Semir Group's Balabala occupies the highest market in China's children's clothing industry, but Balabala does not spend too much effort on children's backpacks, so it is inferior to other professional children's backpack brands in terms of performance and appearance.

Balabala has launched two types of backpacks, anti-lost bags and children's backpacks, for different age groups. The anti-lost bag specially launched for young children is equipped with three-dimensional animal dolls, with slightly different sizes, and some models have a breathable sponge cushion design on the back, and the price is in the early 100s. For children aged 4-12, Balabala launched a children's backpack made of fabric, with a solid background color and a simple print, priced at about 100 yuan.

Whether it is the cost performance, performance or comfort of the backpack, the performance of Balabala is relatively ordinary, but fortunately its quality is passable, light and durable, for people who do not need too much performance, it can meet the general needs, and often have large full reduction activities on the e-commerce platform, which is very suitable for purchasing with clothing.

In addition, in order to enter the infant and toddler market, Semir has launched the mini Balabala, the main products are similar to Balabala, and its children's backpack style design is similar to that of DabbaWalla and Affenzahn, and there are also many cute products.