Chenguang occupies an absolute dominant position in the stationery market with a market share of 7.5%, of which the biggest role is the writing instrument, which is actually useless in terms of notepads. Chenguang notepad is in the same vein as the gel pen continues to "new" to stimulate the market strategy of consumption, taking the road of appearance design, and has not worked the performance of the inner page.

However, the cover of Chenguang notepad is so beautiful that people can often ignore its paper-like situation. Different from the effective and concerted efforts in the office market, Chenguang aimed at the student market with large volume, low unit price, and liking the new and hating the old, changing the signboard of the stationery store at the school gate, and opening the "Chenguang Life Museum" across the country.

Therefore, its products will have a lot of good-looking styles, especially co-branded models, and the price is low, compared with good-looking but expensive foreign brand notepads and literary notepads, it has become the ultimate choice for the student party to pursue beautiful covers. The cover of the authorized notepad of the Van Gogh Museum is several classic paintings of Van Gogh, with a thread-bound design, a particularly eye-catching color block at the binding place, 36 pages of A5 size, an average of less than 3.5 yuan per book;

It is worth mentioning that Chenguang's Jike handbook brand, compared to kinbor paper, the cover design is more general, but the handbook sets sold are more value-for-money, especially the imitation of TN's gift box, at a price of less than 60 yuan, start with a gel pen cover 3 different layouts of the inner page book A variety of small accessories, the cover design has a certain degree of differentiation from TN, the color is elegant, suitable for people who want to buy a travel notebook but have a lack of budget to buy TN.