As a niche bath product, bath bombs are rarely involved in common daily chemical brands on the market, while professional brands and fragrance brands with natural and handmade selling points occupy the mainstream. LUSH was the first to launch the scented color bath bomb in 1989, and later developed a series of products with glitter, petals and other decorative objects, is one of the representative brands of fun toiletries, and is also the world's best-selling bath bomb brand.
 
LUSH mainly sells a variety of colorful and food-scented toiletries and cosmetics, all of which are handmade with vegan formulas and plant extracts. In LUSH retail stores, soaps, bath bombs and other products are laid out in bamboo baskets like fruits and vegetables, and the aroma of plants is mouth-watering. The purchased goods will only use simple packaging, and the packaging of the bath bomb is only a layer of unsealed tissue paper, although it is environmentally friendly, the bath bomb is large in size, loose in texture and easy to break, not suitable for long-distance carrying and mailing, and the aroma is easy to lose.
 
LUSH has opened nearly 1,000 stores around the world, and because the brand refuses to conduct animal testing on its products, it does not comply with the relevant domestic regulations on cosmetics imports, and currently only opens stores in Hong Kong, Macao and Taiwan, and the goods on domestic e-commerce platforms are shipped from Hong Kong. Since most products do not add preservatives, the content of plant extracts is high, and many products only have a shelf life of six months to one year, in order to ensure freshness, the products in East Asia are mainly supplied by Japanese factories, and the formula is the same but may be slightly different from those in Europe, Australia and other places.
 
LUSH bath bombs are characterized by their colorful and pleasant aromas, and there are nearly 30 styles. Bright Galaxy is its most representative product, with baking soda and citric acid as the main reaction ingredients, using SLS, SLES and other surfactants to produce rich foam, and adding blue, yellow, peach and other pigments and gold glitter for decoration, after melting, the water body is dark blue and glowing with light starlight, as if the vast galaxy. In addition to its dazzling appearance, Bright Galaxy also adds essential oil ingredients such as peppermint oil and grapefruit oil to give the water body a mint aroma and a refreshing feeling when bathing, which is suitable for summer. The 200g sphere is suitable for single and double bathtubs, and can provide enough saturated colors to make it very interesting.
 
However, although the appearance is wonderful and dreamy, the addition of too many pigments, flavors and glitter also makes it a certain safety hazard. Because of the excessive pigmentation and unstable quality control of handmade products, the body and the bathtub will occasionally be dyed, so it is recommended not to soak for too long when using, and rinse the body and clean the bathtub in time after bathing. In addition to pigments, many bath bomb formulations of LUSH use harsh surfactants such as irritating SLS and SLES, and add allergenic flavors such as citral, limonene, and linalool, which have a certain possibility of allergenicity.
 
If you don't like too many colors and decorations, and want to get aromatic and soothing by bathing, sexy, cherry blossoms, mechanical babies, etc. are all good choices. These styles have a low pigment content and are transparent and light in color with a hint of floral or fruity scent, making them perfect for relaxation. The popular yellow submarine bath bomb uses disodium laureth sulfosuccinate as a surfactant, with a cute shape and gentle washing feeling, suitable for sensitive skin and children.
 
The round bath bombs of LUSH are larger, about 150g-200g each, and the visual effect is excellent when used with large family bathtubs; The children's bath bombs in the shape of cartoon toys are about 100g each, which are suitable for children's bathtubs or those that need to reduce water. Each bath bomb costs about £4, and considering that the product is fragile and perishable, it is recommended to buy it nearby, but it is about 55 yuan each on the e-commerce platform, which is nearly half the price higher than the price in the UK.