Shu Uemura is the eponymous makeup brand founded by Japan's first male makeup artist, Shu Uemura, and is now part of the L'Oréal Group. Mr. Uemura advocates a sophisticated base with bold makeup, and his foundation is also a rare high-coverage product among Japanese brands.
 
Shu Uemura's products are mainly sold in East Asia, but the frequency of product updates is slightly different from that in Japan, South Korea, Hong Kong and Taiwan, and only two foundations are currently available at domestic counters, namely the Petal Light Skin Foundation with a matte finish and the Small Bulb Light Liquid with a glossy finish.
 
Shu Uemura paired the Petal Foundation with a diamond-shaped short-handled foundation brush with a huge head for quick application, helping the base to cover the face quickly and evenly. The medium-high coverage of the petal foundation is relatively rare in Japanese foundations, but the higher coverage also makes it slightly less conformable, and the texture is too heavy, and it is difficult to apply with bare hands and is easy to float, giving it a false appearance. The petal foundation is 420 yuan per bottle, and it costs 480 yuan to buy the foundation brush separately, which is more expensive than the foundation. Although foundation brushes have a long lifespan, such bundles greatly reduce its value for money.
 
The small bulb luminous foundation for dry skin is even easier to use, with a formula infused with moisturizing essential oils that need to be shaken well before use. With little to no makeup, the foundation glides on evenly and naturally with your hands, maintaining a very dazzling shine without the use of a powder setting product. The small bulb foundation is 460 yuan per bottle, and it is available in 9 shades.