List of product brands > Computer office > Office supplies > pencil > M&G morning light pencil Updated: 2025-02-20

M&G Morning Light

Overall scoring
67
Word-of-mouth ratings
8.8
Popularity index
19458

How about M&G Amerescence Pencil brand introduction

Chenguang stationery stores exist at the entrance of almost every school, and it is through this chain marketing method that a large-scale student market is obtained. Chenguang started with gel pens in the early days, and now it has basically covered all kinds of stationery products, but the writing instruments are still mainly gel pens, ballpoint pens and movable pencils, and there are few graphite pencil products, and the safety performance of the products only meets the Chinese national standards.

Chenguang's classic graphite pencil is a AWP30804 model, with a red and black strip in appearance and an eraser on the nib, similar to a Chinese brand pencil. It adopts a hexagonal barrel with a diameter of 7mm, which is suitable for daily writing. But the special thing about this pencil product is that the wood is made of palm wood, while most of the pencils of other brands are made of poplar, basswood, etc., which not only saves costs, but also provides a new idea for pencil manufacturing.

M&G's current best-selling graphite pencils are AWP30411/30413 and AWPQ2315/2316 models, both of which use log barrels, and the appearance is also without color coating, and the lead core is 2.5mm thick diameter, which is more difficult to break the core and resist. The difference between the two products is that AWP30411/30413 uses a hexagonal pen barrel, which is suitable for a wide range of people, while AWPQ2315/2316 uses a triangular pen barrel, which is more suitable for children and beginners.

In 2019, M&G acquired ISHARES, which owns the Marco brand, and acquired Marco's advanced pen-making technology and leading wooden pencil supply chain.