Lezhibao is the largest manufacturer of functional sofas in the United States, accounting for 18.1% of the market share of functional sofas in the United States in 2017, according to Euromoitor International. In the history of sofa development, Le Zhibao also played an important role, in 1944 for the US military tanks, armored vehicles and submarines to produce seats, its functional sofa was also selected by the "20th century" "20th century impact on human life" together with televisions, automobiles.
Born in 1927, Le Zhibao focuses on "comfortable and healthy" functional sofas, and its functional sofas have 7 patents around the world and 7 zone support systems certified by the American Chiropractic Society. In the core sofa frame, Le Zhibao also has a patent, its frame is composed of 108 parts, which can realize a variety of functions such as laying, rocking, foot rest and rotation.
In addition to its rich functionality, another highlight of the Le Zhibao functional sofa is its iclean fabric. This fabric uses "nano interface superhydrophobic" technology, which can be easily understood as waterproofing, and is particularly effective for liquid stains such as coffee, milk, and urine stains, and is suitable for families with children and pets. iClean fabric has the characteristics of waterproof and anti-fouling in China's common technical fabrics, but the slight difference is that the texture of iclean fabric is closer to natural fabric, while technical cloth is close to leather.
At present, Le Zhibao has two major series, RealLaz and NeoLaz, which focus on leather and fabric functional sofas respectively. The NeoLaz series is subdivided into three sub-series: light and simple LITE, elegant COZY, and American life ART. The shape of the American life ART has the elegant artistic atmosphere of the American sofa.
Under the RealLaz series, which focuses on leather sofas, it is also subdivided into five sub-series: Legendary Chair, Classic, West Coast, New Yorker and White House Theater. Of the five sub-series, only the Legendary Chair Series and the Classic Series are currently available in fabric styles, while the other three sub-series are all leather styles. The legendary chair series is currently the best-selling sofa in China, bringing together the core functions of the rocking chair, backrest adjustment, foot rest adjustment, etc., the price of the low-profile model is only about 3,000 yuan, and the comfortable model is less than 10,000 yuan, which is cost-effective.
Le Zhi Bao entered China in 2012 and formed a strategic partnership with Gu Jia, a leading Chinese sofa company, and Gu Jia is responsible for Le Zhi Bao's functional sofa business in China. Up to now, Lezhibao has more than 300 stores in China, and the installation, after-sales and other supporting facilities are also relatively complete, and the localization has done a good job.
