UGG Australia's road to popularity has always been accompanied by singing and declining - it has always been regarded as a thorn in the side of the fashion industry and criticized as "the ugliest in history"; Parent company Deckers sales declined, and some people joked that "the fashion industry raised a glass to celebrate"; Counterfeits are rampant after rapid development...... Nevertheless, in just 20 years, Deckers has been the biggest contributor to the transformation of UGG from a category to a brand.
 
UGG is the original meaning of "Ugly boots", and these snow boots are simply sewn by wrapping the feet in wool sheepskin. In the beginning, UGG was the name of a type of shoe, not just a brand. Before American manufacturer Deckers bought the UGG Australia brand, its customers were locked into a segment of the group that was not particular about aesthetics – surfers. Because UGG is not only comfortable and warm, the thick wool inside can quickly absorb moisture from your feet, keeping your feet dry. But at that time, because of its ugly appearance and difficult to match, it was difficult to enter the eyes of opinion leaders in the fashion circle. UGG has been on the market for a dismal first year of sales.
 
After Dechers took over the UGG brand, he found that with exquisite materials (must be Australian A-grade non-shearling) and comfortable foot feel, UGG can completely break the shackles of the professional market and win the favor of more consumers. They first tried to give a pair as a gift to actress Pamela Anderson, who was frantically pursued by the paparazzi for starring in "Beach Guard", and at the same time shrewdly gave a pair of children's shoes to Anderson's youngest daughter. The comfortable foot feel made UGG children's shoes wear on little Anderson's feet, and in order to match his daughter with parent-child clothes, Anderson also tried to wear them once. Anderson's outstanding warmth and comfort won over him, and he has been wearing UGG frequently on set ever since.
 
UA really became a global trend in 2003, when the Oprah show was so hot that Oprah once made UGG one of her favorite things on the show and bought 350 pairs for her employees and viewers. Since then, UA sales have taken a qualitative leap. In 2006, UA opened its first brick-and-mortar store in New York's SOHO district, and the following year opened its first overseas store in Japan.
 
In the years after the UA brand entered the fast lane of rapid growth, Deckers Outdoor's sales rose sharply from $304 million in 2006 to $1.377 billion in 2011, with an average annual compound growth rate of 35.24%. Although growth has slowed since then, UGG's turnover reached $1.49 billion in 2015 and it has nearly 200 stores worldwide.
 
Although Australia is the world's largest producer of high-quality wool, many snow boot brands have set up factories in China to process due to high labor costs. Many Australian UGGs are developed from small workshops, with unique styles but single purchase channels. Therefore, in terms of production scale and number of styles, UGG Australia is a well-deserved number one.
 
UA was the first UGG brand to enter the Chinese market, and the majority of footwear is now made in China, with a small number of products processed in New Zealand. UGG Australia's main models such as the 5815, 5825, 5854 and 5819 are all produced by Chinese OEMs, and the 5325 is produced in New Zealand. Therefore, the UGG Australia snow boots sold in the United States and Europe are MADE IN CHINA.
 
UGG Australia only manufactures snow boots with fur in one piece. The annual sales of tens of millions of pairs have industrialized the production process of UGG Australia snow boots, and due to the huge demand for fur, UGG Australia's fur is not only integrated with Australian fur, but also uses a large number of Chinese fur, but the material is also strictly required to be Grade A. In addition to its own logo, all Australian wool or Australian-made UGG will have a triangular green logo to indicate that the product is made in Australia.
 
In fact, consumers don't need to pay too much attention to the origin when buying UGG, the brand and reliable channels are the guarantee for buying comfortable snow boots. UGG Australia's designs are the most diverse among the many brands, and the designs are trendy, and many Hollywood stars have been boosters to the popularity of UGG snow boots. In order to solve the problem of not being waterproof, UGG Australia has adopted the Scotchgard™ leather protection process, which is waterproof, sweat and stainproof, and highly breathable, which can better cope with the troubles caused by wet weather. UGG Australia's snow boots range from stylish to functional, and children can find the right boot here.
 
Compared to other local UGG brands, UGG Australia has a more modern design and pricing system. Australia's local UGG brand still retains a relatively primitive handmade method, and the material is basically made of sheepskin and fur in Australia, but the design ability and fashion acumen are still inferior to UGG Australia, that is to say, the rough and original taste of Australia is retained.
 
When buying UGG Australia snow boots, the price of the brand is the most favorable in the United States, and the classic model is equivalent to six to seven percent off the domestic counter, and you can buy it for more than 1,000 yuan. It should be noted that there are some "Australian purchasing agents" on Taobao that are less than 1,000 yuan, and from the cost analysis, the probability of being genuine is very low, so don't be greedy for cheap.