and has more coverage, but it is still a dry powder and is not suitable for dry skin. Too Faced is mainly sold through the official website and Sephora, and the liquid foundation is about 300 yuan per stick. ...

18

Score

74

popularity

19918
TOP.19

COVERMARK 珂芙缦 Japan

People with different skin types will always have different preferences for base makeup, and acne lovers often prefer foundation to have a nourishing effect. But in fact, very few skincare ingredients can be added to the foundation, and even fewer can penetrate the heavy silicone oils, pigments and sunscreens, and be absorbed into the skin. Despite this, Covermark, which specializes in Chinese herbal ingredients, has become a mother of acne skin. Covermark Chinese herbal foundation cream is infused with plant extracts such as angelica, reishi, and ginseng, which have a certain antioxidant effect and smell a little bitter from plants. Its powder is very delicate, and the moisturizing texture makes it warm to the touch, smooth to apply, and the overall feeling of use is very comfortable. However, the name of the acne skin mother is exaggerated, for the oily skin that loves acne, the Chinese herbal powder cream is slightly moisturizing, and it will start to take off the makeup and oil after about 6 hours of makeup. Fortunately, the makeup removal effect is not ugly, it will not fall off or mottled in pieces, and a little touch-up can restore a better makeup surface. Covermark is currently available for purchase online and offline in China, and it has a set of self-created methods for judging the warmth and coldness of the complexion.

19

Score

70

popularity

20211
TOP.20

pie United States

Tarte is a young makeup brand founded in 2000, and like most Internet celebrity brands, it has become a true favorite of many oily skin with an Amazon clay foundation. However, there is no counter for pie, mainly through the Internet and offline Sephora sales, and can only be purchased through purchasing agents in China, each 50ml is about 300 yuan. Tarte Amazonian Clay Foundation is infused with oil-controlling kaolin, which is slightly grainy and clay-like when squeezed out of the hose, and needs to be quickly blended on or it will dry off quickly. Perfect for oily acne skin, this foundation has high coverage to cover most blemishes, acne scars, and more. At the same time, the inert mineral ingredients in the formula are less likely to cause skin inflammation, and the makeup process can also effectively inhibit oil secretion. However, even oily skin is more recommended in summer, and it is difficult for the average skin type to accept such strong oil control. For a foundation with high coverage and strong oil control such as clay foundation, it is highly recommended to use it with other products to adjust the moisturization level by yourself, although it is a little troublesome, but it is easier to operate than increasing coverage and durability...

20

Score

70

popularity

12148
TOP.21

L’Oréal Paris 巴黎欧莱雅 France

L'Oréal's True Match Foundation is one of the few open-shelf foundations in multiple shades, with a total of 33 shades for different skin tones, so you can find the most matching foundation for almost all skin tones. This liquid foundation was voted the most popular shelf liquid foundation product of 2015 on the Allure website. Its powder is refreshing and highly fluid, but the oil control is weak, making it more suitable for combination to dry skin. However, due to its thin texture, its coverage is only enough to even out skin tone and cover lighter spots, and the makeup effect is relatively light, so it is suitable for applying makeup eggs to avoid unevenness and flaking, and can be layered to enhance coverage. Infallible foundation is also a favorite product of many European and American beauty Youtubers, divided into blue label moisturizing and red label oil-controlled models, which are more targeted to the skin type, but the color number is slightly less. This liquid foundation uses a hard plastic tube packaging, the fluidity is not strong, the coverage ability is good, and it presents a matte matte matte finish after being applied to the face, and the finish is slightly heavier.

21

Score

67

popularity

9374
TOP.22

Physicians Formula United States

At a time when the base makeup products in the counter are scrambling to add skin-nourishing ingredients to make themselves more value-for-money, the scuffle between open brands has not stopped. The craftsmanship and texture of old and new brands are getting closer and closer to the big brands, and the possibility of affordable substitution is becoming more and more real, such as Physicians Formula, an open-shelf professional makeup brand from the United States, which is now easily available through the e-commerce counter. Physicians Formula Vitality Soothing Foundation is a base for dry skin, even skin tone, and cover redness. Its powder is delicate, without the shortcomings of the rough texture of the same price foundation and the short-range test of the foundation, which is very suitable for skin with fine lines and pores problems. This liquid foundation is a more moisturizing type, and although it has a heavier texture, it also has higher coverage and a creamy finish. For oily skin, it is a bit burdensome, and it is necessary to pay attention to setting makeup to prevent oxidation and dullness, which is suitable for autumn and winter to try. In addition to the superior texture, the packaging of Physicians Formula is also more refined than many open-shelf products. The foundation is packaged in a glass bottle with a mirrored cap,...

22

Score

65

popularity

11496
TOP.23

MAYBELLINE 美宝莲 United States

Maybelline is L'Oréal's world's largest open-shelf makeup brand, and almost all young girls have owned a Maybelline product. Maybelline's products have withstood the test of a strong user base, and the FIT ME liquid foundation is its most popular makeup base, and has also been named the number one best open shelf foundation by Rank Style in the United States. The FIT ME foundation is a highly targeted feature as the name suggests, with a total of 16 shades. In addition to the shades, the textures are also differentiated according to the skin type that suits them, with the purple label for blending to dry skin and the blue label for oily skin. Users can analyze their skin tone and texture through a quiz on Maybelline's US website before making a decision. However, this liquid foundation has low coverage and can only help to even out the skin tone. FIT ME's concealer of the same brand is also highly recommended, with good coverage and stability, which effectively supplements the lack of coverage of the foundation, and can make the makeup more perfect and clear when used on key areas. The 30ml Fit me foundation is about 60 yuan per bottle, and the concealer is only more than 40 yuan. ...

23

Score

64

popularity

8369
TOP.24

BOURJOIS Wonderful Paris France

Before 2014, it was part of the Chanel company, and it is often called Little Chanel because of the similarities of its products, but in fact, it was founded in 1862 and has a longer history of developing makeup than Chanel. Aside from its relationship with Chanel, as the inventor of the world's first baked blush, Miao Paris has sold well in more than 60 countries around the world with many word-of-mouth products such as blush, lip gloss, lipstick, mascara, etc., and has also accumulated a high popularity among domestic beauty lovers. The Healthy Mix foundation is one of the most recommended items in Myu Paris. The two foundations in this series are packaged in transparent pressure pump bottles with red caps, and the domestic official refers to the square bottle version with a certain oil-controlling effect as the Fruit Mineral Beauty Skin Foundation, and the more moisturizing round bottle version as the Fruit Beauty Essence Gel Foundation. However, people on social platforms are more accustomed to calling the moisturizing version a fruit therapy, and the oil-controlling version being a sure thing. Although there are differences in the level of moisture, both foundations are medium-coverage glossy foundations, and the gel-like powder is slightly thicker, but indeed more fluid. As two open-shelf foundations of about 10 pounds, wonderful...

24

Score

62

popularity

13557
TOP.25

Catrice Korea

Catrice is a popular German shelf brand on social media, and there is no way to buy it in China, but it has received many praises for its low price and good quality. Its HD liquid coverage foundation has even been billed as an affordable alternative to Double Wear. The small dropper is ideal for oily skin, and compared to Double Wear's open-ended bottle, it has a dropper tip that makes it easier to pick up powder, and the liquid is very fluid and quick-drying. However, the durability is not as strong as Double Wear, and it does not have much water and sweat resistance. In order to make up for the common problem of insufficient selection of liquid foundation shades on the open shelf, it updated three shades in 2018, with a total of 7 shades to choose from, but the color palette is relatively cold, and it is difficult for most Chinese people with warm skin tones to choose the right shade. The small dropper provides medium to high coverage and is also good for small acne scars. When you first apply makeup, you can omit the makeup setting step, and then it will blend better with the skin with the oil, with a slight gloss, and the makeup is not obvious, which is very suitable for makeup that needs to have an even skin tone without full makeup...

25

Score

60

popularity

9154

Brand Included Brand Claim

List of related product brands

A list of the most popular liquid foundation brands

1 20211
COVERMARK 珂芙缦

People with different skin types will always have different preferences for base makeup, and acne lovers often prefer foundation to have a nourishing effect. However, there are very few skincare ingredients added to the foundation, which can pass through the heavy layers of silicone oils, pigments and sunscreens, and be absorbed into the skin
2 19961
RMK

RMK is a makeup brand founded by Japanese makeup artist Rumiko Kose, whose liquid foundation products began to be sold in 1997, when the brand was founded
3 19918
Too Faced

Too Faced is one of America's most iconic fun, color-based makeup brands, and is making a splash on social media with food-themed eyeshadow palettes and colorful and smooth blushes. Born This Way Foundation is one of Too Faced's must-have products. Near in the United States
4 19565
SUQQU

SUQQU has an excellent reputation in China, and has become a representative brand of Japanese base makeup with only one powder cream. SUQQU Radiance Cream, also known as Memory Sculpting Cream, is one of the pioneers of creamy skin effects that have been widely admired in recent years for its adherable and radiant finish
5 18122
M·A· C Mico

MAC's makeup focuses on playing with color, with lipsticks, eyeshadows and other makeup products being as rich as a watercolor palette, while base makeup products are qualified supporting roles, providing a clean canvas for makeup. MAC has a wide range of liquid foundations, and domestic counters are also on sale
6 17509
ADDICTION

ADDCITION's popular products include eyeshadow, blush, nail polish, etc., and the packaging and texture are quite simple like NARS, but also incorporate the characteristics of Japanese aesthetics. ADDCITION is not only a regular on the Cosme Awards list, but also has a high reputation in Korea, where the beauty industry is quite developed
7 16526
Charlotte Tilbury

Born in 1973, Charlotte Tilbury is a legendary British make-up artist who has styled for fashion magazines such as Vogue, worked as a lead makeup artist at Tom Ford, and launched her eponymous makeup label in 2013. For the sake of the table
8 15669
LANCOME

As a high-end skin care and perfume brand, Lancôme's makeup products have always been a little tepid. There are few liquid foundation shades, so it is acceptable to choose a similar skin tone for daily use, but it is difficult to satisfy those who are looking for fine makeup. Lancôme is rich in moisturizing and nourishing skin
9 15575
NARS

NARS is known for its creative makeup, with blush, lipstick, eyeshadow and more being the star pieces, and foundation getting a little less attention, but its concealer has always been popular, and the two complement each other to be worn together. Long-Wear Beauty Foundation is the most recommended foundation for NARS
10 14903
BOBBI BROWN 芭比波朗

Bobbi Brown spied its history with a set of natural lipsticks, one of the few makeup brands in Europe and the United States that advocates a fresh, natural finish, and was added to the Estée Lauder Companies brand camp in 1998. BB's base makeup family welcomed a new member in 2018, at the beginning of the year
11 14288
GIORGIO ARMANI 乔治·阿玛尼

Armani has a reputation as a master of base makeup, with the largest number of base makeup products in the industry. Armani's base makeup focuses on accentuating the skin's texture and giving it a natural glow, leaving the focus on makeup for both the haute couture runway and everyday makeup. thereinto
12 13665
Shiseido

Compared to skincare, Shiseido's makeup line is a bit dull, and the liquid foundation products are few but frequently changed, but fortunately, they still maintain a high quality. Shiseido's liquid foundation products currently available in Japan include Skincare Wear Foundation and Skincare
13 13557
BOURJOIS Wonderful Paris

Before 2014, it was part of the Chanel company, and it is often called Little Chanel because of the similarities of its products, but in fact, it was founded in 1862 and has a longer history of developing makeup than Chanel. Putting aside the relationship with Chanel, as
14 12568
BY TERRY

By Terry, a high-end skincare and makeup brand from France and the world's first brand to tailor makeup products to customers' skin types, was founded by YSL as an image director and launched YSL's best-selling concealer Bright Color Pen. Due to the high level of customization of the geographical office
15 12148
pie

Tarte is a young makeup brand founded in 2000, and like most Internet celebrity brands, it has become a true favorite of many oily skin with an Amazon clay foundation. However, Tarte does not have a counter, and it is mainly sold through online and offline Sephora
16 11496
Physicians Formula

At a time when the base makeup products in the counter are scrambling to add skin-nourishing ingredients to make themselves more value-for-money, the scuffle between open brands has not stopped. The craftsmanship and texture of the old and new brands are getting closer and closer to the big brands, and the possibility of parity substitution is becoming more and more a reality, from the United States
17 10707
Clé de Peau Beauté 肌肤之钥

Shiseido's CPB focuses on lady's skin care products, the makeup line has the characteristics of small but fine, the base makeup products are represented by the satin series, and the natural advantages of Asian brands are very suitable for domestic consumers in terms of color settings and aesthetic habits. CPB base makeup products
18 9374
L’Oréal Paris 巴黎欧莱雅

L'Oréal's True Match Foundation is one of the few open-shelf foundations in multiple shades, with a total of 33 shades for different skin tones, so you can find the most matching foundation for almost all skin tones. This liquid foundation was voted the best of 2015 on the Allure website
19 9154
Catrice

Catrice is a popular German shelf brand on social media, and there is no way to buy it in China, but it has received many praises for its low price and good quality. Its HD liquid coverage foundation is even known as Double
20 8726
Yves Saint Laurent 圣罗兰

When it comes to the hottest lipstick brands, even people who don't know anything about beauty can name YSL. Although it only opened its first direct counter in Shanghai in 2013, it has already become the favorite of beauty lovers with the popularity of social networks and daigou.
21 8664
MAKE UP FOR EVER 玫珂菲

As part of the LVMH Group, the company offers a wide range of products for professional makeup artists, and has a presence in Europe and North America with MAC, which is also a professional makeup brand. Compared to MAC, Mecofei has a distinctly French style, as far as the base makeup is concerned
22 8369
MAYBELLINE 美宝莲

Maybelline is L'Oréal's world's largest open-shelf makeup brand, and almost all young girls have owned a Maybelline product. Maybelline's products have stood the test of a strong user base, and the Fit ME liquid foundation is its most popular base makeup product, too
23 6907
Shu Uemura 植村秀

Shu Uemura is the eponymous makeup brand founded by Japan's first male makeup artist, Shu Uemura, and is now part of the L'Oréal Group. Mr. Uemura advocates a sophisticated base with bold makeup, and his foundation is also a rare high-coverage product among Japanese brands. plant
24 6052
Dior

Dior foundation has been slightly unpopular compared to its popular lipsticks and eyeshadow products, but it also maintains the high texture of its makeup line. However, the product line is a little redundant, the highlights are not outstanding, and it is quite difficult to buy. In 2018, Dior launched a new backstage makeup pair
25 5460
Estee Lauder 雅诗兰黛

The Estee Lauder Companies is one of the world's largest skincare and cosmetics companies, with many brands, but the eponymous brand Estee Lauder's makeup line has always been a little tepid, and the base makeup line is an exception. Among them, the Double Wear was launched in 1997 as a representative, designed for

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2025 liquid foundation brand rankings

GIORGIO ARMANI 乔治·阿玛尼 Italy

Estee Lauder 雅诗兰黛 United States

Clé de Peau Beauté 肌肤之钥 Japan

Yves Saint Laurent 圣罗兰 France

BY TERRY France

MAKE UP FOR EVER 玫珂菲 France

BOBBI BROWN 芭比波朗 United States

M·A· C Mico United States

RMK Japan

Dior France

NARS United States

SUQQU Japan

ADDICTION Japan

Shu Uemura 植村秀 Japan

LANCOME France

Charlotte Tilbury United Kingdom

Shiseido Japan

Too Faced United States

COVERMARK 珂芙缦 Japan

pie United States

L’Oréal Paris 巴黎欧莱雅 France

Physicians Formula United States

MAYBELLINE 美宝莲 United States

BOURJOIS Wonderful Paris France

Catrice Korea

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