Disney has created many classics, but also derived a rich variety of peripheral products, penetrating into all walks of life, of course, Disney does not produce its own but directly licenses the IP to manufacturers, and today, Disney is still the world's largest licensor. Disney chooses a partner with experience in manufacturing, distribution or retail.

In terms of children's backpacks, their prices are mostly about 200 yuan, with a variety of shapes, both the latest IP image and classic styles, and the material is mostly polyester fiber.

Functionality is not the selling point of Disney backpacks, so the comfort and overall design can not be compared with professional children's backpack brands, its backpacks are often heavier, if they carry heavy objects for a long time, the pressure on children's shoulders and backs is greater, in addition, there is basically no waterproof function, and there is no reflective strip and other designs. Despite this, with many popular IP images, Disney is still one of the most popular brands for children.

Due to too many authorized factories, some Disney products are occasionally exposed to quality problems, such as one of the Disney backpacks in 2018 was tested for unqualified color fastness to rubbing, and consumers had better pay attention to the manufacturer, main materials and other information when purchasing.