Also born in Germany, Faber-Cas-Gar is known as the "pencil aristocracy", in the field of pencils, Faber-Cas-Gar and Stevenlou are on par, and the most common hexagonal barrel was originally designed by Faber-Castell. Faber-Cascade also uses SV bonding technology, often dropping pencils from high altitudes to check their breakage resistance.
THE RISE OF ELECTRONICS LED TO A SHIFT IN FREBER & SAC TO CREATE LUXURY PRODUCTS IN STATIONERY, LAUNCHING A PREMIUM LINE OF PRODUCTS SUCH AS THE GRAF VON FABER - CASTEL RARITY RANGE, LAUNCHED IN 1995, INCLUDING MOVABLE PENCILS, BALLPOINT PENS, ROLLERBALL PENS AND FOUNTAIN PENS, AS WELL AS PERFECT PENCILS, SOME OF WHICH COST THOUSANDS OF DOLLARS. Currently, Faber-Cascade's premium products account for 10% of total sales.
Although Faber-Cas-Cas-Packard no longer focuses on pencils and there are not many types of regular graphite pencils, there is a clear grading of products. The high-end series pencil Perfect Pencil determines the price by the material of the pen barrel, the highest price of the Perfect Pencil uses the wood used to make pianos and violins, and the Perfect Pencil can also be matched with pen caps, erasers, pencil sharpeners and other accessories according to the needs of customers to form an all-in-one pencil product.
Drawing pencils and writing pencils are more practical, and Faber-Cascade's drawing pencils are also a must-have for many art students, while ordinary writing pencils have won many international awards for their unique and innovative designs.
Faber-Cascade has the world's first complete range of drawing pencils, the CASTELL 9000, with a core of 16 shades of gray, covering pencils for writing, drawing, and engineering drawing. Since then, Faber-Cascade has also upgraded the Gold Faber1221 drawing pencil, which is not as wide as the 9000 but is better than the CASTELL 9000 in terms of drawing smoothness.
The new Grip 2001 is a major breakthrough for Faber-Castell in the 21st century, with an ergonomic design and a dot matrix design that not only makes it easy to hold the pen, but also makes it sweat and slip resistant. The product has won five international awards – the "ISPA Award for Best Design and Innovation", "IF Design Award", "Le Debon Design Innovation Award", "Starger Design Award" at the "Paper World Fair 2000" in Frankfurt Am Main, and the "Best Product Award 2000" from Business Week.
Since the establishment of a branch in Shanghai, China, Faber-Cascade has also launched a student pencil - 1322 triangle pencil, although the price is not much different from Grip2001, but there is a sense of cutting corners in the product packaging, and in terms of quality control is not as good as the products imported from Germany, it is recommended to add a little difference to buy Grip2001 pencil.
