According to the statistics of the "White Paper on Comfort and Health of Chinese Sofas", "eating", "sleeping", and "watching TV and playing games" are the most important scenarios in the use of sofas. Therefore, functional sofas that can be transformed into a variety of shapes are gradually gaining market recognition.
Similar to the American functional sofa brand Le Zhibao, Rolf Benz's sofas are also known for their functionality. However, unlike Rolf Benz's pursuit of various functions such as lying, rocking, and turning, the functionality of Rolf Benz is mainly reflected in the adjustment of the sofa backrest, cushion, armrests and other parts, which can be transformed into a variety of shapes, so as to adapt to people's more diverse sitting and lying needs.
Rolf Benz hails from the city of Nagold in southwestern Germany, which is close to the Black Forest region of Germany and has an early tradition of furniture making. Rolf Benz was founded in 1964 and has two factories with a total area of 200,000 square meters, focusing on sofas made in Germany and a range of supporting furniture, positioning itself as high-end luxury.
Fabrics are a traditional strength of Rolf Benz, which was invited to work with Porsche's official tuning brand TECHART to design and produce car seat interiors for Porsche's iconic Cayenne SUV. Since the temperature difference in the interior of the car is more variable than the daily home environment, the high durability of the fabric is recognized. In addition to the car seats, each of Rolf Benz's home sofas is available in more than 200 fabrics and 100 leathers, and the legs can be plated in a variety of ways, which can be customized.
Rolf Benz currently has nearly 20 sofas on sale, with prices ranging from 10,000 to 50,000 yuan, and there is no subdivision series, of which nearly half of the sofas are functional models and are also its main styles. Among Rolf Benz's functional sofas, TIRA, NOVA, AND PLURA are more representative models, all of which have the function of changing shapes, but each has its own characteristics in the way of changing each other.
Both the TIRA and NOVA sofas were designed by Joachim Nees, with the NOVA winning three awards, including the Red Dot Design Award 2014, and the TIRA winning the German Design Award 2016. The highlight of these two sofas is their foldable backrest and sliding cushions, which can be freely locked at an angle to suit different sitting postures; And if the cushion slides forward, the cushion will also be driven flat and transformed into a sofa bed.
Like the TIRA and NOVA, the PLURA has a foldable backrest and a folding armrest design. This design is quite ingenious, when the body needs to lie down, you can lay the armrests flat and rotate them 90 degrees, and then turn the folding backrest down, and the sofa can be turned into a sofa bed in 3 steps. At the same time, the maximum width of this sofa is 186cm, which is especially suitable for small and medium-sized houses.
In addition to functional sofas, MIO and ONDA without functions are also recommended by Rolf Benz. MIO is the most popular among the brands, with simple shape and fashionable color matching, which is about 8,000 yuan cheaper than the functional model. ONDA is the same sofa used by German star Ballack, and its combination of large angles is full of domineering.
In terms of purchase channels, Rolf Benz currently has 17 stores in China, which are mainly located in first- and second-tier cities such as Beijing, Shanghai, Chengdu, Xi'an and Guangzhou, although the number of stores is relatively small, but relatively evenly distributed.
