Recommended models: Bilang laundry pods, Bilang 3D antibacterial pods
Procter & Gamble was the first to launch laundry pods in 2012, sold 1.4 billion in the U.S. in one year, and in 2018, it occupied half of the global laundry pod market with Bilang and Tide. Bilang is a mid-to-high-end brand of Procter & Gamble, and its pods were the first to enter the Chinese market in 2014, seizing the opportunity to win about 15% of the market share, ranking among the top two in China's laundry pod market.
At present, laundry pods on the market are mainly divided into single cavity and multi-cavity, and Procter & Gamble is the first company to introduce multi-cavity pods, which place incompatible components in different chambers, greatly improving the formula diversity of coagulation beads. Procter & Gamble's laundry pod brands all apply three-gun beading technology, and the three cavities of Bilang laundry pods are deep cleaning, anti-odor and anti-odor, and inhibition of bacterial reproduction.
Compared with laundry detergent and laundry detergent, laundry pods have more key technical indicators such as outer membrane. As a brand of Procter & Gamble, the inventor of laundry pods, Bilang's water-soluble film achieves a "combination of rigidity and softness", which can not only bear 15 kg of pressure, but also dissolve instantly in water. At present, the high-quality outer membrane technology is monopolized by the United States and Japan, which is very different from Chinese brands, but as long as there is no additional pressure, the condensation beads of major brands will basically not rupture.
High decontamination efficiency and excellent overall workmanship are also important reasons for Bilang's leading market. Bilang laundry pods use common anionic and non-ionic surfactants, and the combination of the two has both detergency and mildness. Surfactants account for 45-70%, the concentration is not low, the 2018 China "Consumer Reports" evaluation shows that the total active content of Bilang laundry pods has reached 67%, which is consistent with the nominal, and the standard detergency (cleaning carbon black, egg white, sebum) ranks second among 13 laundry products, and it is a good hand to deal with stains of milk, soy milk, grass stains, spinach and black soybean milk.
Due to the different maturity of domestic and foreign markets, the product richness of all laundry pod brands in the Chinese market is not as good as that of foreign countries. In the U.S. market, Bilang has four types of laundry pods, including ordinary three-in-one, sporty, radiant and incense, to take care of all aspects of consumers' washing needs. There are only 2 models in the Chinese market, namely green box laundry pods and blue box 3D antibacterial pods, both of which have a three-cavity structure, produced in Japan, and have a natural and light fragrance. The two focus are different, the laundry pod is mainly dry indoors without peculiar smell, and the 3D antibacterial pod is mainly sports antibacterial, which is suitable for the cleaning of sports clothes. The promotional unit price of two 391g single products is about 43-55 yuan, and the specification of a single condensation is about 20g, which is expensive, which is suitable for consumers who wash more clothes at one time and have a large number of people at home.
