Ashley is the No. 1 furniture manufacturer in the U.S. and the world's third-largest with 13 17 million-square-foot facilities in 800 stores in 123 countries and 26,000 employees. Ashley produces an average of 50,000 units of furniture per day in the United States, and also ships a large number of units, and has opened a private intermodal railroad to transport furniture.
Ashley entered the Chinese market in 2012 and today China is its second largest market in the world. As of 2018, Ashley has more than 100 offline stores in China, in addition to an official online flagship store, which is convenient to purchase. In terms of production, Ashley has set up a factory in Kunshan, China, which is responsible for a series of production processes such as furniture manufacturing and quality inspection to ensure the stability and timeliness of products.
Ashley sofa is positioned in the low-to-medium market, the sofa filling is mainly composed of two layers of sponge, the density of the core sponge is about 30D, and the surface layer has a layer of softer sponge, and the overall support is average. However, its sofa inherits the wide design characteristics of American sofas, which makes up for the lack of sponge filling to a certain extent. The Ashley sofa frame is made of solid wood and LVL board through nailing or mortise and tenon technology, using less glue, so the material is more environmentally friendly, meeting the US formaldehyde emission standardCARB-P2。
Ashley fabric sofas are divided into 5 series, including new classic, retro casual, simple and natural, American modern and urban industry, and the price is basically below 10,000 yuan. Among them, the new classic, retro casual, simple and natural design style is more retro, while the urban industrial and American modern are more modern.
A vintage-style sofa is placed in the living room to create a warm and romantic feel. But Ashley's three retro-style sofa series, New Classic, Retro Casual, and Rustic Natural, are also different. On the basis of retaining the comfort and practicality of American sofas, the new classic series draws on the elegant and exquisite style of European home furnishings, and mainly adds elements such as copper nails and gourd-shaped sofa legs in the details, which has the heaviest retro charm among the three series. Compared with the new classic series, the retro leisure has a touch of pastoral style, and the arc of the armrests is also more convergent, and the overall warmth and harmony are warm. The biggest feature of the rustic nature series is the use of plain sofa upholstery, the design is simple, and the sofa legs are square shape, which is relatively low-key.
There are two main series of sofas in modern style: American modern and urban industrial. American Modern focuses on functionality and practicality, and its sofa abandons the gourd-shaped legs common to American sofas, and replaces them with simple and slender legs, and the armrests are rarely turned outward, which is suitable for most Chinese home decoration styles. Urban industrial series for:LOFTThe design, due to the addition of metal elements and straight line structure, has a rugged and fashionable design style, suitable for young people with personality and artistic atmosphere.
In addition to traditional American sofas, Ashley also produces functional sofas, but their functions are not as rich as those of Le Zhibao, and currently only have a three-stage adjustment function for the backrest and a footrest adjustment function. But Ashley's functional sofas are not without their benefits, and most of their sofa shapes are relatively generous, so that even larger people don't feel cramped when sitting. Ashley fabric functional sofa chair is basically less than 2000 yuan, which is much cheaper than Le Zhibao, if you have a limited budget, Ashley is a good choice.
Except for some of Ashley's sofas that are in stock, most of the other sofas need to be customized production, and the production cycle is 4-10 weeks (ranging from 30-70 days), which is slower than the domestic average of 30-40 days. If the user's house decoration is delayed, Ashley also provides 90 days of free storage service, and the after-sales warranty period is 3 years. In general, Ashley's service level is slightly behind that of domestic first-line sofa manufacturers, but the localization is better than that of most foreign sofa brands.
